Product Focus

PrettySecrets

PrettySecrets

What: Autumn-winter collection of lingerie, swimwear, night wear and active wear for women

USP: The collection is meant for todays fashion conscious women who want to take on the world by confidence. The range is fashionable, elegant, playful yet comfortable, in striking colours and abstract prints. It features soft seamless bras with lower cuts, push up bras, gorgeous lace bikinis which are unlined and lightweight and soft lacy panties. The bras and panties are designed to complement the Indian woman body type. The swimwear range has a wide variety of swimsuits, bikinis, tankinis with varied colours and prints.

Ranging from pyjamas, shorts and long and short nightdresses with wraps and sleep shirts, the night wear range features a perfect mix of soft cottons for lazy lounge days and dreamy satin, making it comfortable yet flattering. The active wear range comprises PSActiv with Airtex fabric, which is a light, cool, breathable and moisture wicking. Engineered to dry quickly, the moisture moves to the outer layer of the fabric, thus, evaporating faster than normal fabric, allowing air to circulate close to the skin. With geo pop, tribal and abstract prints and colours, the range ensures a perfect blend of performance and style.

Price: Rs 299-1,599

Available: PrettySecrets outlets across India and on prettysecrets.com

About PrettySecrets: Founded by Karan Behal in 2011, the brand is one of the fastest growing lingerie brands in India. The target group is from 18 - 35 years of age who are young, stylish, confident, and independent and have an uncompromising no-nonsense attitude.

Maspar

Maspar

What: Christmas collection for loved ones, family, friends and relatives

USP: The collection comprises decorative cushion covers, tea cozy and tray cloths. The elegant decorative metallic foil printed cushion covers freshen up a contemporary home with a trendy setting. It is available in assorted techniques like print with foil, embroidery with foil, solid with touch of sheen and textured foil prints.

Attractive tea cozy and tray cloth can be a pleasant gift to the one who loves to style kitchen and sip a warm cup of tea, in an elegant manner. Inspired from European textiles, tea cozy set is available in various styles. While the vintage look stylised in ornamental damask along with textured ethnic pattern in a balanced colour palette makes the vintage style elegant, wavy geo patterns in mix of blue or greenish tones create a bold impact in the kitchen as well.

Price: Rs 999-1,999

Available: At exclusive stores of Maspar in Delhi, Gurgaon, Noida, Bangalore, Mumbai, Ludhiana and Pune and on maspar.com

About Maspar: The brand was established specifically to cater to the Indian market in the year 2002, with over 30 years experience in manufacturing and supplying. The products are designed according to international trends and specifically for the Indian consumer. It offers a complete solution to furnish home with completely coordinated textiles for living room, bedroom, bathroom and the dining hall.

Avishya

Avishya

What: Ethnic wear collection for brides

USP: The collection offers an exquisite array of timeless designs, ranging from intricate baluchari silk sari adorned with zari work and fine motifs, intricate and rare gadwals, glowing delicate banarasi silk, rich ornate kanchipuram to colourful uppada sari. The unique weaves, handwoven by master craftsmen are complemented by modern motifs and sensibilities of the design which are chic and admirable. As no two saris are same, the exclusivity of the assortment is well maintained.

Price: Rs 16,020-1,95,040

Available: On avishya.com

About Avishya: It is an online store that sources and showcases beautiful Indian ethnic wear for women ranging from saris, salwars, dupattas, kurtas and fashion jewellery which are hand-crafted or handwoven. Produced by the finest weavers, artisans and designers, the mission is to spread the evergreen appeal and unique beauty of Indias handcrafted products.

Monisha Jaising | Cruise

Monisha Jaising | Cruise

What: Athleisure collection for women

USP: The collection brings back the vibe of 80’s in regular athleisure wear. With a colour palette of navy blue, heather grey, charcoal along with muted patterns, the label’s signature pieces include embellished high-waist track suit sets, sequined bomber jackets and chic motifs that are designed to seamlessly integrate with the fall wardrobe.

Designed by Monisha Jaising, the fashionable assortment is made up of luxurious fabrics like luper knit, scuba, functional jerseys and double knits, to ensure functionality and comfort without compromising on style.

Price: Rs 3,999 onwards

Available: Monisha Jaising stores in New Delhi and Mumbai, and on monishajaising.com

About Monisha Jaising: The label is an eponymous label of designer Monisha Jaising, who is one of the pioneer’s of Indian fashion. It stands for the philosophy of ‘luxury in a contemporary and edgy way’ and is marked by the duality of the designer’s personality.

Shades of India | Brush Wood

Shades of India | Brush Wood

What: Collection of apparel for women

USP: The philosophy behind the collection is to celebrate ‘the free and the wild’. It values the choices made by independent souls, the ones who are always on a look out for something more. Inspired by earthy tones and intricate designs on soft woven fabrics, the assortment is vibrant and elegant, making it a perfect blend for the contemporary world.

Price: Rs 5,000-10,000

Available: At Shades of India stores in Gurugram and New Delhi

About Shades of India: Found almost two decades ago, the brand combines contemporary design with inspiring workmanship of traditional craft. The uniqueness of its style lies in the texturing of fabrics, the coordination and contrasting of colours, and the inventive, unexpected use of surface treatment.

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