Product Focus

HRX

HRX

What: 2020 collection of active and athleisure wear for men and women

USP: The collection includes colourful and visually striking clothing and accessories for three distinct categories running, training, and yoga. The ‘Running Line’ collection is born from a design story called ‘Fluid Run’ an amalgamation of a subtle and vibrant colour palette. ‘Reversible Training’ comprises a block print side, complemented by a full graphic design side giving two distinct looks, which afford the wearer great style and double the value. And, seamless ‘Yoga Line’ for women, in lightweight stretch fabrics with antimicrobial properties and high breathability. 

Price: Rs 800 onwards

Availability: Online at myntra.com

About HRX: HRX, founded in 2013 by Hrithik Roshan and Exceed Entertainment, is a platform for bringing like-minded people together to believe in the philosophy of becoming the best version of themselves, empowering a billion people to ‘be their own hero’. HRX aims to revolutionise the fitness scenario in India, as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories.

Melissa

Melissa

What: Collection of footwear for women

USP: The collection is created using a proprietary material called MelFlex, which through the use of innovative technology transforms the material into beautiful shoes and accessories. This not only allows the shoes to be absolutely water-resistant but also increases the longevity of every shoe, thereby decreasing our consumption and carbon footprint. The shoes can be dunked into soap water or the washing machine and within minutes, the shoes will be clean and as good as new.

Price: Rs 2,999 onwards

Availability: Online at melissaindia.com

About Melissa: Melissa was born in 1979, with an inspiration straight from the sea. On the feet of French Riviera fishermen its founders found the embryo that gave origin to the Aranha model. In little time, it caught on with Brazilians and became one of the most popular shoes around. In just the last decade, Melissa produced more than 32 million pairs and today is sold in more than 70 countries.

Curador By SKB

Curador By SKB

What: SS 2020 collection of dresses for women

USP: The sense of style in the collection accentuates one’s personality. It gives freedom to customise preferred designs right from the accessories (buttons, zip, etc) to the type of material (leather, skin, etc) used to ensure each creation is unique.

Price: Rs 4,000 onwards

Availability: Online at curadorbyskb.com

About Curador by SKB: A ready-to-wear brand which includes an array of various styles focusing on functionality and style. Entrepreneur Suhina Kohli Bahl is the founder and CEO of Curador by SKB, and her impetus for starting the brand was being inspired by new cultural discoveries when on work-related travels with her husband.

Simrat Marwah | Empress collection

Simrat Marwah | Empress collection

What: Collection of dresses for women

USP: Designs are inspired by the modern woman who is grounded, loves and embraces her heritage with pride. The collection is elegant, exquisite and perfect for a summer wedding and specially for the brides trousseau.

Price: Rs 25,000 onwards

Availability: Online at nykaafashion.com

About Simrat Marwah: A womenswear luxury clothing brand, ‘Simrat Marwah’ specialises in festive ethnicwear for women. Based in Delhi, Simrat Marwah hosts a beautiful collection of lehengas, anarkalis, sarees, indo-westerns and gowns.

Escaro Royale

Escaro Royale

What: Summer 2020 collection of footwear for men

USP: The finest handpicked range of leather is used for these premium collections, resembling quirky pattern prints. Leather used in the collection is broken into segments due to the fabrication of the shoes to make one walk in style and comfort.

Price: Rs 8,999

Availability: online on escaro.in

About the company: Escaro Royale symbolises the ultimate sophistication & craftsmanship which the finest of men deserve. The fashion house offerings are exclusively curated for the Dapper Connoisseurs of high-end fashion and consists of elegantly handcrafted shoes, exquisite premium bags, perfectly augmenting belts and high street fashion accessories. The brand is driven by fashion-technologist Ambud Sharma, who admires the extra mile effort of craftsmanship & human experience of luxury.

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