Product Focus

Birkenstock x CSM

Birkenstock x CSM

What: Collection of footwear

USP: Birkenstock and Central Saint Martins (CSM) have partnered for a long-term education project that features collections by students of CSM where they were given access to the brand’s archives in the US, Italy, Japan and Germany. The iconic Birkenstock Tallahassee style from the 1990s thus sees a rebirth in contrast colour designs as the first archive re-issue style.

Price: On request

Availability: At select stores worldwide and online on birkenstock.in/1774.com

About the company: Manufactured in Germany, Birkenstock is a global lifestyle brand with a heritage in iconic footwear, rooted in the creation of the Birkenstock footbed. By the early 1970s, Birkenstock had become a global player, and today retails in more than 100 countries.

The North Face x HD Wool Insulation | Heritage

The North Face x HD Wool Insulation | Heritage

What: Collection of outerwear for men and women

USP: Made for adventurers in and out of the city, the spring Heritage collection is a sustainable alternative to synthetic and down insulation featuring Rokstoker jacket for men and women, and Gilet vest made with 100 per cent natural, renewable, and highly durable, HD Wool Insulation.

Price: £160 - £225

Availability: At select The North Face stores and partner retailers, and online on thenorthface.co.uk

About The North Face: The North Face, a division of VF Outdoor, was founded in 1966 with the goal of preparing outdoor athletes for the rigors of their next adventure. Today it is the world’s leading outdoor brand, creating athlete-tested, expedition-proven products that help people explore and test the limits of human potential.

About HD Wool Insulation: HD Wool Insulation exists to bring energy, well-being and comfort by working with nature to produce active technical wool insulation. Founder Jo Dawson created HD Wool Insulation to propel the use of wool in the 21st century as a natural and high performing active insulation.

Shinysleep

Shinysleep

What: Collection of mattress

USP: The mattresses use latex, an eco-friendly and anti-microbial material made of an element derived from trees. Shinysleep has 2 variants in latex - natural and hybrid which are available in 6 inch and 8 inch thickness. Natural latex uses block of 85D latex , certified by Oeko-tex 100 and Eco-Institute. Hybrid latex uses latex of 75D and high resilience foam.

Price: Rs 20,000 onwards

Availability: At Shinysleep stores and online on shinysleep.com

About the company: Shinysleep is a mattress brand from India offering orthopaedic mattress. The brand understands different needs of every individual for mattress and pillow based on their comfort level.

Woods | Swag Foot Forward

Woods | Swag Foot Forward

What: Collection of footwear for men

USP: The amalgamation of bravura and ease, each pair of shoes is crafted in smooth and durable leather with utmost versatility. Formal, semi-formal or casual, the collection features stunners with fine artistry in browns, blues and black.

Price: Rs 7,995 onwards

Availability: Across all Woods & Woodland stores

About the company: Woods is a premium brand by Aero Group (The makers of Woodland). It offers high quality fashion leather goods and accessories for both men and women focusing immensely on quality and introducing cutting edge trends each season with a strong emphasis to detail and fine craftsmanship.

Keebee Organics

Keebee Organics

What: Collection of organic products for children

USP: Keebee’s premium organic collection includes basics and ethnicwear or indutvas for boys and girls in soft, breathable cotton. The basics range from onesies, jablas, dresses, swaddles, towels, to undergarments, whereas indutvas include kurta sets for boys and lehenga sets for girls.

Price: Rs 150-3,000

Availability: Online on keebee.in, Firstcry, Myntra, LittleMuffet and Amazon

About the company: Keebee Organics was founded in 2016 by Vandana Kalagara from Hyderabad after seeing that there were no baby skin-friendly organic clothing brands in India. Kalagara is a fashion design graduate from NIFT, Hyderabad, and FIDM, Los Angeles. She started the brand with 10 products and later expanded the collection and the brand with Smruti Rao from 2018.

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