Product Focus

Ternua

Ternua

What: Cold collection (Autumn-winter 2021) for men and women

USP: Ternua has designed a line of functional garments together with Polygiene, with Viraloff treatment, the first commercial treatment for textiles in the world that certifies that it reduces, in addition to other viruses, the SARS-CoV-2 virus.

Price: €16.59 (accessories); and €449.95 (technical jackets)

Availability: At Ternua stores

About the company: Ternua is a brand that designs and produces technical outdoor clothing. It belongs to the European Outdoor Group, which includes the most important outdoor and mountaineering brands in the world, who collaborate constructively and positively in promoting the common interests of the European outdoor sector.

Seraphine

Seraphine

What: Collection of maternity wear

USP: The collection features easy-to-wear asymmetrical dresses, ruffled dresses, maternity jeans, and everyday essentials to show-stopping evening wear as well. The maternity cardigan’s knit drapes over the figure, while grosgrain ribbons secure the style at the waist. Ultra-soft shawl with its stretch provides the perfect cover for breastfeeding. Expertly tailored dungaree is made in soft stretch denim and features adjustable panels at the sides for flexible fit.

Price: Rs 4,699 (grosgrain belt cardigan); Rs 6,799 (knit wrap); Rs 5,499 (dungaree); Rs 16,999 (parka); and Rs 5,499 (jumper)

Availability: At store in New Delhi, India and online on seraphine.co.in

About the company: Seraphine is a London-based brand founded in 2002 by Paris-born mother of two, Cécile Reinaud. Born from the desire to help women feel fantastic through pregnancy, Seraphine provides maternity clothes that are fashion-driven & flattering, but never compromise on comfort.

Groversons | Winta

Groversons | Winta

What: Collection of thermal wear styles for women

USP: Winta offers soft brushed inner surfaces to absorb extra moisture from skin and provide warmth. The products are prepared using double layer polyester cotton fabric for soft feel and designed to maintain the aesthetic appeal with zero irritation factor.

Price: Rs 190 - 525

Availability: Online at groversonsindia.com

About the company: Groversons group has a heritage of over 60 years in the segment of intimate clothing for women in India. It is the first Indian lingerie brand that started catering to women’s varied taste in style, fabric, colours and patterns in terms of bras, panties, leggings, shape wear, loungewear and thermals.

Hidesign | The Homme Collection

Hidesign | The Homme Collection

What: Collection of work bags

USP: The collection is a range of sleek, international looking yet functional bags for today’s young working professional. In 7 different styles and unisexual in approach, the bags are apt for work as well as travel, with multiple compartments to keep essentials in place.

Price: Rs 3,895 - 10,995

Availability: At Hidesign stores and online at hidesign.com

About the company: Founded in 1978 by Dilip Kapur, Hidesign is a lifestyle group, which re-defined the vision of luxury in India through an ethos of high quality, ecological values and personalised service. Hidesign has established its name, through its iconic leather brand, based on a strong heritage of craftsmanship and innovation.

Adidas Originals x Pharrell Williams | Triple Black Collection

Adidas Originals x Pharrell Williams | Triple Black Collection

What: Collection of apparel and footwear

USP: Pharrell Williams Triple Black Collection is a suite of monochromatic takes on standout footwear and apparel models from across the brand’s performance and lifestyle repertoires. Crafted through the lens of highlighting design through form and function, the collection pays homage to the longstanding Adidas and Pharrell Williams partnership while reimagining a new and bold future.

Price: Rs 5,999 onwards

Availability: Adidas Original stores and online at shop.adidas.co.in

About the company: Adidas Originals is a line of casual sports clothing, the heritage line of German sportswear brand Adidas specialising in shoes, shirts, coats, bags, sunglasses and other accessories.

About Pharrell Williams: Pharrell Williams is an American singer, rapper, songwriter, record producer, fashion designer and entrepreneur.

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