Product Focus

Triumph Garment | Miway

Triumph Garment | Miway

What: Miway spring-summer 2017 collection of women’s western wear comprising tops, bottoms, jumpsuits, playsuits, skirts, pants, dresses, maxis, rompers and much more.

USP: Trendy international styles at affordable price and great quality. This 100% cotton collection is made from cambric and poplins of 100% mercerised cotton yarn sourced from all over India, primarily from auto-loom mills in the South.

Price range: Rs 899-3,000

Available: On, as well as on e-commerce marketplaces such as Amazon, Myntra, Limeroad, Jabong, etc.

About Triumph Garments: Established in 1990, Triumph Garments has been into the business of manufacturing and exporting of garments for more than two decades now. In 2016, the company ventured into online web selling with the launch of its in-house brands like Miway Fashion, Kiss Coast and Plus Wink.

Tales & Stories

Tales & Stories

What: Spring-summer 2017 collection of shirts and t-shirts

USP: The entire assortment is made of 100% cotton. The hangtag has brief detail about the cotton and the fabric used.

Price range: Rs 349-1,099

Available: On Amazon, Flipkart, Snapdeal, Firstcry, Home Shop18, Paytm, Myntra

About Tales & Stories: Established in 1981, Artex Apparels has been exporting its goods to many national and international companies in the Middle East, South East Asia, Europe and Russia. After gaining expertise in manufacturing apparels for over 30 years, Artex ventured into a niche segment and created Tales & Stories, an exclusive denim brand for kids who love style.



What: Spring-summer 2017 collection comprising salwar kameez dupatta, ethnic mix n match kurtas, palazzos, leggings, skirts, unstitched pieces and Biba Girls – the kids’ collection.

USP: Biba has launched ‘Who’s That Girl?’ campaign glorifying this bright and vibrant collection. The campaign celebrates the beauty and confidence of modern woman who strongly believes that dressing in ethnic wear is the most flattering expression of her personal style.

Price range: Rs 799-8,000

Available: At all Biba stores across India along with large format stores like Pantaloons, Shoppers Stop, Lifestyle and Central. Also available on popular e-commerce portals like Myntra, Jabong, Amazon, etc.

About Biba: Biba, in Punjabi means a young, pretty girl or an endearment, normally used for young girls. The business was started by Meena Bindra in 1988. She was joined by her son Siddharth Bindra, MD of the company, in 1997. In 1999, Biba pioneered the shop-in-shop concept and retailed successfully through Shoppers Stop. Biba also pioneered the concept of Bollywood movie merchandising with movies like Na Tum Jano Na Hum, Devdas, Bhootnath, etc. The popular demand from its avid patrons has led the company to introduce Biba Girls, a dedicated range for kids between 2 to 12 years, and fashion brand Rangriti that caters to the value fashion segment.

Queen of Hearts

Queen of Hearts

What: Collection of apparel for women

USP: Showcasing a combination of handloom and weaves, the assortment include sarees, blouses, cropped tops, palazzos and a host of others to choose from. The range comprises premium fabrics with sensational motifs and vibrant organic colours having exquisite designs. The assemblage also features 18-hour saree to wear while at work and katori blouse made of tussar silk with sober shades of orange and pink for comfort.

Price: Rs 3,000 onwards (Katori blouse), Rs 4,000 onwards (Sarees)

Available: Queen of Hearts’ store in Mumbai; and online on and social media

About Queen of Hearts: Queen of Hearts is Deepa Mehta’s (the founder and creative head) labour of love and her take on contemporary sarees and other essentials that are rich in design and aesthetics, appealing to an emerging market of fashionistas that prefer sticking to premium quality fabric. The label employs designs that are refreshing, second to none with an amalgamation of ancient Indian aesthetics and modern styles.



What: Monsoon collection of apparel for women

USP: With monsoon season around, the brand in its latest range includes light lace fabrics like georgette, satin, crepe silk, raw silk, dupion, net and more. The assortment comprises dazzling colours like royal blue, mesmerising green and subtle zari work to add the touch of elegance which lace brings to any garment.

Price: Rs 7,000 to Rs 70,000

Available: Online on

About Intrika: Intrika is a sophisticated and contemporary take on Indian wear, uniquely crafted through lace designed in Europe. Intrika is about creating an original look through a fusion of not just eastern and western aesthetics, but is also a meeting point of skill sets from the past and a chic to modern India.

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