Product Focus

Aurelia

Aurelia

What: Spring-summer’18 collection of apparel for women

USP: The range comprises spring’s floral opulence, Indian motifs and paisley prints with geometric designs, modern colours in soft palettes and fluid silhouettes. The assemblage also includes Aurelia’s newly introduced products—denim jackets, kurtas, colourful stoles and fashion bottoms. The range has some new additions like cold shoulders, layering, sharara bottoms, tiered skirts and flared dress-kurtas.

Price: Rs 799-4,999

Available: All stores of Aurelia and on shopforaurelia.com

About Aurelia: Since 2008, the Indian brand has successfully expanded its retail footprint in the country. It caters to Indian women who seek a branded experience in the indutvas or ethnicwear segment.

Blackberrys

Blackberrys

What: Spring-summer ’18 collection of apparel for men

USP: The formalwear range comes with wrinkle resistance and moisture absorption technique. The assortment also comprises blazers combined with slim-fit shirts and the new techno-waist flexi hook trousers.

Inspired by the season’s trends around the world, Urban assemblage includes blend of cotton and linen fabrics. The range features floral and boldest shirts and t-shirts with pastel trousers that compliments every outfit.

The Casuale collection includes the range of khakis for on-the-go lifestyle as well as sleeveless linen and lightweight jackets with meticulously designed linen trousers.

Price: Rs 2,000-5,000

Available: All Blackberrys stores across India and on blackberrys.com

About Blackberrys: Blackberrys is India’s leading premium menswear fashion brand that took root in 1991. From classic suits, formal shirts and trousers to jackets and khakis and denim, Blackberrys provides the Indian man with the best and latest style solutions.

Crocs | Botanicals

Crocs | Botanicals

What: Spring-summer 2018 collection of footwear for men, women and children

USP: Inspired by nature, the limited-edition collection plays with metallic embellishments and electro-graphics. It elevates everyday styles into a fashion statement for spring-summer. Central to the design is the tropical hibiscus flower and high-shine metallic butterflies.

A new iridescent finish and three-dimensional hibiscus flower charms come together in neon-botanical inspired classic electro-floral clogs and sloane electro-floral slides. These clogs are available in deep blue and bronze colors, while the slides are available in deep blue and oyster.

A night-black background finish, white graphics and three-dimensional butterfly charms come together in biodiversity-inspired classic electro-butterfly clogs. The silhouettes set off the metal and plastic butterfly embellishments for a dramatic, dream-like effect.

Price: Rs 3,299-3,599

Available: Select Crocs stores and on shopcrocs.in

About Crocs: Crocs, Inc is a world leader in innovative casual footwear for women, men and children, combining comfort and style. Every pair of shoes within Crocs’ collection contains Croslite material, a proprietary, moulded footwear technology, delivering extraordinary comfort with each step.

Zodiac

Zodiac

What: Summer 2018 collection of apparel for men

USP: Spun from Egyptian Giza 86 cotton with a ‘luxurious silk touch’, the Barboni range of business shirts celebrate the spirit of summer. The Z3 casual shirts assemblage are 100 per cent cotton with eco-friendly ‘Trademark Vintage Wash’. The ZOD! clubwear range comprises digitally printed florals that ensures HD-like impact of the design on the fabric, perfect for summer brunches or sundowners.

Price: Rs 2,999 onwards (Barboni), Rs 2,299 onwards (Z3 casual shirts), Rs 2,499 onwards (ZOD! clubwear)

Available: All outlets of Zodiac

About Zodiac: Zodiac Clothing Co. Ltd. is a vertically integrated, trans-national that controls the entire clothing chain from design, manufacturing, distribution to retail sales. With a manufacturing base in India and sales offices across India, UK, Germany and the US, Zodiac has 3 premium menswear brands, each positioned to address a specific target consumer.

Horra | Murses

Horra | Murses

What: Collection of bags for men

USP: The range is a fusion of elegant designs and craftsmanship with lightweight laptop bags, tote bags—a softened version of briefcase, and duffles or travel bags that are resistant to rough handling in different colours.

Price: Rs 1,500 onwards

Available: On horraluxury.com

About Horra: ‘Horra’ in Spanish means ‘time’. It spells panache, perfection and novelty. Accentuating the timing for every fashion as well as the beauty of every creation into an elite feeling of divine indulgence, the brand by PB Group brings an exclusive range of bags and watches.

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