Product Focus

Amazon Fashion India

Amazon Fashion India

What: Winter collection of funky styles for men and women

USP: The collection comprises bright scarves, ankle length socks and tights, fitted woollen beanies, high top beanies and thin slouchy beanies along with ankle length zipper boots, thigh high boots waterproof and insulated boots. Backpacks in colours like black, grey, tan or nude are also a part of this assemblage.

Price: Rs 750-20,000

Available: On amazon.in

About Amazon Fashion: It is a marketplace operated by Amazon Seller Services Private Ltd, an affiliate of Amazon.com. The aim is to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy online by providing vast selection, low prices, fast and reliable delivery, and a trusted and convenient experience; and to provide sellers with a world-class e-commerce marketplace.

Fabriclore

Fabriclore

What: Wedding collection of fabrics for women

USP: The fabrics include luxurious banarasi, mashru, modal, raw silk, embroidered velvet and net, jacquard and gujarati embroidery. Brocade and silk variants in the banarasi collection include taffeta and chanderi silk. The designs range from vibrant booti and floral motifs to taffeta jacquard work, adorned with brocade on the borders. Intricately woven zari designs are also available.The colour palette ranges from pink to beige.

Mashru silk imprinted with arcadian ajrak designs, rich luxurious raw silk and embroidered velvet in a variety of solid colours, modal silk embellished with ajrak designs, jacquard fabric with booti and abstract motifs dipped in striking colours are a part of this assortment.

The embroidered net collection consists of colourful yarns woven into vintage floral designs which are dominated by solids for base colour and bright and blooming tones for machine embroidery and sequins work.

Price: Rs 349 per metre onwards

Available: On fabriclore.com

About Fabriclore: It is one-of-its-kind online platform that curates modern and traditional Indian fabrics from all over India, in order to revive the vibrant culture and bring it, untouched. Founded in March 2016, Fabriclore is based in Jaipur with a penchant for telling vivid stories through its collaboration with indigenous designers.

Max Fashion

Max Fashion

What: Winter 2017 collection for men, women and children

USP: Inspired by street-style fusion, the collection is an array of design for every style sensibility which is practical yet poised.

For women, the assortment includes elegant shirts and tops paired with fitted trousers and leggings to sparkling dresses to velvet separates in colours varying from copper to military green as well as denim with a hint of shine—all perfect for a 9 to 9 gig. The collection also has soft knits, camo-print bombers and leather jackets. Prints inspired by kalamkari art and traditional crafts adorned with layered kurtas, midis and maxi dresses, shrugs and cover-ups in rich hues of indigo and mustard give an Indian touch.

Classic jeans and jacket updated with distressed details and patches provide style in contrast and versatility for men. Well-crafted joggers and sneakers for outdoors, shirts and trousers in the Scottish inspired tartan and plaid, and in a combination with bandhgala vest are also a part of the assemblage.

With vibrant colours in glittery dresses and ruffled shirts to slogan tees and plaid tunics along with leather jackets and bombers, girls can flaunt their own styles. Whereas the boys can show their attitude with funky patterns, prints and badges, camo-print jackets along with bright prints and patters. Bombers and leather jackets add an extra style quotient.

Price: Rs 349- 2,999

Available: In stores across India and on maxfashion.in

About Max Fashion: The brand belonging to the Landmark Group has pioneered the concept of ‘Latest fashion at great prices’, thereby offering the discerning shopper a vast choice with international fashion and quality. It offers apparel, footwear and accessories that are of the latest fashion trends.

Jaypore

Jaypore

What: Handcrafted zari embellished sneakers for women

USP: Designed by Aparajita Toor, this one-of-a-kind collection will add a quirky and unparalleled fusion touch to any outfit. It has seven trendy and unconventional sneakers in a combination of white, gold, yellow beige and black colours. Each and every piece has been curiously patterned with quirky patches for young women, who are fashion conscious yet fond of their roots. The handcrafted sneakers give them the feeling of empowerment to make fashion statements that are effortless yet chic enough to make heads turn.

Price: Rs 3,900-4,600

Available: On jaypore.com

About Jaypore: The brand is a curated online shop for India’s finest craft based designs across womenswear, menswear, childrenswear, jewellery, home decor and more. Founded in 2012 by Puneet Chawla and Shilpa Sharma, the mission is to bring the world closer together and connect global audiences to India’s most beautiful artisanal products.

W | Festive Drama

W | Festive Drama

What: Festive collection for women

USP: The collection is glamorous and is made up of captivating styles, portraying the effortless sophistication and undeniable allure of a woman who lives by her own rules and creates her own fashion statement. It satisfies one’s senses at all levels - cultural, sartorial and aesthetical.

The assortment presents the Mughal Gown and the Metallic Muse, from an elaborate one piece garment to the perfect tonal coordinates; these looks are the muse for the free festive spirits. From flared silhouettes to flowing fabrics, the collection reveals the charm of gold in its rustic and muted avatars. The colour palette is red, navy, and emerald, co-existing naturally with fluid silhouettes like never before. The designs are minimal yet rich. There are voluptuous styles with embellishing details that flatter a women’s figure before flaring out dramatically.

Price: Rs 1,299- 5,099

Available: At + 250 EBOs, over 1100 MBOs across India and on wforwomen.com

About W: The brand owned by TCNS clothing Co Pvt Ltd is a mirror for the new age Indian women who are rooted at home and take on the world with panache, playing myriad of roles with élan and taking on the challenges in her stride. With a unique design sensibility, the Indian salwar-kameez was transformed into its chic and urban yet comfortable form.

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