Product Focus

Arrow Sports

Arrow Sports

What: Anti UV shirts for men

USP: Made of light cotton, the assortment has undergone a treatment with HeiQ Sun Block technology that reflects the anti UV rays, harmful to human body when in contact. The collection has 35 UPF rating that blocks 99 per cent of all harmful UV radiation and is available with a smart button-down collar, long sleeves, a chest patch pocket and a curved hem. The range comprises both formal and sport shirts and t-shirts designed in summer prints and colours.

Price: Rs 2, 399

Available: All Arrow stores

About Arrow: Born in 1851, Arrow is a blue blooded American brand – bold, timeless and elegant. For more than 160 years this symbol of quality and trust has ruled the hearts and minds of audiences. It has innovated every important style: introduced the detachable collar, launched the adjustable waist bands in trousers and brought the wrinkle-free, stain-free concepts to clothing. Today, Arrow has a range that suits the corporate corner office decision-maker as well the young professionals.

Bombay Dyeing

Bombay Dyeing

What: Bath linen in denim

USP: Keeping in mind the needs, trends and aesthetic requirements of the denim lover, the Aspero denim bath collection comprises towels, bath mats and bathrobes. These 100 per cent cotton towels includes an ensemble of bath, hand, face, gym (shoulder) towels and are available in denim colours mainly navy blue, new port blue, carbon black, bottle green, maroon and rust.

Price: Rs 299-2,099

Available: All Bombay Dyeing retail stores and home textile stores in Mumbai, Delhi, Bangalore, Chennai, Hyderabad, Kolkata, Pune, Ahmedabad and Lucknow

About Bombay Dyeing: Bombay Dyeing, a part of the Wadia group has been a pioneer in the home textile industry, in India since 1870. As a leader in bed, bath and coordinates segment, Bombay Dyeing Retail has amassed millions of loyal customers from India and abroad. Over a period of 137 years, the company has multi-channel presence consisting of distributors, MBOs, modern trade partners, e-commerce market places and company owned retail stores in high streets of major cities in India. Bombay Dyeing products are sold across more than 5000 stores across India and have also been a preferred gifting option by large corporates for decades.

Monisha Jaising

Monisha Jaising

What: Collection of resortwear for women

USP: The assortment comprises off shoulder shift dresses, pinstriped shirts, embellished denims, embellished jackets and much more. The fabrics used in the range are habutai silk, mul, cotton, wool crèpe, satin organza, poplin and denim.

The resort kurtas entail prints such as leheriya, moghul flower, graphic, vintage jewels, shibori adorning handcrafted embroideries with crystals, zardozi, mirrors, mother of pearls, sequins and many more.

Colours: Citronella, pale peach, charcoal grey, pear green, carmine red, straw yellow, splashed white, carmine rose, vermillion orange

Price: Rs 8,950-49,950

Availability: Monisha Jaising’s stores in Mumbai and New Delhi

About the company: Monisha Jaising is one of India’s eminent fashion designer and founder of the brand ‘Monisha Jaising’. Currently her multi-dimensional label comprises of luxury sportswear, resort wear, luxe evening wear, bridal couture and kids wear. Known as the “Princess of Bohemian Luxe” and the “Re-Inventor of the Kurti”, she has completed 28 years in the fashion industry as well as marked her entry into the e-commerce arena.

Sabhyata

Sabhyata

What: Apparel for women

USP: The assortment comprises floral collection of summer attires with soft cotton fabric and bright colours for every occasion.

Price: Rs 499-1,500

Available: All Sabhyata stores

About Sabhyata: Sabhyata is a premium Indian ethnic wear brand for women with a discerning taste. Established in 2003, the brand has been catering to women from all walks of life. With a motive to redefine ethnicity, Sabhyata defines the apparel through what they have envisioned to deliver-unmatched designs at affordable prices, providing an experience second to none.

Ahujasons

Ahujasons

What: Summer cashmere scarves

USP: The assortment is a connection between fashion and nature with 100 per cent summer cashmere, handmade with gold zari and 10 different pastel colours. The scarves are made by master weavers and it takes 1 day to weave one scarf.

Price: Rs 11,000

Available: Ahujasons stores in New Delhi

About Ahujasons: A specialist producer of exclusive and exquisite shawls since 1979, Ahujasons offers an amazing array of hand-crafted shawls, stoles, throws, scarves & mufflers – magnificently designed, feather-soft to touch and cozy to the core.

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