Product Focus



What: Autumn winter collection of apparel for men, women and kids

USP: The range offers versatile clothing suitable for the go-getter across different situations – a casual day, an active day or a day at work. The assortment experiments its designs with trending themes including military, varsity grunge and athletic fashion in lush fabrics, trending colours, designer patterns and prints. The knitwear shirts in the assemblage are creaseless and comfortable for a whole day of work followed by leisure or sport.

Price: Rs 699-5,499

Available: YWC store at Varanasi and 100 store touch point, and also online on Myntra, Jabong, YWC Fashion

About YWC: YWC Fashion, a home-grown lifestyle fashion brand, is the brainchild of cricketer Yuvraj Singh. YWC intends to set new standards of fashion with its core DNA being in the larger social cause to nurture YouWeCan’s philanthropic endeavors.

Stefano Ricci

Stefano Ricci

What: Fall winter 2017-18 collection for men

USP: The menswear assortment includes leather jackets, jeans, sneakers with sober and classic colours. The formalwear range comprises trousers, two button jackets and the gilet made with same fabric. The overcoat for winterwear collection is available in blue, grey, maroon and ruby colours along with mocknecks and zip cardigans.

Price: On request

Available: All Stefano Ricci stores

About Stefano Ricci: Stefano Ricci SpA, an international luxury fashion and lifestyle company, was founded by the Florentine designer Stefano Ricci in 1972. Today, the brand is run by Stefano Ricci and his two sons, Niccolò and Filippo with 22 boutiques internationally including Beijing, Beverly Hills, Milan, Monte-Carlo, Moscow, New York, Paris, Seoul, Shanghai, Singapore and Doha.



What: Autumn winter ’17 collection of apparel for men

USP: The assortment offers brand’s signature Italian appeal that includes wide range of suits, jackets, bandgalas, shirts, trousers and accessories; classified suitably as boardroom, club and smart leisure. The boardroom collection is the crux of formal clothing that includes premium fabrics sourced from Italy and other international markets. Cutting the monotony of jackets, the club collection features shawl collar, mandarin and collar notch lapel with satin. Smart leisure collection is for a relaxed mood featuring ceremonial bandgala collection.

Price: Rs 1,999-10,999 (boardroom), Rs 1,999-9,999 (club), Rs 2,999- 8,999 (leisure)

Availability: All Giovani outlets across the country

About Giovani: Launched in the year 2000, Giovani was acquired by Future Lifestyle Fashions in 2014. Giovani is a quintessential suits and jackets brand for men. The brand also offers unique collection for the women with refined Italian cuts and outstanding workmanship at an affordable price in India. It has its presence in over 100 retail touch points spread across both exclusive brand stores and shop-in-shop.



What: Collection of full figure bridal sleepwear

USP: The assortment caters to sizes L to 8XL – first of its kind in India. The range includes a variety of sensual yet elegant colours.

Price: Rs 1,150 onwards

Available: Online on

About Xxllent: Xxllent is an online website launched in 2017, mainly dedicated to plus size clothing for men and women.

Bata | Power Drift Albus shoes

Bata | Power Drift Albus shoes

What: Footwear for men and women

USP: Inspired by the egg carton foam design and mid cut sock-fit, these sport style shoes are made with the materials in the upper like – stretch jersey, elastic, synthetic suede and embossed PU. Keeping style factor and technology on the same pace, these shoes are designed with 3D abrasion resistant ethylene-vinyl acetate (EVA) midsole for maximum cushioning, durability and unmatched performance. The cage-like construction of these shoes overlays to map the foot with monotone colours offers security and snug fit for running purposes.

Price: Rs 2,499

Available: Select Bata stores

About Bata: Bata India is the largest footwear retailer in India, offering footwear, accessories and bags across brands like Bata, Hush Puppies, Naturalizer, Power, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit and Bubblegummers to name a few. It retails in over 1,265 Bata stores, on and in thousands of multi-brand footwear dealer stores pan-India.

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