Obeetee | Proud to be Indian
What: Handcrafted collection of rugs
USP: The collection fuses timeless traditional techniques with a bold, contemporary and chic colour palette and edgy artistry. It touches upon India’s fascinating elements like the borders of vintage saris from Kanchipuram, block prints from Sanganer and the timeless tie and dye bandhani from Kutch. The modern, low yet distinctive designs are influenced by the geometry of double ikat telia rumals, the art of calligraphy and the ornate lettering techniques. Other vintage elements like old handwritten letters, faded ink and calligraphic strokes have also been used in this range.
The beauty of the assortment lies in the technical virtuosity of hand-knotted rugs, where millions of threads are individually knotted together with a knot density of about 200 knots per square inch, using different yarns including finest silk to create a complex surface of matt and sheen. The assemblage is aimed at bringing the loom to the modern Indian context.
Price: On request
Available: Carpet Cellar store in New Delhi, Jagdish Store and Taj Khazana stores across India
About Obeetee: It is one of the largest handmade rug makers in India and one of the oldest handwoven rug companies in the world. Obeetee’s outstanding quality and reputation have earned the interest of many famous and notable people.