Product Focus

Max Fashion | Lion King

Max Fashion | Lion King

What: Collection of t-shirts for kids and men

USP: Having partnered with Disney to come up with specially designed ‘Lion King’ merchandise, the range is full of cool graphic tees with nostalgic references to the original Disney movie. The assortment offers graphic tees with applique work and flock print techniques in 19 different styles. Both father and son can unleash their inner Simba and Mufasa character in twinning tees.

Price: Rs 329

Available: All Max stores

About Max Fashion: A fashion brand of Landmark Group, Max, has pioneered the concept of ‘Latest fashion at great prices’, thereby offering the discerning shopper a vast choice with international fashion and quality. The brand offers customers a one stop shop for clothing, accessories and footwear needs for the entire family. Globally Max has over 400 stores across 16 countries and in India, Max has more than 200 stores across 80 cities.

Reforce

Reforce

What: Footwear collection for men and women

USP: Keeping in mind the multi-purpose wearability, the range is designed using modern techniques including anti–skid and phylon sole that provide cushion and shock absorption to the feet. It includes sports and casual light weight shoes to suit the carefree look of the youth and others. The trendy designs in the assortment offer comfort and are best suited both for day-to-day, casual and sportswear that provide great fit and quality. The shoes are a combination of soft synthetic and breathable mesh with padded tongue.

Price: Rs 799-1,499 (sports and casual shoes), Rs 199-499 (flip-flops and floaters), Rs 699 onwards (women’s athleisure sneakers)

Available: Online on reforce.com and on leading e-commerce sites

About Reforce: Founded in 2019, Reforce is an Indian active wear brand for men and women by Devender Gupta. The brand has a dedicated footwear section that includes shoes, slip-on sneakers, flip flops, casual sneakers and accessories include backpacks, caps and socks.

Shehla Khan | Cherie

Shehla Khan | Cherie

What: Destination wedding capsule collection for women

USP: With the wedding season knocking the door, the assortment comprises range of cowl-sleeves, delicate ruffles, lace elements, pearls and crystals with detailed necklines, and cuffs in variations of swiss tulle, French lace, georgette, crochet lace, Italian chiffon, and Indian silk.

Price: Rs 40,000- 4,00,000

Available: At Shehla Khan’s store in Mumbai

About Shehla Khan: Mumbai-based fashion designer Shehla Khan is known for her beautifully cut garments, soft supple fabrics, delicate embroideries and feminine aesthetics, combining understated glamour with vintage elegance.

Puma | Space Explorer Pack

Puma | Space Explorer Pack

What: Footwear collection for men and women

USP: With a futuristic design language, metallic and iridescent detailing plus bold branding, the assortment with three different silhouettes takes inspiration from spacesuits and spacecrafts.

With an elevated galactical look due to the material mix of black mesh with iridescent patent and matte black overlays, the classic 90s Puma Cell Alien Space Agency range has the NASA logo printed on the toe overlay and a 3D logo on the tongue, the electroplated, iridescent Cell Unit.

Decked in a white ripstop base with moon-textured silver overlays in Puma White – Puma Silver colourway, the RS 9.8 Space Agency range features a metallic mesh tongue with the NASA logo printed on the midsole.

The Puma Space Explorer Pack assemblage provides matching apparel like hoodies and t-shirts with retro-inspired graphic prints in different colour options and bold NASA vintage logos.

Price:Rs 999 onwards

Available: Puma stores in Mumbai and Delhi and online on puma.com

About Puma: For over 65 years, Puma is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories by Puma Group. Since its inception, the brand offers performance and sport-inspired lifestyle products in categories such as football, running and training, golf, and motorsports. The Puma Group owns the brands Puma, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries.

Zivame | ‘Innovation’ and ‘Stripe N Fun’

Zivame | ‘Innovation’ and ‘Stripe N Fun’

What: Lingerie collection for women

USP: Taking a cue from the evolving needs of a woman, Innovation range offers products to support five stages of woman’s life-puberty, first job, marriage, maternity and menopause. The collection delivers products according to the body, outfits and moods of woman ranging from miracle bra, marshmallow bra, wonder wire bra, shaper bra, high impact sports bra, the true curv, minimiser bra, super support bra and sag lift bra.

Stripe N Fun range is every day basic collection and perfect for vacaywear. The assortment is available in styles such as padded bras for t-shirts, non-padded bras for kurtas/tops, push-up bras for deep neck tops, pretty back bras for backless tops and bralettes for sheer tops. The assortment also comprises matching panties.

Price: Rs 699-2,299 (for Innovation), Rs 399-799 (for Stripe N Fun)

Available: All Zivame stores across India and online on zivame.com

About Zivame: Founded in 2011, Zivame is an intimatewear brand for women and the products are available through brand’s online and offline stores.

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