Lee | Body Optix denim
What: Season 2.0 collection of denims for Indian women
USP: The collection is a joint accomplishment between vision scientists and denim designers. It promises to create holistic body shaping, with an unprecedented 360° total body shaping and fully flattering fit with exquisite craftsmanship. Body Optix is the result of more than 128 years of experience and expertise in designing the best denim come with instant 2D to 3D contouring technology.
Price: Rs 3,299-4,599
Available: Stores across India
About Lee: Lee is one of the world’s most iconic signatures of quality, innovation and craftsmanship. Following the establishment of the company by Henry David Lee in Kansas, US, in 1889, Lee embarked on its journey to become a legendary denim brand. Over the years, Lee has made history with its many product innovations including the world’s first-ever zip fly jeans, the iconic hair-on-hide leather label and the lazy S back pocket stitching. Lee has demonstrated an undying passion for innovation, and has transformed itself from a practical and durable work-wear maker to a contemporary and trend setting fashion giant.