Product Focus

Reforce

Reforce

What: Footwear collection for men and women

USP: Keeping in mind the multi-purpose wearability, the range is designed using modern techniques including anti–skid and phylon sole that provide cushion and shock absorption to the feet. It includes sports and casual light weight shoes to suit the carefree look of the youth and others. The trendy designs in the assortment offer comfort and are best suited both for day-to-day, casual and sportswear that provide great fit and quality. The shoes are a combination of soft synthetic and breathable mesh with padded tongue.

Price: Rs 799-1,499 (sports and casual shoes), Rs 199-499 (flip-flops and floaters), Rs 699 onwards (women’s athleisure sneakers)

Available: Online on reforce.com and on leading e-commerce sites

About Reforce: Founded in 2019, Reforce is an Indian active wear brand for men and women by Devender Gupta. The brand has a dedicated footwear section that includes shoes, slip-on sneakers, flip flops, casual sneakers and accessories include backpacks, caps and socks.

Shehla Khan | Cherie

Shehla Khan | Cherie

What: Destination wedding capsule collection for women

USP: With the wedding season knocking the door, the assortment comprises range of cowl-sleeves, delicate ruffles, lace elements, pearls and crystals with detailed necklines, and cuffs in variations of swiss tulle, French lace, georgette, crochet lace, Italian chiffon, and Indian silk.

Price: Rs 40,000- 4,00,000

Available: At Shehla Khan’s store in Mumbai

About Shehla Khan: Mumbai-based fashion designer Shehla Khan is known for her beautifully cut garments, soft supple fabrics, delicate embroideries and feminine aesthetics, combining understated glamour with vintage elegance.

Puma | Space Explorer Pack

Puma | Space Explorer Pack

What: Footwear collection for men and women

USP: With a futuristic design language, metallic and iridescent detailing plus bold branding, the assortment with three different silhouettes takes inspiration from spacesuits and spacecrafts.

With an elevated galactical look due to the material mix of black mesh with iridescent patent and matte black overlays, the classic 90s Puma Cell Alien Space Agency range has the NASA logo printed on the toe overlay and a 3D logo on the tongue, the electroplated, iridescent Cell Unit.

Decked in a white ripstop base with moon-textured silver overlays in Puma White – Puma Silver colourway, the RS 9.8 Space Agency range features a metallic mesh tongue with the NASA logo printed on the midsole.

The Puma Space Explorer Pack assemblage provides matching apparel like hoodies and t-shirts with retro-inspired graphic prints in different colour options and bold NASA vintage logos.

Price:Rs 999 onwards

Available: Puma stores in Mumbai and Delhi and online on puma.com

About Puma: For over 65 years, Puma is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories by Puma Group. Since its inception, the brand offers performance and sport-inspired lifestyle products in categories such as football, running and training, golf, and motorsports. The Puma Group owns the brands Puma, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries.

Zivame | ‘Innovation’ and ‘Stripe N Fun’

Zivame | ‘Innovation’ and ‘Stripe N Fun’

What: Lingerie collection for women

USP: Taking a cue from the evolving needs of a woman, Innovation range offers products to support five stages of woman’s life-puberty, first job, marriage, maternity and menopause. The collection delivers products according to the body, outfits and moods of woman ranging from miracle bra, marshmallow bra, wonder wire bra, shaper bra, high impact sports bra, the true curv, minimiser bra, super support bra and sag lift bra.

Stripe N Fun range is every day basic collection and perfect for vacaywear. The assortment is available in styles such as padded bras for t-shirts, non-padded bras for kurtas/tops, push-up bras for deep neck tops, pretty back bras for backless tops and bralettes for sheer tops. The assortment also comprises matching panties.

Price: Rs 699-2,299 (for Innovation), Rs 399-799 (for Stripe N Fun)

Available: All Zivame stores across India and online on zivame.com

About Zivame: Founded in 2011, Zivame is an intimatewear brand for women and the products are available through brand’s online and offline stores.

House of Pataudi | Summer Palace Collection

House of Pataudi | Summer Palace Collection

What: Collection of apparel for men and women

USP: Inspired by the Pataudi Palace, the range is designed keeping in mind the festive flavour and trends of the season. The assortment comprises everyday Indian wear conceptualised as Firdaus, festive with royal charm, Noor and Riwayat for classic Indian weddings.

Inspired from the shades of the Palace garden, the colour palette of Firdaus transitions from powder pink and pastels, to sky and walnut shells. While Noor is inspired by architectural designs and intricate motifs of the Palace, Riwayat comprises brocades, jacquards, hues such as royal blue, maroons and opulent golds.

Price: Rs 999-30,000

Available: Online on Myntra

About House of Pataudi: Co-owned by Myntra, Exceed Entertainment and Saif Ali Khan, House of Pataudi exemplifies Saif Ali Khan’s classic and contemporary style and taste. It is a lifestyle brand for men and women wherein each piece not only exudes style, but also narrates the rich story and history of the Pataudi heritage.

expert speak VIEW ALL

Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta | Jan 23,2016
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta | Dec 23,2016
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn | Feb 04,2016
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh | Jan 21,2016
It was in 1987 that Asif Merchant got into the business of wholesaling of footwear. He bought from...
Posted by
Asif Merchant | Sep 02,2015
The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel | Jun 24,2016
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta | Sep 11,2015
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta | Aug 12,2017
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash | Apr 25,2016
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra | Sep 02,2015