What: Collection of apparel and sneakers for women

USP: Inspired by the inimitable style and undeniable influence of black cowboys and cowgirls, the “IVY Park Rodeo” collection celebrates the formidable impact of black men and women on American western culture. The collection including 58 apparel styles, 5 footwear styles and 13 different accessories, celebrates oft-hidden history of black pioneers within cowboy and cowgirl culture and their continued influence and impact on the American Rodeo.

Price: Rs 4,599 onwards

Availability: At Adidas stores (from August 20) and online at shop.adidas.co.in (from August 19)

About the company: Adidas was founded in 1924 by Adolf Dassler. The company specialises in the design and manufacturing of footwear, sportswear and sports equipment.

What: Collection of unisex footwear

USP: The ReLive Knits collection is made with 100 per cent recycled PET bottles, the other materials used in crafting this shoe include bamboo insoles, castor bean oil, natural and recycled rubber. The sustainable collection of sneakers and slip ons are available in 7 and 5 colours respectively.

Price: Rs 3,299

Availability: Online on neemans.com and other leading e-commerce websites

About the company: Neeman’s is India’s first shoe brand to use a natural, renewable and sustainable fibre in its shoes-merino wool. Conceptualised in America, Neeman’s shoes lead a culture of sustainability and comfort in India’s footwear space.

What: Collection of sneakers

USP: Inspired by Nice Kicks team’s favourite summer destination visit - an ice cream parlour, the colour palette on the shoes represents the classic ice cream flavours of vanilla, strawberry, and chocolate. The shoes have a white outsole, patent leather, tonal net, and a splatter mid piece. Also, they have two sets of laces, one of which is emerald green, a nod to glassware often seen in vintage ice cream parlours. The cherry on top is a cherry hangtag to complete the design of the kicks.

Price: Rs 10,999

Availability: At Superkicks stores and online on superkicks.in

About the company: Superkicks is a one stop store for sneaker lovers who are obsessed about a good pair of kicks. The brands intention is to act as a catalyst to global sneaker culture and in the process create its own unique culture.

What: Collection of shirts for men

USP: This collection is created with an idea to make luxury clothing accessible to consumers within budget. The range of shirts is fabricated with handpicked Egyptian Giza cotton known for its fine quality to achieve a superior finish. Giza cotton is breathable, hypoallergenic and safe for even sensitive skin.

Price: Rs 1,899 onwards

Availability: Online on snitch.co.in

About the company: Founded in 2019 by Siddharth R Dungarwal, ‘Made in India, for the World’ brand - Snitch is widely known for its fast-fashion approach that captures world-class trends, design and produces mindful and sustainable every-day drops of freshest styles.

What: Collection of jumpsuits, capes, jackets, skirts and dresses for women

USP: Celebrating the multitude of personalities and beliefs that make us unique, the collection is inspired by fierce individuals such as Aditi Singh (pole dancer), Ishika Madaan (visual artist), Ishaan Bharat (aerial dancer and visual artist), Ayushi Tyagi (textile designer and model), Tarini Sethi (artist, sculptor and founder of the Irregulars Art Fair), Jyoti Ann Burrett (football player), Mukta Singh (painter), and Anoushka David (model). The collection comprises 22 distinct styles that showcase structured detailing, intricate hand weaving and gradient printing on our signature metallic polymers.

Price: Rs 19,500 onwards

Availability: At Amit Aggarwal store in The Kila, New Delhi and online on amitaggarwal.com

About the company: Amit Aggarwal, is a Delhi-based couturier, who is renowned for his iconic and glamorous fashion wear. In 1999, Aggarwal graduated from the National Institute of Fashion Technology and launched his fashion label. He uses the most stunning recycled material to create modern silhouettes that are adorned with traditional Indian craftsmanship.