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What: 2020 collection of active and athleisure wear for men and women
USP: The collection includes colourful and visually striking clothing and accessories for three distinct categories running, training, and yoga. The ‘Running Line’ collection is born from a design story called ‘Fluid Run’ an amalgamation of a subtle and vibrant colour palette. ‘Reversible Training’ comprises a block print side, complemented by a full graphic design side giving two distinct looks, which afford the wearer great style and double the value. And, seamless ‘Yoga Line’ for women, in lightweight stretch fabrics with antimicrobial properties and high breathability.
Price: Rs 800 onwards
Availability: Online at myntra.com
About HRX: HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, is a platform for bringing like-minded people together to believe in the philosophy of becoming the best version of themselves, empowering a billion people to ‘be their own hero’. HRX aims to revolutionise the fitness scenario in India, as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories.
Azzaria | Classic
What: Collection of lingerie
USP: The concept of “Free Flow Technology” in this collection solves the confusion of cup sizes. All bras are based on the B cup size, but by inducing the fabric with comfortable adjusting fabrics, the collection provides a unique profile to each bra, which can then easily fit all breast shapes, no matter what the underlying figurine.
Price: Rs 499 onwards
Availability: Online at azzaria.co.in and amazon.in
About the company: Azzaria’s vision is to provide the best quality of lingerie for women as a symbol of empowerment and to allow women to utilise the best quality of undergarments for themselves, promoting a healthy image of self-care and self-awareness, which are important components of a woman’s life.
Ralph Lauren | Polo Pride
What: A ten-piece gender-neutral collection for adults and children
USP: Available in adult and youth sizes, the collection features the iconic Polo Pony reimagined in rainbow colours. The collection consists of a Polo shirt, graphic tee, tank top, sweatshirt, flag sweater, fanny pack, baseball cap, water bottle, socks, and a dog Polo. 100% of the purchase price from the sale of each Polo shirt and dog Polo shirt, and 25% of the purchase price from the sale of other items will be donated to Stonewall Community Foundation.
Price: $25 - $198
Availability: Online at RalphLauren.com
About the company: Ralph Lauren Corporation is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, footwear & accessories, home, fragrances and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.
La Fantaisie by Rachel
What: Collection of wedding gowns for brides
USP: The lacy, embellished and elaborate Christian wedding gowns in this collection are a paragon of fairytale weddings. Each gown has its size chart so that one can get the perfect fit, price, colour and guarantee. Fabrics used are the best imported one available in the market.
Price: Rs 12,000 onwards
Availability: Online at lafantaisie.in
About the company: For close to a decade, La Fantaisie has been making it easier to get the best of bridal fashion. The company’s love for all things bridal fashion has consistently driven it to try newer designs and constantly innovate, ensuring that La Fantaisie’s is the best service for fine bridal fashion.
What: Collection of riding gear for women
USP: The jackets are crafted keeping in mind the riding habits of riders and the weather. The highlight is a coated cotton jacket with leather details. In addition, there are a few classic leather jackets with facilities for armours to be inserted and enhance the motorcycling experience.
Price: Rs 700-14,000
Available: At select stores in Delhi, Bangalore, Ahmedabad, Kolkata and online at store.royalenfield.com
About the company: Started in 2014, Royal Enfield apparel division was conceived with a single aim to create an ecosystem around pure motorcycling and enhance the motorcycling experience. Safety is the prime consideration for apparel, with three important parameters - protection, comfort and style. It strengthens the pure motorcycling way of life and allows emerging aspirants and existing loyalists to express themselves with the brand in numerous new ways.
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