Product Focus

Samshék| Valentine’s collection

Samshék| Valentine’s collection

What: Collection of dress for women

USP: Being red, the colour of the season, plays a vital in creating a mood or ambiance. The collection includes vibrant shades of deep reds, wine red, cherry reds and whites comprising shirts, off- shoulder dresses, side cut ruffle dresses and short dresses to choose from and lends an opulent look. Samshék is providing free customisations to all their customers on their premium Valentines collection.

Price: Rs 2,500 onwards

Availability: Online at samshek.com

About Samshék: Indias first tech fashion brand that specialises in affordable luxury clothing for women. Samsheks mantra is to offer fashion and quality combined with innovation and sustainability. The brand also offers customised clothing.

Groversons Paris Beauty | International Collection

Groversons Paris Beauty | International Collection

What: Lingerie collection for women

USP: This collection is designed by foreign experts and the fabric used in the products are premium polyamide with an amalgamation of lace in the designs. The strap adjusters and hooks are in rose gold metallic colour which gives it a different and premium look.

Price: Rs 525 – Rs 675

Availability: Online at gsparisbeauty.com

About Groversons Paris Beauty: The group has completed 60 years in the intimate clothing for women in India. The group is now the leading manufacturer of ladies undergarments in woven, knitted and hosiery fabric.

Mochi | V-Day collection

Mochi | V-Day collection

What: Collection of footwear for men and women

USP: The collection includes fun and classy styles of block heels, boots, wedges, loafers and stilettoes for women and chic options of loafers and moccasin all in reds. Mochi red party heels with studded straps make for the perfect date night accessory. Mochi red wedges heels have embroidered flowers. Red loafers for men are cool comfortable and red hot.

Price: Rs 1,890–4,990

Availability: Mochi stores and online at mochishoes.com

About Mochi: Started in the year 2000, Mochi is a stylish vibrant youthful footwear and accessories brand. Mochi brings together the awesomeness of youth and style of a trendsetter. With vivid colours, trendy styles, this brand provides footwear that helps stay awesome in perfect daywear, party wear, work wear, evening wear, special occasions or bridal wear. Inspiring colours, patterns, elegant and beautiful designs, this brand provides trends to men, women and kids.

AND | City of Summer

AND | City of Summer

What: Spring-summer ’20 collection of linen fabrics for women

USP: The collection of workwear, daywear, curated formals, brunch wear and resort wear is made of breathable linens, printed chiffons, georgette, cotton, and denim. The pieces are designed to make wardrobe perfect for soaking up the sun at a beach holiday or seeing the world come to bloom as one heads to work.

Price: Rs 1,199-4,999

Availability: Online at www.andindia.com and in stores

About AND: Founded in 1995 by Anita Dongre, Meena Sehra and Mukesh Sawlani, Ochre and Black Private Limited, AND India is one of India’s leading fashion houses today. The company owns and operates four brands each with its own distinct identity. AND with its line of chic contemporary western wear for women; Global Desi, a vibrant and free-spirited brand of boho-chic ensembles; Anita Dongre offering exquisite bridal couture and a prêt line for men & women along with Pinkcity, handcrafted jadau jewellery; and Grassroot by Anita Dongre which is a tribute to the handcrafted traditions of India, seeking to revive and sustain heirloom traditions and empower artisans in villages.

Happy Mimosa | Moroccan Winds

Happy Mimosa | Moroccan Winds

What: Winter collection for women

USP: Available in different sizes, the collection takes inspiration from modern Moroccan vibe. It has light silhouettes and traditional colours presenting a look that fits for any set of a happy day.

Price: Rs 3,500 onwards

Available: happymimosa.com

About Happy Mimosa: Born from the understanding that fashion needs to be mindful yet stay true to its intrinsic qualities of creativity and expression, Happy Mimosa is a brand that focuses on championing the Indian crafts and mixing it with an international vibe with the fresh cuts, good styling and yet very mindful of all the practises. At Happy Mimosa, the vision is to build a modern luxury brand with artisanal products that are deeply rooted in heritage. The focus is on a sustainable and wholesome approach towards the entire design ethos.

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