Product Focus

Zodiac

Zodiac

What: Summer 2018 collection of apparel for men

USP: Spun from Egyptian Giza 86 cotton with a ‘luxurious silk touch’, the Barboni range of business shirts celebrate the spirit of summer. The Z3 casual shirts assemblage are 100 per cent cotton with eco-friendly ‘Trademark Vintage Wash’. The ZOD! clubwear range comprises digitally printed florals that ensures HD-like impact of the design on the fabric, perfect for summer brunches or sundowners.

Price: Rs 2,999 onwards (Barboni), Rs 2,299 onwards (Z3 casual shirts), Rs 2,499 onwards (ZOD! clubwear)

Available: All outlets of Zodiac

About Zodiac: Zodiac Clothing Co. Ltd. is a vertically integrated, trans-national that controls the entire clothing chain from design, manufacturing, distribution to retail sales. With a manufacturing base in India and sales offices across India, UK, Germany and the US, Zodiac has 3 premium menswear brands, each positioned to address a specific target consumer.

Horra | Murses

Horra | Murses

What: Collection of bags for men

USP: The range is a fusion of elegant designs and craftsmanship with lightweight laptop bags, tote bags—a softened version of briefcase, and duffles or travel bags that are resistant to rough handling in different colours.

Price: Rs 1,500 onwards

Available: On horraluxury.com

About Horra: ‘Horra’ in Spanish means ‘time’. It spells panache, perfection and novelty. Accentuating the timing for every fashion as well as the beauty of every creation into an elite feeling of divine indulgence, the brand by PB Group brings an exclusive range of bags and watches.

AM: PM | Warli

AM: PM | Warli

What: Spring-summer 2018 collection of apparel for women

USP: Titled ‘Warli’, the range is inspired by tribal art, once practiced in the mountainous and coastal regions in and around Maharashtra and Gujarat. The assemblage includes asymmetric tops, tunics and shirts with screen printing and tribal accents such as studs, stones, tassels, rings and multi-colour piping, on chanderi, cotton lawn, cotton poplin, linen and gauze. The assortment has a palette of dark hues such as navy blue, sky black and earth brown, and vibrant hues like sunshine yellow, crimson, olive and mint.

Price: Rs 7,000 onwards

Available: All stores of AM:PM and on ampm.in

About AM:PM: Fashion label by Ankur and Priyanka Modi, AM:PM is focused on wearability, comfort and style using fabrics tailored with pure and woven materials. The brand also uses handicraft with old methods of printing and embroidery stitches.

HRX

HRX

What: Spring-summer 2018 collection of apparel for men and women

USP: The range establishes sports graphic language as a key differentiator for HRX with an emphasis on black, grey, green, red, yellow and various colourful tones. The assortment is made with high-performance yet lightweight fabrics for comfort.

The range features sports graphic tees with messaging such as ‘fetish’, ‘sweat’, that can be paired with slim-fit joggers.

The women’s athleisure line brings in antimicrobial properties, high breathability and quick drying features in lightweight 4-way stretch fabrics. The assortment includes tights, bralets and tanks designed for comfort while practising yoga. The joggers are styled with side tape detailing, heat-sealed zippers in mélanges and monochromes.

Price: Rs 600 onwards

Available: On myntra.com

About HRX: Founded by Hrithik Roshan and Exceed Entertainment, HRX aims to revolutionise the fitness scenario in India, as a value-for-money, high-quality alternative to international brands with its lines of sportswear and fitness accessories. The brand offers a range of products including sports shoes, men’s joggers, t-shirts, backpacks and select womenswear like joggers, sports bras, t-shirts.

U.S. Polo Assn.

U.S. Polo Assn.

What: Spring-summer 2018 collection of apparel for men, women and children

USP: Inspired by the history of polo sports, the assortment epitomises the Classic American style—a go-to choice for many. The range comprises polo shirts, t-shirts and printed round neck tees that can be paired with printed shorts for summer getaway. The assemblage also includes navy slim shirts paired with chinos for formal, smart-casual attire.

Women’s collection includes cotton polo shirts, airy shirt dresses and shrugs with floral designs, stripes and boxy silhouettes.

Kidswear features polo shirts, pony printed tees and dainty dresses.

Price: Rs 699-7,499

Available: All U. S. Polo Assn. stores in India

About U.S. Polo Assn.: U.S. Polo Assn. is the authentic and official brand of the United States Polo Association, the governing body for the sport of polo in the United States since 1890. Today, the products are sold through the brand’s licensing program in over 135 countries at independent retail stores, department stores and U.S. Polo Assn. brand stores. The U.S. Polo Assn. brand captures the authenticity of the sport, while embracing the genuine spirit known throughout the world as Classic American Style.

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