What: New Eco-friendly and anti-microbial latex mattress

USP: These latex mattresses are 100 per cent natural and are proven to be extremely durable. Natural latex foam conforms with several aesthetic quality standards. It is also much milder and less abrasive odour and latex is the magic fluid.

Price: Rs 37,000 onwards

Availability: Online on shinysleep.com as well as on e-commerce portals Amazon, Paytm and Flipkart

About Shinysleep: One of the pioneer mattress brands in India, Shinysleep was founded in 2017 with an intense passion for creating a perfect mattress for people of every age group. The company offers different sleeping products such as latex mattress, ortho plus mattress, ortho plus memory foam mattress, orthopedic memory foam mattress, pocket spring mattress and dual comfort. Additionally, it offers various types of pillows and mattress protectors.

What: Flip flops for men and women

USP: A pair to suit every style, the flip flop range is available in pastel shades to darker tones, and from colour pop to neutrals. The Havaianas Top range comes with broad straps and wider foot bed for men, while the Havaianas Slim range is designed with thin straps and a slimmer footbed that is specially designed for women. The range is waterproof, slip resistant and comes with a brilliant colour palette.

Price: Havaianas Slim- Rs 999, Havaianas Top- Rs 849

Availability: Havaianas stores in India and online on havaianas.in

About Havaianas: The iconic flip-flop brand, was launched in Brazil in 1962, inspired by the traditional Japanese sandals Zori. This luxury flip flop brand has successfully established its global presence across markets like Italy, UK, France, Australia and Brazil. Havaianas has recently entered the Indian market through a joint venture partnership with Alpargatas SA and Shoezone Lifestyle LLP. The brand has its presence in Mumbai, Bangalore, Goa, Chennai, Pune, and Cochin among other cities and plans to invest $20 million in the next 5 years to expand its presence in the country. It offers a diverse and stylish portfolio of more than 120 styles and 350 colours that suit any age, gender and occasion and combine style with comfort.

What: Collection of Dresss for women

USP: The collection is the fusion of modernism with traditional attire in various categories and vibrant colours.

Price: Rs 599 - 2,999

Availability: At all EBOs, MBOs and online at Rangriti.com, Amazon, Myntra & Ajio

About Rangriti: Rangriti is a range of women’s Indian wear. A unique fusion of Rang-colour and Riti – fashion, Rangriti brings out a line that is a fine blend of feminine cuts and beautiful shades in sync with the latest fashion trends.

What: Collection for men

USP: The collection focuses on tailoring separates in lightweight or combination fabrics such as linen and cotton, staple stripes and checks in contemporary colours such as red, green and blue.

Price: Rs 10,000 – 1,00,000

Available at: Hackett London, DLF Emporio, New Delhi

About Hackett London: Founded in 1983, Hackett stands today as a quintessentially British brand, constantly seeking to define what it means to be a modern-day gentleman. Headquartered in London, the brand has built a global reputation for product design, store interiors and inherently British style.

What: Collection of dress for women

USP: Being red, the colour of the season, plays a vital in creating a mood or ambiance. The collection includes vibrant shades of deep reds, wine red, cherry reds and whites comprising shirts, off- shoulder dresses, side cut ruffle dresses and short dresses to choose from and lends an opulent look. Samshék is providing free customisations to all their customers on their premium Valentines collection.

Price: Rs 2,500 onwards

Availability: Online at samshek.com

About Samshék: Indias first tech fashion brand that specialises in affordable luxury clothing for women. Samsheks mantra is to offer fashion and quality combined with innovation and sustainability. The brand also offers customised clothing.