• Linkdin
Product Focus

Cover Story | Summertime Stories

What: Spring-Summer ’17 collection of apparel, accessories and shoes for women

USP: Inspired by the story of two BFFs, who are bold, adventurous and ready to rock the world, the assortment draws inspiration from nine unique storylines. Each story in the range speaks about the journey to discover and explore one’s fashion identity, and is designed with a catwalk trend, form, fabric and fit in mind.

Price: Rs 790 onwards

Available: All Cover Story stores in Mumbai and Delhi

About Cover Story: Cover Story by Future Style Lab, a subsidiary of the Future Group, is a London based fashion retailer of women’s clothing and accessories. The brand provides fashion while innovatively integrating global designs in an Indian context. The brand has created its own language of style, with stylish pieces and sharp details.

Scullers | Cuban Chinos

What: Spring Summer 2017 collection of Cuban chinos for men

USP: Inspired by the iconic sights and sounds of Cuba, the assortment showcases styles and designs that are stimulated by the colourful architecture, vintage cars and vibrant tropical lifestyle of the Cuban seaside.

Price: Rs 999

Available: All stores of Scullers, Central Malls and online on leading e-commerce channels

About Scullers: Scullers is one of the flagships brand from the house of Future Lifestyle Fashions Ltd (FLFL), offering premium smart casual wear for men, women and kids. Inspired by the sport of Sculling, Scullers is for those who celebrate life, and believe in enjoying the good life to the fullest. The brand is best known for the legendary chinos, the premium cotton trousers crafted with fine detailing.

Red Chief

What: Collection of casual shoes for men

USP: The assortment comprises casual footwear in variety of colours and the sole of the shoes provides better grip, cushioning and reduces weight while the person is on a stroll.

Price: Rs 3,195 onwards

Available: All EBO’s and MBO’s of Red Chief

About Red Chief: The footwear range of Leayan Global Pvt. Ltd, was launched under the brand name Red Chief in 1997 to meet growing demand for branded high quality leather footwear. The company is a complete leather and footwear manufacturer with its own tannery and five manufacturing plants.

Marks & Spencer | Summer Colours

What: SS 17 collection of apparel and accessories for men

USP: Inspired by a stylish palette of bright hues combined with subdued tones, the range presents exquisite designs and impeccable silhouettes with breathable fabrics.

Price: Rs 799-3,499

Available: All Marks & Spencer stores

About Marks & Spencer: Marks & Spencer is a major British multinational retailer, specialised in the selling of clothing, home products and luxury food products. Established since 1884, M&S sells high quality products to 32 million customers through 1,382 stores worldwide across UK, Europe, Asia and Middle East.

Sunil Mehra

What: SS-17 collection for men

USP: The range encapsulates striking checks and stripes, vibrant shades and warm hues, animal and floral prints to typify the summer season. To make summers comfortable and contrasting, the range comprises breathable fabrics of blazers like cotton silk, linen silk, cotton scarves, animal themed cufflinks and ties, leather shoes.

Price: On request

Available: Sunil Mehra stores in New Delhi and Gurgaon

About Sunil Mehra: After starting his career in 1990, designer Sunil Mehra has gained unprecedented reputation for creating men’s garments. He is the only Indian menswear fashion designer who introduced a unique luxury clothing range inspired by the touch of spiritualism. His designer sensibilities vary between styles inspired by Krishna and donning functionality.

The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra
A recent PricewaterhouseCoopers (PwC) survey concluded that a majority of US companies are having...
Posted by
Bill D’Arienzo
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta