Product Focus

Nylangan | Aranya

Nylangan | Aranya

What: Collection for women

USP: Aranya is inspired from the ethereal beauty of nature and its warm colour palette. It is inspired by the forest leaves and earth tones creating a collection of timeless essentials with a touch of modern inspiration.

Price: Rs 1,699 onwards

Availability: Online at nylangan.com

About the company: Founded on the belief that fashion needs to be personal, Nylangan offers artisanal clothing that is timeless, effortless and beyond seasons. All its collections are created to tell stories of the craft, of the artist and of the individual who wears Nylangan.

Adidas Originals| Stan Smith

Adidas Originals| Stan Smith

What: Collection of sneakers

USP: Primegreen, a series of high-performance recycled materials developed by Adidas, have been used to make these sneakers. The silhouette classic green and white colorway along with added elements signify the importance of environment and sustainability.

Price: Rs 7,999 onwards

Availability: At selected Adidas originals stores and online at shop.adidas.co.in

About the company: Adidas Originals is a line of casual sports clothing, the heritage line of German sportswear brand Adidas specialising in shoes, shirts, coats, bags, sunglasses and other accessories.

Azzaria | Nauticos Lingerie

Azzaria | Nauticos Lingerie

What: Collection of lingerie

USP: The lacey lingerie is designed with a soft, skin-soothing fabric and adjustable straps to provide comfort with the right lift. The lingerie comes with transparent side panels that look sassy. The range is available in black and wine-red colour.

Price: Rs 1,349 onwards

Availability: Online at azzaria.co.in

About the company: Azzaria’s vision is to provide the best quality of lingerie for women as a symbol of empowerment and to allow women to utilise the best quality of undergarments for themselves, promoting a healthy image of self-care and self-awareness, which are important components of a woman’s life.

Alberto Torresi | Boots-Up

Alberto Torresi | Boots-Up

What: Collection of footwear for men

USP: The collection consists of all new range of classic yet modern boots in the finest quality of leather, especially crafted for contemporary men. The boots can double up as a formal or casual wear.

Price: Rs 5,995

Availability: At POS across India and online at albertotorresi.com

About the company: Alberto Torresi is India’s leading iconic footwear brand. Synonym to style and comfort, the brand renders uniquely crafted shoe range in the finest leather with shock cushioning and sturdy gripping soles.

Rabitat

Rabitat

What: Collection for kids

USP: Suited to kids between the ages of 0-6, Rabitats baby range includes swaddles, bottles, baby loungers, organic bedding, quilts, towels while preschoolers can be indulged with the coolest school tools including bags, sippers, insulated food jars and more.

Price: Rs 349 - 2,799

Available: At Mothercare, Hamleys and other smaller children’s stores and also online at rabitat.com, Amazon, Myntra, Nykaa and Flipkart

About the company: Brothers Sumit and Siddharth Suneja are the founders of Merlin First & Co which is parent company of Rabitat which is a homegrown parenting brand that aims to enhance each parent’s life with its innovative and safe solutions.

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