Product Focus

Forever 21

Forever 21

What: Collection of apparel and accessories for women

USP: With women’s day around, the range comprises collection of sheer overlay dress, V-cutout swing dresses, off-the-shoulder dress and plaid cami dress, as well as accessories to celebrate the occasion.

Price: Rs 269 onwards

Available: All stores of Forever 21 and on forever21.com

About Forever 21: A California-based fast fashion brand that entered the Indian market in 2010, Forever 21 currently has 14 stores in major cities in the country. In July 2016, Aditya Birla Fashion and Retail Limited (ABFRL) acquired the exclusive online and offline rights to Forever 21’s India network.

Monte Carlo

Monte Carlo

What: Collection of denim for men, women and kids

USP: With the spring season coming up, the new range offers clothing items like jeans, shirts, shorts, dungarees, capris, dresses and other core garments made with denim. Each garment showcases classic denim elements like fades, tears, and signature stitching. The range features fresh colours, silhouettes and versatile pieces for individual styling.

Women’s range includes denim dresses with colourful undertones. The shirts and tops come in conjunction with denim capris, skinny jeans as well as shorts. The collection also comes with features like embroidery, patches and paint splatter.

The range for men features rough and tough shirts, jeans and bermudas with vintage designs, patchwork, micro prints and laid-back tears. The kids collection includes distressed fabrics, slip dresses and patchwork designs.

Price: Rs 799-2,999

Available: All Monte Carlo outlets and on montecarlo.com, as well as leading e-commerce portals such as Jabong, Myntra, Snapdeal, Amazon etc.

About Monte Carlo: The brand based in India, is an apparel retailer and manufacturer of woollen and cotton garments for men, women and children. It has cemented a stronghold in the garment industry with its huge range of all-season clothing.

Crocs | LiteRide

Crocs | LiteRide

What: Collection of footwear for men, women and children

USP: Created from ‘equal parts science and magic’, the range with a revolutionary closed-cell material, reinforces Crocs’ dedication to comfort, delivering consumers a delightful mix of support and sink-in softness.

For SS18, the assortment offers variety of product choices designed for women and men that align with the increasing popularity of the athleisure categories. Every pair of shoes within the collection contains Croslite material, a proprietary, moulded footwear technology, delivering extraordinary comfort with each step.

Styles: Clog, Slide, Sandal, Flip, Slip-On, Lace, Pacer and Mule

Price: Rs 2,995 (LiteRide Slide), Rs 4,000 (Men’s LiteRide Lace), and Rs 3,525 (LiteRide Clog)

Availability: Select Crocs stores and on shopcrocs.in

About Crocs: Crocs, Inc is a world leader in innovative casual footwear for women, men and children, combining comfort and style.

Dollar Missy

Dollar Missy

What: Collection of tees for women

USP: The range comprises activewear, leisurewear, loungewear. The assortment includes v-neck, round-neck full and half sleeves tees made of cotton fabric for comfort during summer.

Colours: Black, red, pak green, hot falsa, fawn, mustard, steel grey, mango, white, sea blue, fuchsia, romantic rani, light lemon, parrot green, true blue, skin, and bubble gum

Price: Rs 145-165 (solid colour t-shirts), and Rs 163-295 (front printed t-shirts)

Available: Pan India, across all retail stores and online platforms

About Dollar Industries: Dollar Industries Ltd is amongst the top three hosiery brands in India. The company has four manufacturing units in Kolkata, Tiruppur, Delhi and Ludhiana. The company enjoys a 15 per cent market share in the branded hosiery segment in India and has recently started business in African market with Nigeria to enhance export revenue. The company’s existing export markets are in the Gulf, Middle East and Nepal.

PrettySecrets

PrettySecrets

What: Collection of lingerie for women

USP: The range varies from bright yellows to pretty pinks, different hues of red, green and blue and a lovely array of exciting shades just like Holi colours on this festive season.

Price: Rs 1,299- Rs1,599 (swimwear); Rs 999-Rs 1,599 (nightwear); Rs 499-1,299 (bras); Rs 299-Rs399 (panty)

Available: All PrettySecrets outlets and on prettysecrets.com

About PrettySecrets: Founded by Karan Behal in 2011, PrettySecrets is one of the fastest growing lingerie brands in India. The brand’s portfolio consists of 1,200+ products including lingerie, nightwear, activewear and swimwear. PrettySecrets’ target group is women in 18-35 years group. Presently, PrettySecrets has 15 stores across 7 states of India and the portal is capable of serving 18,000 pin codes across India.

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