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Product Focus

John Players | Jungle Diaries

John Players | Jungle Diaries

What: Autumn-winter ’18 collection of apparel for men

USP: Focusing on rebuilding man’s connect with nature, the range is meant for today’s young, confident and urban guy, with playful detailing, youthful patterns in jungle inspired motifs and refined aesthetics.

The casual smart collection features a range of utility pants, chinos, denims, shirts and t-shirts for all occasions. The assortment emphasises on shirts, polos and t-shirts with fabric textures such as twills, dobbies, and slubs to render stylish finish to apparels. Design, print and stitch detailing like functional pockets, interior foliage, turn up sleeves and chinos, shadow checks, inner collar bands, tapes and tabs have been used for styling to compliment today’s youth’s sensibility.

Innovative anti-microbial finish is applied to the garments to neutralize odour causing bacteria keeping the garments fresh during long days.

Price: Rs 999 onwards

Available: All John Players stores across the country

About John Players: Established in 2002, John Players is a youth fashion apparel brand from ITC Limited. The brand has committed to be No.1 among the fashion brands for today’s youth by leveraging ITCs proven competencies in understanding consumer insights, brand building and design.

Ombré Lane

Ombré Lane

What: Fall winter collection of apparel for women

USP: The assortment is made keeping in mind the body shape of women. The modern and fashion forward range includes dresses, blouses, pencil skirts, etc for working women in India.

Price: Rs 1,345-3,045

Available: Ombré Lane store and online on Amazone, Myntra, Flipkart and Jabong.

About Ombré Lane: Ombré Lane, a formal wear clothing line founded by Shweta Sharma and Prachi Sharma, is all about chic, affordable and high-quality workwear—something that every working woman in India would want in the closet. The brand is known for its premium quality fabrics that women can carry from boardroom meetings to social engagements.

Obeetee | Rekhta

Obeetee | Rekhta

What: Collection of carpets

USP: The allure of ‘Rekhta’ lies in the authentic Turkish knotting technique adapted by the skilled Indian craftsman. The carpets are all hand-knotted using different vegetable dyed wool and finest silk fetched from bespoke sources. The assortment portrays folklores of fibres, myriad colours, textures and inspiration synthesised with an intricacy that illustrates the skills of an ancient craft combined with the modern minimalism. The floral and geometrical elements blend to form soothing yet imperious patterns.

Price: On request

Available: At Taj Khazana in New Delhi

About Obeetee: Obeetee is one of the largest handmade rug makers in India and one of the oldest handwoven rug companies in the world. Founded as Oakley Bowden & Taylor in 1920, Obeetee has grown to 650 permanent employees and works with 15,000 independent artisans who are engaged in weaving and processing rugs in India.

Aurelia

Aurelia

What: Daughter’s Day collection of apparel for women

USP: With Daughter’s Day around the corner, the range comprises Indian ethnic wear with perfect mix of ongoing trend, traditions and culture.

Price: On request

Available: All stores of Aurelia and on shopforaurelia.com

About Aurelia: Aurelia is an Indian clothing brand by TCNS Clothing Co. Limited—one of India’s leading apparel company, since 2008. The brand caters to the Indian woman, who seeks a branded experience with consistent good quality product. The brand has successfully expanded its retail footprints in the country with over 150+ standalone stores across 60+ cities. Aurelia also opened its flagship outlet in Sri Lanka and is working towards making its presence in many more countries.

PostFold

PostFold

What: Fall-winter 2018 collection of apparel for men and women

USP: Woven into silhouettes and quality fabrics like Supima, the ready-to-wear range is lighter and sophisticated. Incorporating contrasting colours, the assortment brings timeless styles and attires that embody fall season. Women’s assemblage comprises wraps and tie-up shirts with details like flutter sleeves along with coatdresses and waterfall cardigans for winter wardrobe. Menswear includes an array of shirts and polos with right amount of design upgrade and classic turtleneck with double-breasted blazers for vintage air.

Price: Rs 999-3,599

Available: Online on postfold.com

About PostFold: Founded in November 2015, PostFold is a contemporary clothing brand. Through tailored design techniques crafted in luxury quality fabric, the brand unfolds across a selection of easy essentials including shirts, blouses, polo’s, knit tops and shrugs for both sexes.

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