Product Focus

Amazon Fashion | Under Armour

Amazon Fashion | Under Armour

What: Apparel, footwear and equipment including running and training gear

USP: Signature Under Armour products that are available through the Amazon Fashion platform include premium apparel technology, such as Threadborne and Charged Cotton, designed to keep athletes cooler, dryer and lighter throughout the course of a game, practice or workout. Premium footwear innovations include UA SpeedForm for precision fit, Charged Cushioning for responsiveness, durability, optimal cushioning and energy return, and Micro G for increased protection and stabilisation.

Price range: Rs 1,299-3,999 (apparel), Rs 4,499-12,999 (footwear), Rs 499-4,999 (accessories)

Available: Amazon.in

About Amazon.in: Operated by Amazon Seller Services Private Ltd, the Amazon.in marketplace is an affiliate of Amazon.com, Inc. Amazon.in seeks to build the most customer-centric online destination for customers to find and discover virtually anything they want to buy, and provide sellers with a world-class e-commerce platform.

About Under Armour: As the originator of performance footwear, apparel and equipment, Under Armour revolutionised how athletes across the world dress. Designed to help athletes perform better, the brand’s innovative products are sold worldwide to athletes at all levels.

Jabong | Mango, Next, Dorothy Perkins, Only, Splash, Aldo, Steve Madden, Accessorize

Jabong | Mango, Next, Dorothy Perkins, Only, Splash, Aldo, Steve Madden, Accessorize

What: Apparel, shoes and accessories from various brands with metal shine (Metallics)

USP: Metallics strike a shining cord with spring/summer 2017. The 80s trend makes a celebrated comeback in the form of slinky party essentials alongside a foray into the casual wear territory. Think beyond just party dresses; tops, pleated skirts and accessories in metallic hues. A perfect desk-to-disco solution for the new season.

Price range: Rs 950 onwards (apparel), Rs 499 onwards (footwear), Rs 999 onwards (accessories)

Available: Jabong.com

About Jabong: Jabong is a major fashion multi-brand e-store that offers a wide selection of over 350,000 products across footwear, apparel, jewellery and accessories categories. With more than 1,500 international high-street brands, sports labels, Indian ethnic and designer labels from over a thousand sellers, Jabong brings to its customers the latest trends from across the globe.

SS Homme | SSentric 2017

SS Homme | SSentric 2017

What: Collection of apparel for men

USP: The assortment takes inspiration from the concept of displacement, a technique that distorts geometry and sculpts it into various shapes. The complete process is evinced through artistic prints and placement techniques with fabrics like blended jute, cotton and silk for comfort and smart cuts for dynamic silhouettes. The range comprises colour spectrum that varies from understated monochromes, azure, smoky blues to pop shades of mustard and burgundy that is displayed with ingenious designs on signature pieces like bandhgalas, bandis, suits, blazers, kurtas and shirts.

Price: Rs 12,000-50,000

Available: SS Homme stores in Mumbai, Pune and on social networking sites

About SS Homme: SS Homme is a luxury concept studio offering bespoke and ready to wear options along with innovative accessories exclusively for men. Formal wear is customised to suit each clients preference and personality with emphasis given on crisp design, fabric and fine tailoring. Crafted from the finest suiting fabrics such as Italian, English worsted wool, pure blends of cashmere, silk and mohair, each garment is finished with corozo or horn buttons and quirky bemberg lining.

Cover Story | Summertime Stories

Cover Story | Summertime Stories

What: Spring-Summer ’17 collection of apparel, accessories and shoes for women

USP: Inspired by the story of two BFFs, who are bold, adventurous and ready to rock the world, the assortment draws inspiration from nine unique storylines. Each story in the range speaks about the journey to discover and explore one’s fashion identity, and is designed with a catwalk trend, form, fabric and fit in mind.

Price: Rs 790 onwards

Available: All Cover Story stores in Mumbai and Delhi

About Cover Story: Cover Story by Future Style Lab, a subsidiary of the Future Group, is a London based fashion retailer of women’s clothing and accessories. The brand provides fashion while innovatively integrating global designs in an Indian context. The brand has created its own language of style, with stylish pieces and sharp details.

Scullers | Cuban Chinos

Scullers | Cuban Chinos

What: Spring Summer 2017 collection of Cuban chinos for men

USP: Inspired by the iconic sights and sounds of Cuba, the assortment showcases styles and designs that are stimulated by the colourful architecture, vintage cars and vibrant tropical lifestyle of the Cuban seaside.

Price: Rs 999

Available: All stores of Scullers, Central Malls and online on leading e-commerce channels

About Scullers: Scullers is one of the flagships brand from the house of Future Lifestyle Fashions Ltd (FLFL), offering premium smart casual wear for men, women and kids. Inspired by the sport of Sculling, Scullers is for those who celebrate life, and believe in enjoying the good life to the fullest. The brand is best known for the legendary chinos, the premium cotton trousers crafted with fine detailing.

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