What: Mother-daughter duo collection 2021
USP: With this collection Aks brings to fore chic and gorgeous sets of suits, lehenga, maxi dresses, and many more woven out of sterling quality of cotton, rayon, etc for mothers and daughters. The classy yet fancy pastel hues coupled with the rich embroidery work can raise the bar of fashion higher on any occasion, be it a daytime outing, night party or simple dining.
Price: Rs 999-3,499
Availability: Online on aksclothings.com
About the company: Founded in 2014, Aks clothing since then has been the epitome for elegant, graceful and classy womenswear. Aks stands for pristine fashion, wholehearted dedication and a mind-boggling range. Known for its exquisite taste in design and long-lasting material quality each of the Aks is fairly priced as well.
Label Varsha | Festive Edit
What: Collection of kurtas for women
USP: Striking the perfect balance between age-old crafts and modern-day influences, the collection redefines festive dressing. An amalgamation of intricate embroidery work and rich fabrics, Label Varsha’s festive collection is effortlessly stylish. The collection features Kajal Aggarwal as their muse, showcasing designs in pastel hues and woven embroidery with lace detailing.
Price: Rs 6,499
Availability: Online at labelvarsha.com
About the company: Label Varsha is one of the most preferred brand in Indian ethnicwear. The brand offers outfits for every mood, be it elegant anarkali and kurta sets or stunning shararas.
Miniklub | Sparkles
What: AW 2021 collection of babywear (aged 0-6 years)
USP: The range including jacquard sweaters, party dresses, and jackets, highlight the trending warm and soothing colours, which are perfect for the upcoming festive season.
Price: Rs 1,299 - 2,299
Availability: Online on miniklub.in, Flipkart, Amazon, Myntra, Ajio, Hopscotch, Snapdeal and Paytm
About the company: Miniklub started its retail journey in India during 2013 with a vision of providing international quality apparel range for newborn to 6 years. The company also added non apparel range for a complete baby solution brand. Miniklub also launched its sub brand Mini Cuddles in the UK in partnership with John Lewis.
Vero Moda | Ease
What: Collection of loungewear & sleepwear for women
USP: Recognising the importance of rest, recovery and comfort in today’s hustle and bustle, along with demand for work from home on rise, Vero Moda’s ‘Ease’ range aims to provide seamless transition from home to outside wear, without compromising on style or comfort.
Price: Rs 699 – 2,799
Availability: Online on veromoda.in, Captive, Myntra, Nykaa and Ajio
About the company: Vero Moda was launched in 1987 to accomplish a need for good quality, on-trend clothing at affordable prices and today it is one of Europe’s largest clothing brands for young women. The brainchild of Troels Holch Povlsen, Vero Moda was one of the first brands to launch within the Bestseller family.
Anita Dongre | Bridal Couture 2021
What: Bridal collection of blouses, dupattas, saris and lehengas
USP: Anita Dongre presents bridal collection for modern Indian women who are self-made, intelligent and live life with joy, abandon, courage and kindness. The costumes are light as air, have pockets and can be worn again and again.
Price: On request
Availability: At Anita Dongre flagship stores and online on anitadongre.com
About the company: One of India’s leading fashion designers, Anita Dongre is well known for indigenous craft tradition, coupled with a modern aesthetics. An ethical vegan, environmentalist and revivalist of local craft, Dongre advocates compassionate living, which is why her designs do not use any fur or leather.
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