Product Focus

Obeetee | Proud to be Indian

Obeetee | Proud to be Indian

What: Handcrafted collection of rugs

USP: The collection fuses timeless traditional techniques with a bold, contemporary and chic colour palette and edgy artistry. It touches upon India’s fascinating elements like the borders of vintage saris from Kanchipuram, block prints from Sanganer and the timeless tie and dye bandhani from Kutch. The modern, low yet distinctive designs are influenced by the geometry of double ikat telia rumals, the art of calligraphy and the ornate lettering techniques. Other vintage elements like old handwritten letters, faded ink and calligraphic strokes have also been used in this range.

The beauty of the assortment lies in the technical virtuosity of hand-knotted rugs, where millions of threads are individually knotted together with a knot density of about 200 knots per square inch, using different yarns including finest silk to create a complex surface of matt and sheen. The assemblage is aimed at bringing the loom to the modern Indian context.

Price: On request

Available: Carpet Cellar store in New Delhi, Jagdish Store and Taj Khazana stores across India

About Obeetee: It is one of the largest handmade rug makers in India and one of the oldest handwoven rug companies in the world. Obeetee’s outstanding quality and reputation have earned the interest of many famous and notable people.

By Adab | Bunny Bath

By Adab | Bunny Bath

What: Collection of ultra luxurious bath linens

USP: Constructed with 100 per cent virgin cotton with ‘Perfect Zero Twist Technology’ introduced first time in India, the collection is soft as bunny and offers luxurious comfortable towel for a perfect and healthy bath. It comprises medium and large sized bath towels, bath robes, face towels and hand towels.

Available in exotic shades, the range is ultra absorbent, eco-friendly, anti-allergic and anti-bacterial. It is light in weight and soft texture results in an utmost natural feeling.

Price: On request

Available: At By Adab store in New Delhi and on byadab.com

About By Adab: The brand is a renowned name in India in the field of home furnishings. It is known for its ethical way of doing business. The brand stands against harming birds for their feathers and has introduced a novel approach of creating artificial feathers which are medically approved for use.

Bani Khurana | Dainty Romance

Bani Khurana | Dainty Romance

What: Fall-winter designer collection for women

USP: Offering a unique, elegant, sophisticated and versatile fusion, boasting customised designs, the collection is based on delicate romance in a woman’s life. Inspired by the feminine style of 80’s and 90’s, the silhouettes which speak a language of romantic vision in the dainty world, have been modernised to keep in sync with the latest trends. It flows into beautiful embroidered lehengas with off-shoulder blouse and sheer jackets, printed long tunics, printed long skirts with semi-embroidered crop top, dhoti sari and cape.

In a sparse floral print, the range is flattering fit and has a flare style in tones of pink, royal blue, turquoise, white, gold and grey, accentuated by floral embroidery in appliqué and zardozi. Innovative silhouettes, flowing fabrics and understated embroidery makes each piece refreshingly unique, creating a picture perfect style statement.

Price: Rs 15,000 onwards

Available: At Bani Khurana store, New Delhi

About Bani Khurana: The Delhi based designer’s approach to perfectionism through edgy yet delicate designs can be clearly seen in her eponymous label, launched in 2013. Aiming to deliver well fitted products of admirable aesthetic beauty, her inspiration comes from a woman who is in love with her herself.

Giovani | Club

Giovani | Club

What: Collection of premium suits, jackets and tuxedos for men

USP: Offering sharp precision of Italian cuts and craftsmanship, the collection is all about slick tailoring and strong suiting in a smart colour palette. Cutting the monotonous fare, the range features stylish details like shawl collar, mandarin collar and collar notch lapel with satin. The silhouette is bold and gives the wearer a sense of pride with a glamorous appeal.

Just perfect for the stylish urban men, the assortment has an irresistible style of a gentleman and an edgy vibe. It also introduces contemporary style of indo-western bandhgala blazer and bandhgala waistcoat which is versatile and has a unique tailored fit that enhances the appearance of the wearer and fits seamlessly for any occasion.

Price: Rs 1,999-10,999

Available: Central malls and Giovani outlets across India

About Giovani: Launched in the year 2000, it is a quintessential suits and jackets brand that refuses to be jacketed. It is meant for the man who straddles many roles and celebrates each of them with ease.

Tommy Hilfiger

Tommy Hilfiger

What: Winter collection of apparel and sneakers for men and women

USP: The glamorous collection is urban and edgy with a millennial attitude where individuality and personality is important. It embodies a rebellious attitude with contrasting silhouettes, oversized proportions and athletic influences coupled with submissive classics and freshly twisted tradition.

The range offers wool plaid sweaters, wrap cardigans, hooded dresses, vintage velvet long trench coats, silk slip dresses, rock-and-roll style with fur ear muffs, high knee boots, pom-pom beanies and suede sneakers.

Price: Rs 2,999-11,999

Available: At all Tommy Hilfiger stores across India

About Tommy Hilfiger: It is one of the worlds leading designer lifestyle brands and is internationally recognised for celebrating the essence of classic American cool style. Founded in 1985, Tommy Hilfiger delivers premium styling, quality and value to consumers worldwide.

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