What: Spring-Summer ’17 collection of apparel, accessories and shoes for women

USP: Inspired by the story of two BFFs, who are bold, adventurous and ready to rock the world, the assortment draws inspiration from nine unique storylines. Each story in the range speaks about the journey to discover and explore one’s fashion identity, and is designed with a catwalk trend, form, fabric and fit in mind.

Price: Rs 790 onwards

Available: All Cover Story stores in Mumbai and Delhi

About Cover Story: Cover Story by Future Style Lab, a subsidiary of the Future Group, is a London based fashion retailer of women’s clothing and accessories. The brand provides fashion while innovatively integrating global designs in an Indian context. The brand has created its own language of style, with stylish pieces and sharp details.

What: Spring Summer 2017 collection of Cuban chinos for men

USP: Inspired by the iconic sights and sounds of Cuba, the assortment showcases styles and designs that are stimulated by the colourful architecture, vintage cars and vibrant tropical lifestyle of the Cuban seaside.

Price: Rs 999

Available: All stores of Scullers, Central Malls and online on leading e-commerce channels

About Scullers: Scullers is one of the flagships brand from the house of Future Lifestyle Fashions Ltd (FLFL), offering premium smart casual wear for men, women and kids. Inspired by the sport of Sculling, Scullers is for those who celebrate life, and believe in enjoying the good life to the fullest. The brand is best known for the legendary chinos, the premium cotton trousers crafted with fine detailing.

What: Spring summer 17 collection of apparel for women

USP: The assortment explores the deep surfaces of the earth by addressing the threat of global warming. This phenomenon has been depicted through edgy textures, motifs and layering using handmade and sheer fabrics such as silk, organza and linen in a colour palette that includes earthy hues, neutrals with influences of olive and mustard.

Price: Rs 14,000-30,000

Available: Aza, Fuel, Creo and Amara stores in Mumbai, Anantam and Agashe stores in Delhi, Vesimi store in Dubai

About Posh Pride: Founded by Prerna Khetrapal in January 2016, PoshPride is a venture in textural exploration with a focus on unique surfaces, structural shapes, and impeccable tailoring. Every piece is benevolently and thoughtfully created and finished with intricate, signature handwork embroidery. The brand employs local and skilled artisans to ensure that the highest degree of craftsmanship, quality, and care is given to each individual design.

What: Collection of casual shoes for men

USP: The assortment comprises casual footwear in variety of colours and the sole of the shoes provides better grip, cushioning and reduces weight while the person is on a stroll.

Price: Rs 3,195 onwards

Available: All EBO’s and MBO’s of Red Chief

About Red Chief: The footwear range of Leayan Global Pvt. Ltd, was launched under the brand name Red Chief in 1997 to meet growing demand for branded high quality leather footwear. The company is a complete leather and footwear manufacturer with its own tannery and five manufacturing plants.

What: SS 17 collection of apparel and accessories for men

USP: Inspired by a stylish palette of bright hues combined with subdued tones, the range presents exquisite designs and impeccable silhouettes with breathable fabrics.

Price: Rs 799-3,499

Available: All Marks & Spencer stores

About Marks & Spencer: Marks & Spencer is a major British multinational retailer, specialised in the selling of clothing, home products and luxury food products. Established since 1884, M&S sells high quality products to 32 million customers through 1,382 stores worldwide across UK, Europe, Asia and Middle East.