Product Focus

Posh Pride| Earth

Posh Pride| Earth

What: Spring summer 17 collection of apparel for women

USP: The assortment explores the deep surfaces of the earth by addressing the threat of global warming. This phenomenon has been depicted through edgy textures, motifs and layering using handmade and sheer fabrics such as silk, organza and linen in a colour palette that includes earthy hues, neutrals with influences of olive and mustard.

Price: Rs 14,000-30,000

Available: Aza, Fuel, Creo and Amara stores in Mumbai, Anantam and Agashe stores in Delhi, Vesimi store in Dubai

About Posh Pride: Founded by Prerna Khetrapal in January 2016, PoshPride is a venture in textural exploration with a focus on unique surfaces, structural shapes, and impeccable tailoring. Every piece is benevolently and thoughtfully created and finished with intricate, signature handwork embroidery. The brand employs local and skilled artisans to ensure that the highest degree of craftsmanship, quality, and care is given to each individual design.

Red Chief

Red Chief

What: Collection of casual shoes for men

USP: The assortment comprises casual footwear in variety of colours and the sole of the shoes provides better grip, cushioning and reduces weight while the person is on a stroll.

Price: Rs 3,195 onwards

Available: All EBO’s and MBO’s of Red Chief

About Red Chief: The footwear range of Leayan Global Pvt. Ltd, was launched under the brand name Red Chief in 1997 to meet growing demand for branded high quality leather footwear. The company is a complete leather and footwear manufacturer with its own tannery and five manufacturing plants.

Marks & Spencer | Summer Colours

Marks & Spencer | Summer Colours

What: SS 17 collection of apparel and accessories for men

USP: Inspired by a stylish palette of bright hues combined with subdued tones, the range presents exquisite designs and impeccable silhouettes with breathable fabrics.

Price: Rs 799-3,499

Available: All Marks & Spencer stores

About Marks & Spencer: Marks & Spencer is a major British multinational retailer, specialised in the selling of clothing, home products and luxury food products. Established since 1884, M&S sells high quality products to 32 million customers through 1,382 stores worldwide across UK, Europe, Asia and Middle East.

Sunil Mehra

Sunil Mehra

What: SS-17 collection for men

USP: The range encapsulates striking checks and stripes, vibrant shades and warm hues, animal and floral prints to typify the summer season. To make summers comfortable and contrasting, the range comprises breathable fabrics of blazers like cotton silk, linen silk, cotton scarves, animal themed cufflinks and ties, leather shoes.

Price: On request

Available: Sunil Mehra stores in New Delhi and Gurgaon

About Sunil Mehra: After starting his career in 1990, designer Sunil Mehra has gained unprecedented reputation for creating men’s garments. He is the only Indian menswear fashion designer who introduced a unique luxury clothing range inspired by the touch of spiritualism. His designer sensibilities vary between styles inspired by Krishna and donning functionality.

Monte Carlo

Monte Carlo

What: Spring summer 2017 collection for men, women and tweens

USP: The fabric used, the style and silhouettes of this assortment are all geared up for an ultimate summer comfort and cool—be it at work, party or outdoors. It offers a varied range to suit all tastes and preferences, whether it is fashion-conscious brigade, a stylish professional or a trendy teenager.

Mens’ collection offers well-cut line waist coats, shirts and t-shirts in an eclectic mix of prints and patterns that can be teamed up with Monte Carlo’s denims, bermundas, trousers or chinos – ideal for any occasion. For women, the assortment features tops, tunics, shrugs, shirts, t-shirts, shorts, denims and summer dresses with wide range of designs and colours.

The tweens assemblage offers range of shorts, t-shirts, bermuda sets, dresses, tops and dungarees for both boys and girls of age 6-16 yrs. The range has been made of breathable material to keep them cool and at ease at the playgrounds, summer camps and more.

Price: Rs 995 onwards (for men), Rs 895 onwards (for female), Rs 795 onwards (for tweens)

Available: All Monte Carlo’s store and online on, Jabong, Myntra, Snapdeal, Amazon

About Monte Carlo: Established since 1984, Monte Carlo Fashions, Limited is selling its apparel products from men, women and kids under the brand name of Monte Carlo. It is one of the few fashion apparel brands that are listed at Bombay Stock Exchange and National Stock Exchange. Currently, Monte Carlo is available through more than 240 EBOs and around 2000 MBOs in India and abroad. The company has also marked its presence in Nepal and Bangladesh with its exclusive outlets.

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