Product Focus

Bumchums

Bumchums

What: Winterwear collection for men, women and kids

USP: The assortment offers jackets, hoodie jakcets and sweatshirts for men, women and junior boys. The range also comprises infant’s prewinter collection.

Price: Rs 233-372 (for infant collection), Rs 439-1,545 (for hoodie jackets, jackets and sweatshirts)

Available: All Rupa comfort stores and other large format stores

About Bumchums: The casualwear brand from Rupa & Company Ltd, Bumchums offers winter wear solution for the entire family.

Azzaria | Classic

Azzaria | Classic

What: Collection of lingerie

USP: The concept of “Free Flow Technology” in this collection solves the confusion of cup sizes. All bras are based on the B cup size, but by inducing the fabric with comfortable adjusting fabrics, the collection provides a unique profile to each bra, which can then easily fit all breast shapes, no matter what the underlying figurine.

Price: Rs 499 onwards

Availability: Online at azzaria.co.in and amazon.in

About the company: Azzaria’s vision is to provide the best quality of lingerie for women as a symbol of empowerment and to allow women to utilise the best quality of undergarments for themselves, promoting a healthy image of self-care and self-awareness, which are important components of a woman’s life.

Ralph Lauren | Polo Pride

Ralph Lauren | Polo Pride

What: A ten-piece gender-neutral collection for adults and children

USP: Available in adult and youth sizes, the collection features the iconic Polo Pony reimagined in rainbow colours. The collection consists of a Polo shirt, graphic tee, tank top, sweatshirt, flag sweater, fanny pack, baseball cap, water bottle, socks, and a dog Polo. 100% of the purchase price from the sale of each Polo shirt and dog Polo shirt, and 25% of the purchase price from the sale of other items will be donated to Stonewall Community Foundation.

Price: $25 - $198

Availability: Online at RalphLauren.com

About the company: Ralph Lauren Corporation is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, footwear & accessories, home, fragrances and hospitality. For more than 50 years, Ralph Lauren’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets.

La Fantaisie by Rachel

La Fantaisie by Rachel

What: Collection of wedding gowns for brides

USP: The lacy, embellished and elaborate Christian wedding gowns in this collection are a paragon of fairytale weddings. Each gown has its size chart so that one can get the perfect fit, price, colour and guarantee. Fabrics used are the best imported one available in the market.

Price: Rs 12,000 onwards

Availability: Online at lafantaisie.in

About the company: For close to a decade, La Fantaisie has been making it easier to get the best of bridal fashion. The company’s love for all things bridal fashion has consistently driven it to try newer designs and constantly innovate, ensuring that La Fantaisie’s is the best service for fine bridal fashion.

Royal Enfield

Royal Enfield

What: Collection of riding gear for women

USP: The jackets are crafted keeping in mind the riding habits of riders and the weather. The highlight is a coated cotton jacket with leather details. In addition, there are a few classic leather jackets with facilities for armours to be inserted and enhance the motorcycling experience.

Price: Rs 700-14,000

Available: At select stores in Delhi, Bangalore, Ahmedabad, Kolkata and online at store.royalenfield.com

About the company: Started in 2014, Royal Enfield apparel division was conceived with a single aim to create an ecosystem around pure motorcycling and enhance the motorcycling experience. Safety is the prime consideration for apparel, with three important parameters - protection, comfort and style. It strengthens the pure motorcycling way of life and allows emerging aspirants and existing loyalists to express themselves with the brand in numerous new ways.

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