Product Focus

Parnika

Parnika

What: Collection of apparel for women

USP: Built on the principles of traditional technique, the range is inspired from the digital medium of graphic art and abstract interpretations enveloped in bold colour combinations. The assortment comprises distinctive statement pieces – sequenced pantsuits, gowns, bralettes, oversized jackets and draped sarees in metallic motifs and fringe detailing, striated panels and glazed leather ranging from Indian drapes to contemporary pieces.

Price: Rs 8,000-15,000 (contemporary pieces); Rs 20,000 onwards (modern Indian)

Available: At Azra the multidesigner store

About Parnika: Launched this March, Parnika is a modern Indian fashion label that combines graphic art inspirations and unexpected patterns from abstract art, founded by Parnika Jain.

Crocs

Crocs

What: Collection of clogs for kids

USP: Inspired by Marvel’s Avengers, the range includes some of the Marvel Super Heroes including Captain America, Spider-Man, Iron Man and more. The assortment has heel strap for secure fit and Croslite foam construction that keeps them light in weight and is available in 3D graphics, metallic details.

Price: Rs 1,999-3,495

Available: Online on shopcrocs.in

About Crocs: Crocs, Inc is a world leader in innovative casual footwear for women, men and children. Every pair of shoes within Crocs’ collection contains croslite material, a proprietary, moulded footwear technology, delivering extraordinary comfort with each step.

Adarsh Gill | Midnight Blue

Adarsh Gill | Midnight Blue

What: Collection of apparel for women

USP: Inspired from 1950’s-era, the range is a balance of old Hollywood elegance along with comfort and practicality. The fabrics used in this collection are mix of georgettes, satins and chiffons with florals, ruffles, sequins and panel work.

Price: Rs 65,000 onwards

Available: Adarsh Gill stores in New Delhi and Mumbai and online on adarshgill.com

About Adarsh Gill: Representing the free spirit of an artist, Adarsh Gill is known for her perfect cuts and breathing fabrics. With an ideology and aesthetic that cannot be confined by norms of society, her creations are adorned by personalities from all over the world.

Monte Carlo | White

Monte Carlo | White

What: Summer collection of apparel for men and women

USP: Keeping in mind the comfort level of the consumer, the range is specially designed in all white. The colour white reflects heat which keeps the body temperature normal. The assortment includes tops, t-shirts, tunics, shorts and palazzos which are crafted using finest raw material to suit the weather needs.

Price range: Rs 700 onwards

Available: All EBO’s and MBO’s of Monte Carlo and online on montecarlo.in

About Monte Carlo: Based in India, Monte Carlo is an apparel retailer and manufacturer of woollen and cotton garments for men, women and children. It has cemented a stronghold in the garment industry with its huge range of all-season clothing. Currently, Monte Carlo is available through more than 240 EBOs and over 1,500 MBOs in India and abroad. Monte Carlo has also marked its presence in Nepal and Bangladesh with its exclusive outlets.

Spykar | GYMJNS

Spykar | GYMJNS

What: Collection of denims for men and women

USP: The range offers 4-way dynamic stretch and ergonomic construction, making it the first-ever denim that can be worn for workouts. Available in 18 styles that include styles with zippered pockets, drawcords, typography side seams, elasticated waistbands, reflective tape details, sporty fits amongst other smart detailing, these pair of denims are comfortable and stretchy as well.

Price: On request

Available: All 250 Spykar stores pan India and online on spykar.com

About Spykar: Ever since its inception in 1992, Spykar has been synonymous with fashion for the youth with its fashion apparel and accessories.

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