Product Focus

Solzo

Solzo

What: Summer 2017 collection of apparel and accessories for men, women and kids

USP: The assortment comprises jeans wear and shirt club for sophisticated or causal motive. The accessories line consists of high end fashion bags and clutches for women along with wallets, finely crafted leather and webbing belts for men to add a unique touch to the attire.

Price: Rs 999 onwards (jeans), Rs 649 onwards (men’s leather belts and webbing belts), Rs 299 onwards (women’s sling bag), Rs 649 (women’s clutches)

Available: All leading e-commerce portals

About Solzo: Solzo Apparels, a venture of The Solzo Group, is a premium lifestyle brand that coalesces utter casualness with warm grace. The company’s key idiom is cutting edge technologies and relentless quality checks by a quality assurance team to achieve immaculate synergy.

Clark | Print Story

Clark | Print Story

What: Spring-summer 17 collection of printed sandals for women

USP: With understated elegance and hand-drawn prints, the assortment guarantees style and comfort with mix of colour and material combinations to match the season. From delicate wheat sheaves to classic leopard prints and feminine florals, the bespoke prints on the assortment have been delicately hand-drawn by the in-house artists using Japanese black ink before being digitally applied to create a textured look.

Price: Rs 3,499-7,499

Available: All Clark’s stores across India

About Clark: C&J Clark Limited, owners of the Clarks brand, the privately held footwear business, was founded in Street, Somerset in the UK by the Clark family in 1825. Still based in Street, the Clarks Group designs, develops and sells a wide range of footwear and accessories for men, women and children. The Clarks brand is renowned worldwide for quality and style with comfort. The Clarks Group has built on its success as the leading shoe company in the UK to become a £1.5 billion global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide.

Lee | Body Optix denim

Lee | Body Optix denim

What: Collection of denims for Indian women

USP: The traditional denim designs of the assortment are combined with ground-breaking vision science that promises to create holistic body shaping specifically for the Indian female body, with an unprecedented 360° total body shaping and fully flattering fit. After extensive scientific tests and consumer research, premium lycra beauty fabrics and authentic design details have been incorporated in this range with exquisite craftsmanship.

Fits: Mid waist and Mid-High waist

Price: Rs 3,599

Available: Pan India

About Lee: Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by VF Corporation, the largest apparel company in the world. The company is an international retailer and manufacturer of casual wear and work wear with more than 400 employees in the US. In Australasia, the brand is owned by Pacific Brands since 2007, after it was acquired from Yakka.

Sunil Mehra | Summer Affair

Sunil Mehra | Summer Affair

What: Collection of apparel and accessories for men

USP: The assortment comprises casual and formal shirts that are essential in summers to be worn on any occasion. The range also includes ties, pocket squares, scarves, shirts, pants and shoes designed in bright and vivid shades.

Price: On request

Available: Sunil Mehra stores in New Delhi and Gurgaon

About Sunil Mehra: After starting his career in 1990, designer Sunil Mehra has gained unprecedented reputation for creating men’s garments. He is the only Indian menswear fashion designer who introduced a unique luxury clothing range inspired by the touch of spiritualism. His designer sensibilities vary between styles inspired by Krishna and donning functionality.

Numero Uno | Zero Gravity Jeans - Feels like Skin

Numero Uno | Zero Gravity Jeans - Feels like Skin

What: Collection of jeans

USP: Made with smooth and lightweight fabric, the denim assortment is woven in loop structure that offers flexibility for the entire day. Available in indigo structures, twills and checks across 7 options, these jeans are ultra-light and ultra-comfortable that can be paired with both shirts and t-shirts for any occasions.

Price: Rs 2,499-3,199

Available: All stores of Numero Uno across India and online on Amazon

About Numero Uno: Numero Uno, one of India’s first indigenously manufactured denim labels, was incorporated in 1987 by Hi Fashion Clothing Co., the flagship brand of Numero Uno Clothing Ltd. Over the years, Numero Uno jeanswear has transformed into a dynamic and perceptive label for the youth. Today, it has the privilege of being one of the few power brands that fuses international trends, innovative fabrics, washes, treatments and accessible pricing.

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