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Product Focus

The Inside Story

What: Collection of satin shorts

USP: Made with satin fabric that is lightweight with a smooth feel and comfortable against the skin, the assortment is ideal for both sexes. The specially designed ‘A’ line cut and crimped elastic waist band of the shorts ensures comfortable fit around the waist and the legs, with the special 5-step stitch. The prints of the shorts are fused for long lasting effect. The satin fabric is pre-shrunk, can be machine washed and one can iron on the print.

Price: Rs 699 onwards (for a pack of two)

Available: Online on Fueladream.com

About The Inside Story: The Inside Story is a brand of funky, luxurious, premium satin shorts, introduced by ‘Kisses by Candlelight’ for the first time in India. Kisses by Candlelight is a wedding planning company founded by Ayushi Garg and Nadeem Ahmed.

Clarks | Trigenic Flex

What: Collection of footwear for women

USP: In continuation of ‘free-thinking’ design philosophy, the assortment is a fusion of Clarks’ craft/traditions with advanced technology/innovation. The range is a game-changing new style that brings cutting edge shoe engineering, traditional craftsmanship and modern design with classic moccasin construction to create unique shoe with substance and style.

Price: Rs 4,499-7,999

Available: All Clarks stores around India

About Clarks: Clarks, is a UK based, international shoe manufacturer and retailer, founded in 1825 by brothers Cyrus and James Clark. The company has over 1,000 branded stores and franchises around the world and also sells through third-party distribution.

Naina Jain

What: Sarees, suits, lehengas and dupattas for women

USP: The range offers an array of of Indian designs that is an amalgamation of intricate bhandani, chikankari and many more. Having crafted over generations by master craftsmen from the deserts of Kutch, Gujarat- the brands’ forte lies in Bandhani. The assortment is created with variety of silhouettes and embellishments of thread work like zardozi, French knot, chikankari, applique, gota patti and weaving like Benarasi.

Price: Rs 25,000 onwards

Available: Naina Jain stores in Delhi and Kolkatta

About Naina Jain: Naina Jain is a designer brand for traditional couture, established in 1997 in Kolkata and 2016 in Delhi by Naina Jain. With a presence of two stores, the brand takes part in the major bridal exhibitions in the country like the Vogue Wedding Show. The brand speaks of traditional Indian clothes that draws heavily on the textiles and embroidery heritage of India and remains a classic of their kind. Almost two decades old, the brand’s focus is to retain the ethnicity and provide a beautiful fusion with modern day silhouettes, sustaining the exquisite craft forms of India.

Aditi Somani

What: Spring summer 2017 collection of apparel for women

USP: A medley of innovative inspirations and fine influences, the assortment embodies a mixture of traditional craftsmanship and a modern approach to contemporary individualism with inventive cuts and traditional motifs. The assemblage encapsulates flow-y feminine silhouettes with florid embroideries, showcased in summery pastels, electric hues, elegant creams and off-whites. A delicate balance between vibrant pigments, novel accents, and fresh and vivid botanicals, the collection captures the essence of the spring-summer season.

Price: Rs 18,500 onwards

Available: Aditi Somani stores in New Delhi and Mumbai, online on Perniaspopupshop.com

About Aditi Somani: Designer Aditi Somani offers luxury fusion wear with international appeal and Indian grace. It is poised to be a luxury couture brand that blends traditional motifs with modern styles, crafted with the time-tested skills of experienced Indian artisans. The Prêt line consists of trendy and ready-to-wear clothes giving Indian fashion a whole new dimension.

Wills Lifestyle | Tropical city

What: Spring summer 2017 collection of apparel and accessories for men and women

USP: Inspired by the tropical surrounding and long summer days for casual and multi utility looks, covering the gamut of vacation styling from beach to party.

The men’s collection range from muted colours like sunlight yellow and paradise peach to contrasting colours like teal, marsala, fuchsia and aqua. The assortment features patterns like tropical birds and flowers, 50s influences, colonial stripes, tile prints, palms and ditsy foliage with tropics vibrant image for the men of today.

The women’s collection narrates a ‘Floral story’ with its new range showcases bold prints, exotic florals and geometric colour blocks for graphic impact. Navy blue, bright yellow, baby pink and salmon hues are the focus colours, that embody the sea and sunny weather. The range encapsulates garments that can be switched from party to tropical holiday mood. Subtle elegance is added with fluid ruffles, delicate lace in silk and cotton for a feminine, fun and cheerful collection.

The accessories collection include pure silk ties, bow ties, handbags, stoles, pocket squares, leather belts and wallets to add a touch of flair to any outfit.

Price: Rs 1,799-49,999 (apparel), Rs 1,299-6,999(accessories)

Available: All stores of Wills Lifestyle and online on leading e-commerce portal

About Wills Lifestyle: Synonymous with elegance and style that is effortless and chic, ITC’s Wills Lifestyle presents a premium wardrobe for men and women. With a tempting range of Wills Signature designer wear, Wills Classic work wear, Wills Sport relaxed wear and Wills Clublife evening wear, Wills Lifestyle offers a truly delightful shopping experience for the discerning consumer.

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