Product Focus



What: Silk suitings collection

USP: With the festive and wedding season around, Arvind’s DTR division has rolled out a range of fabrics suitable for ceremonial outfits. The assortment has lustrous silk with the comfort of poly wool. Enabling a modern approach to stitching ethnic suits, the range pays special attention to elegance and comfort dressing. The variety of prints and textures of the range can be tailormade to design western attires.

Price: Rs 4,000-10,000 per meter

Available: Arvind authorised fabric retailers

About Arvind: Arvind Limited is an integrated solutions provider in textiles with strong fibre to fashion capabilities for a global customer base. It is also a design powerhouse churning innovative concepts and generating intellectual property. It ranks amongst the top suppliers of fabric worldwide. Its denim, woven, knit and voile products are known for being innovative and sustainable.

Dolly J

Dolly J

What: Collection of apparel for women

USP: With Navratri around the corner, the assortment offers a range of lehengas and anarkalis in bright colours crafted with Indian embroidery techniques using sequins, crystals and zardozis.

Price: Rs 35,000 onwards

Available: All Dolly J stores

About Dolly J: Dolly J is a luxury brand known for its Indian form of minimalism for creating a couture ensemble like a lehenga and chic evening gown.

Wrangler | Traveler Jeans

Wrangler | Traveler Jeans

What: Collection of denims for men and women

USP: With Fall-winter season around the corner, travel-inspired jeans are designed with innovative knit fabric that combine the style of denim with stretch and comfort similar to sweatpants. New styles featuring indigo washes and PU detailing in the range along with fresh shades of olive, black and grey colours are a perfect blend for travel adventures.

Price: Rs 3,695 onwards

Available: All Wrangler stores

About Wrangler: The heritage of Wrangler goes back literally a hundred years to 1904 when its original manufacturers - the Blue Bell Company was founded. Wrangler, now a part of VF Corporation, the worlds largest apparel company, is a manufacturer of jeans and other clothing items, particularly workwear.

John Players | Jungle Diaries

John Players | Jungle Diaries

What: Autumn-winter ’18 collection of apparel for men

USP: Focusing on rebuilding man’s connect with nature, the range is meant for today’s young, confident and urban guy, with playful detailing, youthful patterns in jungle inspired motifs and refined aesthetics.

The casual smart collection features a range of utility pants, chinos, denims, shirts and t-shirts for all occasions. The assortment emphasises on shirts, polos and t-shirts with fabric textures such as twills, dobbies, and slubs to render stylish finish to apparels. Design, print and stitch detailing like functional pockets, interior foliage, turn up sleeves and chinos, shadow checks, inner collar bands, tapes and tabs have been used for styling to compliment today’s youth’s sensibility.

Innovative anti-microbial finish is applied to the garments to neutralize odour causing bacteria keeping the garments fresh during long days.

Price: Rs 999 onwards

Available: All John Players stores across the country

About John Players: Established in 2002, John Players is a youth fashion apparel brand from ITC Limited. The brand has committed to be No.1 among the fashion brands for today’s youth by leveraging ITCs proven competencies in understanding consumer insights, brand building and design.

Ombré Lane

Ombré Lane

What: Fall winter collection of apparel for women

USP: The assortment is made keeping in mind the body shape of women. The modern and fashion forward range includes dresses, blouses, pencil skirts, etc for working women in India.

Price: Rs 1,345-3,045

Available: Ombré Lane store and online on Amazone, Myntra, Flipkart and Jabong.

About Ombré Lane: Ombré Lane, a formal wear clothing line founded by Shweta Sharma and Prachi Sharma, is all about chic, affordable and high-quality workwear—something that every working woman in India would want in the closet. The brand is known for its premium quality fabrics that women can carry from boardroom meetings to social engagements.

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