Good Earth | Sustain
What: Festive collection of ethnic and formal wear for women
USP: Celebrating indigenous fabrics in elegant silhouettes, this collection aims at reviving and sustaining India’s timeless craft traditions and legacy of luxury design. The range flaunts versatility and effortlessly translating looks across times of the day and occasions. Chintz floral from the Coromandel Coast, Karen, Aidah, Aafiya, Mithali, Shazia, Kaavi and Laila showcase diverse facets of the collection. The collection features intricate zardozi, cutdana, and dori embroidery on different silhouettes. Crafted in hues ranging from charcoal black to a reflective sea blue in rich fabrics like satin, Chanderi, Mashru, velvet and mulberry silk, the range evokes the regal style of Mughal Empress Nur Jahan, also known as Mehr-un-Nissa.
Price: Rs 12,000 onward
Available: Good Earth shops and on goodearth.in
About Good Earth: Established in 1996 with its first boutique at Kemps Corner, Mumbai, Good Earth celebrates the heritage of the Indian subcontinent and of surrounding areas across Asia. As India’s leading design house, Good Earth tells a story through surface design and sustains the craft traditions of Indian culture based on nature, craft, culture, romance and wanderlust. The brand is a bridge from past to present, east to west and essence to form.