Product Focus

Arrow Sports

Arrow Sports

What: Anti UV shirts for men

USP: Made of light cotton, the assortment has undergone a treatment with HeiQ Sun Block technology that reflects the anti UV rays, harmful to human body when in contact. The collection has 35 UPF rating that blocks 99 per cent of all harmful UV radiation and is available with a smart button-down collar, long sleeves, a chest patch pocket and a curved hem. The range comprises both formal and sport shirts and t-shirts designed in summer prints and colours.

Price: Rs 2, 399

Available: All Arrow stores

About Arrow: Born in 1851, Arrow is a blue blooded American brand – bold, timeless and elegant. For more than 160 years this symbol of quality and trust has ruled the hearts and minds of audiences. It has innovated every important style: introduced the detachable collar, launched the adjustable waist bands in trousers and brought the wrinkle-free, stain-free concepts to clothing. Today, Arrow has a range that suits the corporate corner office decision-maker as well the young professionals.

Aurelia

Aurelia

What: Collection of apparel for women

USP: With Independence Day around, the assortment comprises ethnic outfits in tri-colours to flaunt the patriotic spirit.

Price: Rs 399 onwards

Available: All stores of Aurelia, and online on Aurelia.com

About Aurelia: Launched in 2007, Aurelia caters to the middle class Indian women, who seek a branded experience.

Vineet’s Sarees

Vineet’s Sarees

What: Handloom collection of saris

USP: Accessible in jamdani, crepes and silks, the range is available in short-coloured weaves and myriad India ethnic colours like green, magenta, red, orange, copper, gold, beige to celebrate the Independence Day. Traditional motifs and textures like Ikkad, Paatan have been used to design the range.

Price: Rs 5,000-68,000

Available: Vineet’s stores in New Delhi and Ghaziabaad

About Vineet’s Sarees: Vineet’s Sarees was established in 1983, located in Karol Bagh, Lajpat Nagar II and Ghaziabaad. Dealing in pure natural fabrics, Vineets Sarees is recognised for its printed, designer traditional saris. The saris are handpicked from major weaving centres that are spread across the nation.

Woodland | Tech Tripper

Woodland | Tech Tripper

What: Technology shoes collection for men and women

USP: Crafted for outdoor enthusiasts dealing with extreme weather conditions and constantly changing terrains, these technically advanced shoes are embedded with battery powered temperature control system. With their anti-microbial property, the shoes absorb sweat to keep the feet dry. The range also includes footwear with closure technology that contains ultra-thin stainless steel cables. With a simple twist of the knob mounted on the top of the shoe, one can adjust their feet in the shoes with these cables. Once adjusted, laces of the shoes stay locked until readjusted, eliminating the hassles of old-fashioned closures.

Price: Rs 10,000

Available: Across all Woodland stores

About Woodland: Woodlands parent company, Aero Group, has been a well-known name in the outdoor shoe industry since the early 50s. Founded in Quebec, Canada, Woodland entered the Indian market in 1992. It is the first company to market hand-stitched leather shoes in India. Woodland offers an extensive line of footwear, performance apparel and outdoor gear.

Adarsh Gill

Adarsh Gill

What: Fall-winter 2017 collection of apparel for women

USP: Inspired by iconic Greta Garbo, the new assortment of saris, gowns, dresses and lehengas bring forth a combination of bright colours through unique creations. The ensembles epitomise the grace of the 1920’s going to 80s, creating an aura of glamour, strength, femininity and mystery.

Price: Rs 50,000 onwards

Available: Adarsh Gill’s stores in New Delhi and Mumbai and online on adarshgill.com

About Adarsh Gill: Bridging the gap between classic influences and modern forms, Adarsh Gill blends world influences into one fashion statement. Debuting in the New York in 70s with label named Saaz, she travelled to Paris in 80s, where she found a new design space Adarsh Gill. She began her own label Adarsh Gill on her return to India.

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