Product Focus

Needledust | Summer Wishes

Needledust | Summer Wishes

What: Collection of footwear for women

USP: These modern version of classic juttis has a mix of soft pastel hues in calming colours as well as juttis in pop and quirky colours with detailing in the front and back.

Price: Rs 3,690 onwards

Availability: At Neeledust flagship stores in New Delhi & Chandigarh and online on needledust.com

About the company: With love for the handicraft and passion for revival of the jutti, Shirin Mann Sangha launched Needlust in May 2014, amalgamating the finesse of old royal moulds with innovative design and embroidery patterns. In 6 years Needledust has become a leading jutti brand internationally, enjoying support of a large clientele worldwide.

Postfold | Project Bageecha

Postfold | Project Bageecha

What: Spring summer collection

USP: The collection is based on breezy and comfortable ensembles that reflect the spirit of spring and summer. The womens collection boasts of delicately embroidered pieces in refined silhouettes. The mens collection brings their signature knit shirts in interesting textured fabrics and embroidered motifs on woven shirts.

Price: Rs 1,299 – Rs 2,999

Availability: Online on postfold.com

About the company: Postfold was conceived in November 2015 when co-founders, Ashish Gurnani and Aashray Thatai could not find clothes that could be worn to work and post office. Built on principles of radical transparency, versatility, and subtle sophistication, Postfold showcases a classic yet understated elegance.

Vedika M

Vedika M

What: Loungewear collection for women

USP: Inspired by the stay at home norms, this loungewear range has a line of super comfy silhouettes to spruce up ‘work from home’ wardrobe. Incorporating the brand’s USP, which is hand brush painted abstract prints in vibrant colours, the collection features an array of styles including flowy kaftans and cute pyjama sets.

Price: Rs 3,800 – Rs 9,500

Availability: Online on vedikam.com

About the company: Vedika M epitomises chic and fun prêt couture. Designer Vedika Merh, is a graduate from NAFA, Singapore, where she worked as a fashion stylist and after returning to India she opened her own label. The label retails at Kolkata, Mumbai, Delhi, Pune, Ahmedabad.

Charu & Vasundhara | Saira

Charu & Vasundhara | Saira

What: Summer couture 2021 collection for women

USP: Saira is an ode to a vision of a “modern maharani”, where contemporary silhouettes meet royalty. The embroidery is inspired by the lotus flower, which can blossom even in a pool of mud. The collection is intriguing and paradoxical, as Charu & Vasundhara amalgamate the essence of spring with rich, bold and luxurious elements.

Price: Rs 21,000 - 1,11,000

Availability: Online on charuandvasundhara.com

About the company: Charu and Vasundhara, the mother daughter duo brings their eccentricity with a clear understanding for a quaint sense of style. The label is curated by following various influences and diversities around the globe with an amalgamation of the western couture and artisanal Indian craftsmanship.

Freakins | Tie&dye

Freakins | Tie&dye

What: Collection of denims, dungaree and bags for women

USP: With this collection, Freakins provides a fun and colourful reason to celebrate lowkey holi with friends and loved ones. Inspired by the early 2000s, this quirky yet chic collection is going to be an eye catcher this summer.

Price: Rs 2,399 onwards (denims); Rs 2,499 onwards (dungaree); and Rs 1,299 (bags)

Availability: Online at freakins.com

About the company: Freakins is an exclusive women-wear brand that strongly believes in being bold out there. The brand offer compelling six pieces per size in the designer collection. Since 2017, Freakins has been working hard towards providing every woman with top-notch service.

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