Product Focus

AdornHis | Reminiscing Childhood

AdornHis | Reminiscing Childhood

What: Fall 2018 collection of shirts for men

USP: The range comprises cartoon caricatures hand embroidered shirt. The outfits are 100 per cent customisable—people can get an attire with their favourite cartoon character on it, making it extravagant, styish and nostalgic at the same time.

Price: Rs 5,000-42,000

Available: Outlets of AdornHis in New Delhi and Dubai, online at Aza Fashion, Vesimi Online, Luxe Affaire, Shop Violla, Strand of Silk

About AdornHis: AdornHis, found by designer duo Vaibhav and Tushi, is a Delhi based contemporary Indian menswear designer label. The label is specialised in bandhgala jackets and kurta pyjamas.

Max Fashion

Max Fashion

What: Onam collection of kurtas, skirts and tops for women

USP: For the festive look, the assortment represents silhouettes from traditional Indian to modern Indian for every age group. The design mainly focuses on gold prints, festive colours, delicate embroideries, fit and fare sleeves to enhance the festive glam.

Price: Rs 799 onwards

Available: All Max stores and online on maxfashion.in

About Max: The brand belonging to the Landmark Group has pioneered the concept of ‘latest fashion at great prices’, thereby offering the discerning shopper a vast choice with international fashion and quality.

Rishita Desai Label

Rishita Desai Label

What: Collection of apparel for women

USP: With classic depiction of ‘simple is the new black’, the range comprises trendy concept of ready-to-wear styles for comfort. The assortment has been created from rich fabrics embellished with a blend of embroidery and embellishments that brings soft hued tones of the fabrics. The colour palette ranges from pastel shades along with the combination of black, blue and blooming orange having traditional cuts and contemporary designs.

Price: Rs 40,000 onwards

Available: Rishita Desai Label outlet in Mumbai

About Rishita Desai Label: This womenswear label is founded by Rishita Desai. Inspired from simple cuts and colours, her range encompasses modern designs with quality fabrics that are soft, light and lustrous more like cottons and silks.

Tommy Hilfiger

Tommy Hilfiger

What: Fall-winter ’18 collection of apparel, footwear and handbags for men and women

USP: With International Friendship Day just around the corner, the range comprises dresses, chic skirts, sporty jackets that can be paired with trendy footwear and handbags from the collection.

Price: Rs 2,299-9,999

Available: Select Tommy Hilfiger stores in India

About Tommy Hilfiger: One of the world’s leading designer lifestyle brands, Tommy Hilfiger is internationally recognised for celebrating the essence of classic American cool style. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide.

Shades of India

Shades of India

What: Collection of buttons and brooch

USP: Exclusively handcrafted by brand’s in-house craftsmen, the range not only celebrates fashion but also the rich artistry India holds.

Beautified with a medley of stitches hand-embroidered on silk and in colours ranging from neons to subtle silver greys and tea, the brooches are a perfect combination of stylish and quirky.

The multi-purpose buttons can be pinned on a casual t-shirt for quirky flavour or break the monotony of a sari or a scarf for colourful touch.

Price: Rs 300 per piece

Available: Shades of India stores in Gurugram and New Delhi, online on shadesofindia.com and Facebook

About Shades of India: Led by Mandeep Nagi and David Housego, the brand combines contemporary design with the inspiring workmanship of traditional craft. Founded almost two decades ago, Shades of India has built up a strong international reputation and has sold to leading department stores around the world including Harrods and the Conran Shop in the UK, ABC and Gumps in the US, Le Bon Marche in Paris, and Lane Crawford in Hongkong.

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