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Product Focus

PostFold

PostFold

What: Fall-winter 2018 collection of apparel for men and women

USP: Woven into silhouettes and quality fabrics like Supima, the ready-to-wear range is lighter and sophisticated. Incorporating contrasting colours, the assortment brings timeless styles and attires that embody fall season. Women’s assemblage comprises wraps and tie-up shirts with details like flutter sleeves along with coatdresses and waterfall cardigans for winter wardrobe. Menswear includes an array of shirts and polos with right amount of design upgrade and classic turtleneck with double-breasted blazers for vintage air.

Price: Rs 999-3,599

Available: Online on postfold.com

About PostFold: Founded in November 2015, PostFold is a contemporary clothing brand. Through tailored design techniques crafted in luxury quality fabric, the brand unfolds across a selection of easy essentials including shirts, blouses, polo’s, knit tops and shrugs for both sexes.

Alcis Sports

Alcis Sports

What: Autumn-winter 2018 athleisurewear collection of apparel for men and women

USP: The range comprises running, training, racquet sports and yoga categories. The assortment explores a growing fascination with technology and its power to surpass the human condition. Products and fitness experiences stimulate all senses, while awareable technologies and materials of the assortment represent a new area of development, adjusting to the wearer’s needs, tastes and habits.

Price: Rs 499-3,999

Available: Over 700 outlets across the country, and online on retail websites; also at 9 EBOs in New Delhi, Mumbai, Kochi, Jaipur, Guwahati, Bengaluru and Goa

About Alcis Sports: A performance wear brand launched by the promoters of Paragon Apparels Pvt. Ltd., the largest manufacturer and exporter of sportswear in India. Produced in India with the latest technologies such as dry-tech (moisture management), anti-odour, anti-static, anti-UV and light X, the products are specifically designed keeping Indian lifestyles and weather conditions in mind.

Amador Fashions

Amador Fashions

What: Autumn winter collection of apparel for men

USP: The range incorporates an array of formal suits and ethnicwear in luxurious colours and exquisite design to keep up to the festivity and wedding season. The assortment ranges from blazers, designer five piece suits to fusion of Indo-western design.

Price: Rs 4,000-11,000

Available: Multiple retail stores like Bindals, Chunmun and Neeru’s

About Amador Fashions: Founded in 2011, Amador is one of India’s leading B2B fashion brands in menswear. With an objective of providing trend setting and fashionable attire at an affordable price, Amador products are available in various categories like formal suits, blazers, Modi jacket, pathani suits, shirts, trousers, Indo-western and partywear.

Ankur Textiles

Ankur Textiles

What: Collection of multi-fibre fabrics

USP: Designed to keep up with the fashion aspirations of women, the range of colourful multi-fibre fabric is contemporary in its outlook yet rooted in tradition. The festive assortment includes fabrics like lily, livia, coral, silk sophie and incredible to name a few that can be tailored into western and ethnic womenswear such as dresses, blouses, kurtis and tunics. The assemblage is available in wide range of colours, textures, and prints.

Price: Rs 300-800 per metre

Available: All MBOs

About Ankur Textiles: A division of Arvind Limited, for more than five decades Ankur Textiles has been designing high-quality voiles ranging from 100 per cent cotton to all fancy blends that are available throughout India and exported to Switzerland, Middle East, China, Thailand and Africa. A heritage brand, Ankur develops high-quality fabrics for womenswear and menswear.

Blackberrys Casuale

Blackberrys Casuale

What: Autumn-winter ’18 collection of apparel for men

USP: The assortment is inspired from bountiful visual and artful eastern culture. The range is available with silhouettes crafted from the premium threads and eastern elements such as bonsai tree, koi fish, lanterns, intricate umbrellas. The assemblage covers the full wardrobe essentials that includes round the clock blazers, dandy polos, khakis, shirts and accessories to complement the work and travel look.

Price: Rs 1,195 onwards

Available: All Blackberrys stores across India

About Blackberrys: Blackberrys Casuale is the travel inspired casual wear brand from the Blackberrys—India’s leading premium menswear fashion brand that took root in 1991.

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