What: Children’s Day kidswear collection for girls

USP: The collection comprises dresses, skirt, tops, jackets and pants. It is unique, vibrant, fun fashionable and chic for the little one to dress up.

Price: Rs 850 onwards

Available: On popupgalleria.com

About Popup Galleria: It is a first of its kind of pop-up fashion website that offers the latest and most fashionable clothing, accessories and home decor in the form of an online pop-up store. A stylish collection of new and seasoned designers is added with every pop up providing plenty of options.

What: Autumn-winter collection of denim and tees for men

USP: The collection introduces Wrangler Stretch Plus –Wrangler’s Move Free Denim, the new addition to the brand’s Denim Performance range. These denims and tees are crafted from high quality stretch fabric for maximum comfort and movement. They are also treated with anti-bacterial silver shield technology that keeps them fresh and odour-free longer. The tees feature eye-catching biker-inspired graphics.

Price: Rs 1,395 onwards

Available: Across all Wrangler stores in India

About Wrangler: The heritage of Wrangler goes back literally 70 years when the brand first made an appearance. Wrangler was the first modern five-pocket jeans to be test-fitted and endorsed by real-life cowboys. Since then, Wrangler continues to inspire freedom, independence and self-reliance in its wearers.

What: Designer collection for women in collaboration with British designer Erdem

USP: A red carpet favourite of British fashion insiders like Emma Watson & Catherine Middleton, the designer has created a deeply personal collection that looks back to the designer’s youth. To create Erdem x H&M, he imagined the dream English countryside getaway, mixing gowns with tailoring, functionality with drama, as different generations and backgrounds interpret the wardrobe with each individual’s own style.

Price: Rs 1799-22,999

Available: H&M Ambience Mall,New Delhi and H&M High Street Phoenix, Mumbai

About H&M: H&M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. The group has more than 4,400 stores in 66 markets including franchise markets.

What: Festive collection for women

USP: The collection consists of exquisite and gorgeous ethnic sets of apparels creating impeccable looks for the festive season. From colourful silhouettes to patterns and intricate embroideries, Aurelia has come up with a collection that speaks of India and its authentic style.

Every part of this elaborate collection - Bazaar, Naqashi, Roshanara, and Gulbagh – is an interesting combination of bright colours combined with golden highlights, perfect for the Indian skin tone. Draped in urban and easy to wear silhouettes and embellished with the finesse of elegance and shine, the brand has put forward easy yet edgy styles which are versatile, while being intricate in fragility, is bold in finesse.

Price: Rs 799-4,499

Available: Key e-commerce portals like Myntra, Jabong, Flipkart, Amazon, Ajio, etc; and on shopforaurelia.com

About Aurelia: Born in 2008, the brand has successfully expanded its retail footprints in the country. It is is an Indian fashion brand that offers classic and designs and modern silhouettes in kurta, kurti, tops, fashion bottoms, drapes and ensembles. It caters to the Indian women who seek a branded experience in the ethnic wear segment. With an extensive range of styles, colours, fabrics, silhouettes, prints, patterns and embroidery – Aurelia is as perfect to be worn in a commonplace setting as on a special occasion.

What: Autumn-winter collection of shirts, denims, jackets and chinos for men and women

USP: The collection is inspired from the popular saying - opposites attract. It is played out through four large capsule collections named as Blue Soul, Only Play, Super Ego and Boho. The Blue Soul range focuses on textures and real indigos. From shirts in poplins, dobby textures, t-shirts among the jersey range and placement prints in natural and subtle graphics, the collection is crafted for a lived-in and loved look where natural worn in effects remain the key feature.

In Only Play, the idea is to combine sport and the casualness of a true jeans wear brand. Button downs shirts, lightweight jackets, smaller collars, smarter polo’s make it a casual and a versatile wardrobe choice. Innovative check shirts make this line sharp. The Super Ego range flaunts rebellious leather biker jackets with black as its base, created by interesting graphics, innovative printing and washing techniques. Newer blends in fabrics, over dyed treatments on shirts give them a distinct grunge look. The Boho range is about faux leather, cotton washed jackets, over dyed twill and chinos. Flannel and twill shirts in rustic colours are highlights of this story.

Price: Rs 799-6,999

Available: All leading stores and Pepe Jeans stores in India

About Pepe Jeans: The brand is a denim and casual wear jeans brand established in 1973. Years later, the brand remains devoted to its initial mantra and its pledge to create the most exciting denim-led fashion on the planet. The diversity and unique eclecticism, the extraordinary melting pot and mix of cultures that defines the city of London also defines Pepe Jeans’ personality, and keeps on being the constant inspiration for the brand´s denim collections.