What: Spring-summer 2017 collection of shirts and t-shirts

USP: The entire assortment is made of 100% cotton. The hangtag has brief detail about the cotton and the fabric used.

Price range: Rs 349-1,099

Available: On Amazon, Flipkart, Snapdeal, Firstcry, Home Shop18, Paytm, Myntra

About Tales & Stories: Established in 1981, Artex Apparels has been exporting its goods to many national and international companies in the Middle East, South East Asia, Europe and Russia. After gaining expertise in manufacturing apparels for over 30 years, Artex ventured into a niche segment and created Tales & Stories, an exclusive denim brand for kids who love style.

What: Spring-summer 2017 collection comprising salwar kameez dupatta, ethnic mix n match kurtas, palazzos, leggings, skirts, unstitched pieces and Biba Girls – the kids’ collection.

USP: Biba has launched ‘Who’s That Girl?’ campaign glorifying this bright and vibrant collection. The campaign celebrates the beauty and confidence of modern woman who strongly believes that dressing in ethnic wear is the most flattering expression of her personal style.

Price range: Rs 799-8,000

Available: At all Biba stores across India along with large format stores like Pantaloons, Shoppers Stop, Lifestyle and Central. Also available on popular e-commerce portals like Myntra, Jabong, Amazon, etc.

About Biba: Biba, in Punjabi means a young, pretty girl or an endearment, normally used for young girls. The business was started by Meena Bindra in 1988. She was joined by her son Siddharth Bindra, MD of the company, in 1997. In 1999, Biba pioneered the shop-in-shop concept and retailed successfully through Shoppers Stop. Biba also pioneered the concept of Bollywood movie merchandising with movies like Na Tum Jano Na Hum, Devdas, Bhootnath, etc. The popular demand from its avid patrons has led the company to introduce Biba Girls, a dedicated range for kids between 2 to 12 years, and fashion brand Rangriti that caters to the value fashion segment.

What: Collection of apparel for women

USP: Showcasing a combination of handloom and weaves, the assortment include sarees, blouses, cropped tops, palazzos and a host of others to choose from. The range comprises premium fabrics with sensational motifs and vibrant organic colours having exquisite designs. The assemblage also features 18-hour saree to wear while at work and katori blouse made of tussar silk with sober shades of orange and pink for comfort.

Price: Rs 3,000 onwards (Katori blouse), Rs 4,000 onwards (Sarees)

Available: Queen of Hearts’ store in Mumbai; and online on Qohindia.com and social media

About Queen of Hearts: Queen of Hearts is Deepa Mehta’s (the founder and creative head) labour of love and her take on contemporary sarees and other essentials that are rich in design and aesthetics, appealing to an emerging market of fashionistas that prefer sticking to premium quality fabric. The label employs designs that are refreshing, second to none with an amalgamation of ancient Indian aesthetics and modern styles.

What: Monsoon collection of apparel for women

USP: With monsoon season around, the brand in its latest range includes light lace fabrics like georgette, satin, crepe silk, raw silk, dupion, net and more. The assortment comprises dazzling colours like royal blue, mesmerising green and subtle zari work to add the touch of elegance which lace brings to any garment.

Price: Rs 7,000 to Rs 70,000

Available: Online on Intrika.com

About Intrika: Intrika is a sophisticated and contemporary take on Indian wear, uniquely crafted through lace designed in Europe. Intrika is about creating an original look through a fusion of not just eastern and western aesthetics, but is also a meeting point of skill sets from the past and a chic to modern India.

What: Workwear 2017 collection of footwear for women

USP: Inspired from the British fashion comprising of a lot of layering and dark colours, the assortment showcases a mix of overlay with a colour palette of black, tan, blue and beige. Each item of the range, from the mule sandal to pointed pumps and block heels, reflects an unconstrained comfort in a classy design with premium materials and attentive craftsmanship. The shoes are handcrafted, using the age-old techniques passed down through generations of artisan shoemakers. Each shoe is crafted using leathers sourced from India combining the sole that is hand cut to attain perfection.

Price: Rs 3,499 onwards

Available: All stores of Oceedee at Delhi, Mumbai, Bangalore, Kolkata, Chennai and online on Oceedee.com

About Oceedee: Oceedee is a luxury brand for high quality shoes that inspires a sense of glamor, confidence and sensuality in the modern day woman. Passion, innovation and luxury are at the heart of the brand’s philosophy that are reflected in their designs with meticulous craftsmanship, which promises to deliver “Fashion without compromise”. First of its kind in India, Oceedee’s online design studio that allows women to customise their shoes from the brand’s capsule collection. It offers more than nine billion unique combinations using close to 250 styles, 50 leathers and 13 different heels, that allows women to envision their masterpiece, personalise it, and preview their own creation before ordering their perfect pair.