• Linkdin
Product Focus

Lee | Body Optix denim

What: Season 2.0 collection of denims for Indian women

USP: The collection is a joint accomplishment between vision scientists and denim designers. It promises to create holistic body shaping, with an unprecedented 360° total body shaping and fully flattering fit with exquisite craftsmanship. Body Optix is the result of more than 128 years of experience and expertise in designing the best denim come with instant 2D to 3D contouring technology.

Price: Rs 3,299-4,599

Available: Stores across India

About Lee: Lee is one of the world’s most iconic signatures of quality, innovation and craftsmanship. Following the establishment of the company by Henry David Lee in Kansas, US, in 1889, Lee embarked on its journey to become a legendary denim brand. Over the years, Lee has made history with its many product innovations including the world’s first-ever zip fly jeans, the iconic hair-on-hide leather label and the lazy S back pocket stitching. Lee has demonstrated an undying passion for innovation, and has transformed itself from a practical and durable work-wear maker to a contemporary and trend setting fashion giant.

Clarks

What: Footwear for men and women

USP: This Diwali, Clarks brings in new chic designs in footwear. With colours ranging from neutral black to beautiful bright hues, the assortment gets a youthful tone.

Women can choose from stilettos, wedge heels, slip-ons, block heels, whereas formal and semi-formal styles in lace-up oxfords, moccasin, brogue, oxford, cezanne borteaux, buckle bootis, lace-ups, chelsea boots, hi-top sneakers and loafers in supersleek look and minimal stitching are a great options for men.

The fabric includes nubuck, patent leather, suede, colourful moccasins, and velour; to breathe the decisive feeling of exotic luxury into the collection.

Price: Rs 5,999 onwards

Available: Clarks stores across India

About Clarks: The brand is a privately held footwear business which was founded in Street, Somerset in the UK by the Clark family in 1825. It develops and sells a wide range of footwear and accessories for men, women and children. The Clarks brand is renowned worldwide for quality and style with comfort.

Biba

What: Collection of apparel for women

USP: With festival season around, the assortment mirrors the styles from India’s glorious past with an array of traditional-royal designs. Experimenting with the bottom wear, the range entails dramatic skirts and embroidered pants for the royal look. The designs are inspired by the old world charm of Nizams and Awadhs boasted in anarkalis, skirts, shararas, kurtas and palazzos, with the highlight of fabrics like chanderi, benarasi, cotton, and modal. The assemblage also adds the essence of medieval era with the bright palettes of fuchsia, nostalgic cherry, emerald green that are intertwined with old and new design aesthetics for royal look.

Price: Rs 4,595 onwards

Available: All Biba stores across India and online on Myntra, Jabong, Amazon

About Biba: Biba, in Punjabi means a young, pretty girl or an endearment, normally used for young girls. The business was started by Meena Bindra in 1988. She was joined by her son Siddharth Bindra, MD of the company, in 1997. In 1999, Biba pioneered the shop-in-shop concept and retailed successfully through Shoppers Stop.

Marks and Spencer

What: Diwali gifting for men and women

USP: The collection showcases trendy clothes with quality fit, outstanding style and lavish fabric.

Also, one can make a powerful statement with a fresh wardrobe from the brands extensive line of innovative and stylish suits.

Price: Rs 599-14,499

Available: Marks & Spencer stores pan India and online on Flipkart and Myntra

About Marks and Spencer: Originally known as Penny Bazaars, the brand was founded by Michael Marks in 1884. It is one of the UK’s leading retailers, with 20 million people visiting its stores each week.

Intrika

What: Festive collection for women

USP: The collection offers light fabrics and bright colours, for a vibrant look. For a chic and functional look one can go for drapes with light lace and designs that are modern yet traditional at the same time. Unique Chantilly lace saris with a versatile fabric are easy to pair with any outfit; suits perfectly for an effortlessly classy look.

Price: Rs 7,000-80,000

Available: On intrika.com

About Intrika: It is an online lace designer wear brand, which has a sophisticated and contemporary take on Indian wear, uniquely crafted through lace designed in Europe. Intrika is about creating an original look through a fusion of not just Eastern and Western aesthetics, but is also a meeting point of skill sets from the past and a chic and modern India.

The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn
A recent PricewaterhouseCoopers (PwC) survey concluded that a majority of US companies are having...
Posted by
Bill D’Arienzo