Product Focus

Raisin | Constellation

Raisin | Constellation

What: Collection of kurta sets for women

USP: Inspired by the sun signs, the collection of navy blue kurta sets have hand-embellished sequins on them. The range includes 12 different attires to represent all 12 sun signs; the colour navy blue was chosen to represent a night sky full of stars.

Price: Rs 2,499

Availability: Online on raisinglobal.com

About the company: Backed with a strong foundation of Parvati Fabrics Ltd with over 30 years of experience, Raisin has been offering the most comfortable fashion experience for women of all ages. The essence of Raisin is fashion that has been crafted to be exceptionally comfortable, yet stylish, an ideal choice for today’s modern woman.

Miniklub | Sparkles

Miniklub | Sparkles

What: AW 2021 collection of babywear (aged 0-6 years)

USP: The range including jacquard sweaters, party dresses, and jackets, highlight the trending warm and soothing colours, which are perfect for the upcoming festive season.

Price: Rs 1,299 - 2,299

Availability: Online on miniklub.in, Flipkart, Amazon, Myntra, Ajio, Hopscotch, Snapdeal and Paytm

About the company: Miniklub started its retail journey in India during 2013 with a vision of providing international quality apparel range for newborn to 6 years. The company also added non apparel range for a complete baby solution brand. Miniklub also launched its sub brand Mini Cuddles in the UK in partnership with John Lewis.

Vero Moda | Ease

Vero Moda | Ease

What: Collection of loungewear & sleepwear for women

USP: Recognising the importance of rest, recovery and comfort in today’s hustle and bustle, along with demand for work from home on rise, Vero Moda’s ‘Ease’ range aims to provide seamless transition from home to outside wear, without compromising on style or comfort.

Price: Rs 699 – 2,799

Availability: Online on veromoda.in, Captive, Myntra, Nykaa and Ajio

About the company: Vero Moda was launched in 1987 to accomplish a need for good quality, on-trend clothing at affordable prices and today it is one of Europe’s largest clothing brands for young women. The brainchild of Troels Holch Povlsen, Vero Moda was one of the first brands to launch within the Bestseller family.

Anita Dongre | Bridal Couture 2021

Anita Dongre | Bridal Couture 2021

What: Bridal collection of blouses, dupattas, saris and lehengas

USP: Anita Dongre presents bridal collection for modern Indian women who are self-made, intelligent and live life with joy, abandon, courage and kindness. The costumes are light as air, have pockets and can be worn again and again.

Price: On request

Availability: At Anita Dongre flagship stores and online on anitadongre.com

About the company: One of India’s leading fashion designers, Anita Dongre is well known for indigenous craft tradition, coupled with a modern aesthetics. An ethical vegan, environmentalist and revivalist of local craft, Dongre advocates compassionate living, which is why her designs do not use any fur or leather.

Antaran | Gamosa

Antaran | Gamosa

What: Collection of traditional designed stoles

USP: Gamosa, a combination of two Assamese words ‘Ga’ means body and ‘Mosa’ means to wipe which is analogous to a towel, this collection celebrates the essence of Assam. The designs are fluid and allegorical of the different tribes and ethnic groups. The arresting and exciting red-white combination represents purity and prosperity.

Price: Rs 600 (tiyani gamosa) and Rs 1,200 (phulam gamosa)

Availability: Online on antaranartisanconnect.in

About the company: Antaran is a key intervention of the Tata Trusts’ craft-based livelihood programme, initiated to bring seminal changes in the development of the crafts sector. This comprehensive programme aims to rejuvenate ailing handloom clusters through an end-to-end programme.

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