Product Focus

Ritika Arya Jain | Montage

Ritika Arya Jain | Montage

What: Lungi skirts and cape tops for women

USP: Inspired from the South Indian culture the summer 2017 collection, christened as ‘when south meets west’, breaks the stereotype of lungi just for men. The assortment houses trendy lungi zipper skirts with elegant drapes in chiffon satins. These lungi skirts can be paired with the signature cape tops from the collection.

Colours: Neutral shades of dull gold, silver grey, black and abstract prints (lungi skirts); bright solid colours like red, hot pink, midnight blue and ivories (cape tops)

Price: Rs 20,000 onwards

Available: Montage Fashion House in Chennai, online on social networking sites

Naina Jain

Naina Jain

What: Sarees, suits, lehengas and dupattas for women

USP: The range offers an array of of Indian designs that is an amalgamation of intricate bhandani, chikankari and many more. Having crafted over generations by master craftsmen from the deserts of Kutch, Gujarat- the brands’ forte lies in Bandhani. The assortment is created with variety of silhouettes and embellishments of thread work like zardozi, French knot, chikankari, applique, gota patti and weaving like Benarasi.

Price: Rs 25,000 onwards

Available: Naina Jain stores in Delhi and Kolkatta

About Naina Jain: Naina Jain is a designer brand for traditional couture, established in 1997 in Kolkata and 2016 in Delhi by Naina Jain. With a presence of two stores, the brand takes part in the major bridal exhibitions in the country like the Vogue Wedding Show. The brand speaks of traditional Indian clothes that draws heavily on the textiles and embroidery heritage of India and remains a classic of their kind. Almost two decades old, the brand’s focus is to retain the ethnicity and provide a beautiful fusion with modern day silhouettes, sustaining the exquisite craft forms of India.

Aditi Somani

Aditi Somani

What: Spring summer 2017 collection of apparel for women

USP: A medley of innovative inspirations and fine influences, the assortment embodies a mixture of traditional craftsmanship and a modern approach to contemporary individualism with inventive cuts and traditional motifs. The assemblage encapsulates flow-y feminine silhouettes with florid embroideries, showcased in summery pastels, electric hues, elegant creams and off-whites. A delicate balance between vibrant pigments, novel accents, and fresh and vivid botanicals, the collection captures the essence of the spring-summer season.

Price: Rs 18,500 onwards

Available: Aditi Somani stores in New Delhi and Mumbai, online on Pernias Pop Up Shop

About Aditi Somani: Designer Aditi Somani offers luxury fusion wear with international appeal and Indian grace. It is poised to be a luxury couture brand that blends traditional motifs with modern styles, crafted with the time-tested skills of experienced Indian artisans. The Prêt line consists of trendy and ready-to-wear clothes giving Indian fashion a whole new dimension.

Wills Lifestyle | Tropical city

Wills Lifestyle | Tropical city

What: Spring summer 2017 collection of apparel and accessories for men and women

USP: Inspired by the tropical surrounding and long summer days for casual and multi utility looks, covering the gamut of vacation styling from beach to party.

The men’s collection range from muted colours like sunlight yellow and paradise peach to contrasting colours like teal, marsala, fuchsia and aqua. The assortment features patterns like tropical birds and flowers, 50s influences, colonial stripes, tile prints, palms and ditsy foliage with tropics vibrant image for the men of today.

The women’s collection narrates a ‘Floral story’ with its new range showcases bold prints, exotic florals and geometric colour blocks for graphic impact. Navy blue, bright yellow, baby pink and salmon hues are the focus colours, that embody the sea and sunny weather. The range encapsulates garments that can be switched from party to tropical holiday mood. Subtle elegance is added with fluid ruffles, delicate lace in silk and cotton for a feminine, fun and cheerful collection.

The accessories collection include pure silk ties, bow ties, handbags, stoles, pocket squares, leather belts and wallets to add a touch of flair to any outfit.

Price: Rs 1,799-49,999 (apparel), Rs 1,299-6,999(accessories)

Available: All stores of Wills Lifestyle and online on leading e-commerce portal

About Wills Lifestyle: Synonymous with elegance and style that is effortless and chic, ITC’s Wills Lifestyle presents a premium wardrobe for men and women. With a tempting range of Wills Signature designer wear, Wills Classic work wear, Wills Sport relaxed wear and Wills Clublife evening wear, Wills Lifestyle offers a truly delightful shopping experience for the discerning consumer.

Sunil Mehra | The Synthesis: Quirky Prints

Sunil Mehra | The Synthesis: Quirky Prints

What: Collection of apparel for men

USP: Crafted in fabrics like cotton, silk and linen, the assortment provides comfort for the summer season with striking animal prints, paisley, check and floral. Shades like primose yellow, dark blue, magenta, warm brown highlight exclusive patterns of assemblage.

Price: On request

Available: Sunil Mehra stores in New Delhi and Gurgaon

About Sunil Mehra: After starting his career in 1990, designer Sunil Mehra has gained unprecedented reputation for creating men’s garments. He is the only Indian menswear fashion designer who introduced a unique luxury clothing range inspired by the touch of spiritualism. His designer sensibilities vary between styles inspired by Krishna and donning functionality.

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