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Product Focus

Tommy Hilfiger

Tommy Hilfiger

What: Fall-winter ’18 collection of apparel, footwear and handbags for men and women

USP: With International Friendship Day just around the corner, the range comprises dresses, chic skirts, sporty jackets that can be paired with trendy footwear and handbags from the collection.

Price: Rs 2,299-9,999

Available: Select Tommy Hilfiger stores in India

About Tommy Hilfiger: One of the world’s leading designer lifestyle brands, Tommy Hilfiger is internationally recognised for celebrating the essence of classic American cool style. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide.

Dollar

Dollar

What: Collection of thermalwear for men and women

USP: The range comes in four categories—Dollar Ultra Thermals, Dollar Ultra Premium, Dollar Wintercare And Dollar Wintercare Esteem. Dollar Ultra is made of stretch fabric to fit all body contours and has art grid layer that improves heat retention throughout the body. Dollar Ultra Thermals are made from lightweight fabrics with amino silicon softness and body hugging comfit tags.

Dollar Wintercare with thick and soft fabric provides warmth and comfort without causing any itching and irritation, while Dollar Wintercare Esteem is designed with the fabric that is quick drying, soft to touch and helps the skin breathe better.

The assortment is available in v-neck and round neck options with both full and half sleeves for men while the women’s range has full sleeves and sleeveless vests.

Price: Rs 120-340 (Ultra Thermals), Rs 800 (Ultra Premium for women), Rs 1200 (Ultra Premium for men), Rs 250 (Wintercare Esteem for women), and Rs 300 (Wintercare Esteem for men).

Available: All retail stores and online on leading e-commerce portals

About Dollar: Dollar Industries Ltd is today amongst the top three hosiery brands in India. The brand has got listed in both NSE and BSE. Headquartered in Kolkata, it has four manufacturing units in Kolkata, Tiruppur, Delhi and Ludhiana. Dollar has its presence in all states across India and is present in more than 95,000+ MBOs.

Lotto | Megalight

Lotto | Megalight

What: Collection of shoes for men and women

USP: Created for all round performance and wellbeing, the range is designed keeping in mind comfort and motion as well. The assortment comes in two models Megalight II and Megalight Optic W.

Megalight II comes with PU overlays and mesh, lightweight injected midsole, along with full phylon outsole and eva with fabric laminated socks for cushioning. The range has sporty looks with contrast colour branding and is available in black, blue and grey.

The comfort centric Megalight Optic W for women has the upper with fusing technology, moulded eva sole for long-lasting comfort and eva socks for extra cushioning. The assortment has textured and knitted upper. This model comes in two colour combination black and blue combined with white outsole for sporty look.

Price: Rs 2,499

Available: All Lotto stores across India

About Lotto: A major name in international sports industry, Lotto Sport Italia Spa, was established in 1973 and today the brand is recognised in over 130 countries worldwide. SSIPL Lifestyle Pvt. Ltd. is the Indian licensee of Lotto Sport.

Sunaina Khera | A Long Way Home

Sunaina Khera | A Long Way Home

What: Collection of apparel for women

USP: Inspired from Sunaina’s own life journey, the range revolves around the evolution of different stages of grief—the human ability to overcome loss and accept the change.

Constituting mostly evening wear, the assortment includes blazer dresses, feminine slip dresses, tiered skirts, statement tops and lehengas in organza, silk and tulle. The colour palette ranges from dark hues such as black and navy to whites, pinks and tangerines. For the first time, paisley and hand embroidered sequins have been used throughout the collection, signifying the evolution of grief through the stages.

Price: Rs 40,000 onwards

Available: Sunaina Khera’s store in Gurugram

About Sunaina Khera: India-based creative fashion designer Sunaina Khera designs for many celebrities in the Bollywood as well as for actresses in the South. She has showcased designs at many international events. Her tagline is “have fun with your clothes”.

Max Fashion | High Street

Max Fashion | High Street

What: Winter collection of apparel, footwear and accessories for men, women and kids

USP: The range showcases trends that amalgamate high street fashion and winterwear. It is composed of smart casual clothing in innovative fabric bases. The trending street collection draws its inspiration from the upbeat city culture with biker jackets, cool slogan sweat tees, and faux fur jackets leading the way to a fashionable winter.

Price: Rs 599- 1,599

Available: All Max stores and online on maxfashion.in

About Max Fashion: Max, a fashion brand of Landmark Group, has pioneered the concept of ‘Latest fashion at great prices’, thereby offering the discerning shopper a vast choice with international fashion and quality. The brand offers customers a one stop shop for clothing, accessories and footwear needs for the entire family. Globally Max has over 400 stores across 16 countries and in India, Max has more than 200 stores across 80 cities.

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