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Product Focus

Good Earth | Sustain

What: Festive collection of ethnic and formal wear for women

USP: Celebrating indigenous fabrics in elegant silhouettes, this collection aims at reviving and sustaining India’s timeless craft traditions and legacy of luxury design. The range flaunts versatility and effortlessly translating looks across times of the day and occasions. Chintz floral from the Coromandel Coast, Karen, Aidah, Aafiya, Mithali, Shazia, Kaavi and Laila showcase diverse facets of the collection. The collection features intricate zardozi, cutdana, and dori embroidery on different silhouettes. Crafted in hues ranging from charcoal black to a reflective sea blue in rich fabrics like satin, Chanderi, Mashru, velvet and mulberry silk, the range evokes the regal style of Mughal Empress Nur Jahan, also known as Mehr-un-Nissa.

Price: Rs 12,000 onward

Available: Good Earth shops and on goodearth.in

About Good Earth: Established in 1996 with its first boutique at Kemps Corner, Mumbai, Good Earth celebrates the heritage of the Indian subcontinent and of surrounding areas across Asia. As India’s leading design house, Good Earth tells a story through surface design and sustains the craft traditions of Indian culture based on nature, craft, culture, romance and wanderlust. The brand is a bridge from past to present, east to west and essence to form.

Numero Uno | N1 Active

What: Athleisure collection of apparel for men and women

USP: The range is prepared with specialised performance fabric like thermolite, breathable and dry fit knits with no or low lustre sheen, insulated fleece fabrics with high stretch and good recovery. The functional details such as reflector prints as safety alerts, thumb inserts to keep the hands warm and hoodies to keep head and neck snug are the highlights of the assemblage. The assortment also comprises inclusions such as ear plug concealing eyelets, utility trims for flexibility and adjustment along with raglan sleeves for free movement.

Price: Rs 849 onwards (for t-shirts), Rs 1,899 onwards (for sweatshirts and jackets), Rs 1,799 onwards (for jeggings)

Available: All Numero Uno stores

About Numero Uno: One of India’s first indigenously manufactured denim labels, Numero Uno, was incorporated in 1987 by Hi Fashion Clothing Co., the flagship brand of Numero Uno Clothing Ltd. Over the years, Numero Uno jeanswear has transformed into a dynamic and perceptive label for the youth. Today, it has the privilege of being one of the few power brands that fuses international trends, innovative fabrics, washes, treatments and accessible pricing.

Not So Serious by Pallavi Mohan

What: Festive Couture’17 collection of apparel for women

USP: The range comprises subtle tone with soft pastel shades, flattering silhouettes with billowing skirts. The merging of modern artistry in traditional couture brings out excellent craftsmanship throughout the collection, with plush fabric of the outfits that include velvets, jacquard from Korea, silk, and handloom. Yards of shimmer handwoven into natural fabrics commemorate the amalgamation of the modern with the quaint.

Price: Rs 15,000 onwards

Available: Not So Serious by Pallavi Mohan store in New Delhi

About Not So Serious by Pallavi Mohan: Designer Pallavi Mohan launched Not So Serious in 2007 that endeavours to amalgamate Western sensibilities with Indian ethos. The brands retail footprints in India are leading boutiques such as Carma, Ensemble, Aza, Ogaan, Fuel, Mogra & Kimaya. The label is also stocked by boutiques abroad in France, Greece, Italy, Spain, Japan, Singapore, UK and the Middle Eastern Countries.

YWC

What: Autumn winter collection of apparel for men, women and kids

USP: The range offers versatile clothing suitable for the go-getter across different situations – a casual day, an active day or a day at work. The assortment experiments its designs with trending themes including military, varsity grunge and athletic fashion in lush fabrics, trending colours, designer patterns and prints. The knitwear shirts in the assemblage are creaseless and comfortable for a whole day of work followed by leisure or sport.

Price: Rs 699-5,499

Available: YWC store at Varanasi and 100 store touch point, and also online on Myntra, Jabong, YWC Fashion

About YWC: YWC Fashion, a home-grown lifestyle fashion brand, is the brainchild of cricketer Yuvraj Singh. YWC intends to set new standards of fashion with its core DNA being in the larger social cause to nurture YouWeCan’s philanthropic endeavors.

Stefano Ricci

What: Fall winter 2017-18 collection for men

USP: The menswear assortment includes leather jackets, jeans, sneakers with sober and classic colours. The formalwear range comprises trousers, two button jackets and the gilet made with same fabric. The overcoat for winterwear collection is available in blue, grey, maroon and ruby colours along with mocknecks and zip cardigans.

Price: On request

Available: All Stefano Ricci stores

About Stefano Ricci: Stefano Ricci SpA, an international luxury fashion and lifestyle company, was founded by the Florentine designer Stefano Ricci in 1972. Today, the brand is run by Stefano Ricci and his two sons, Niccolò and Filippo with 22 boutiques internationally including Beijing, Beverly Hills, Milan, Monte-Carlo, Moscow, New York, Paris, Seoul, Shanghai, Singapore and Doha.

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