Product Focus

Sunil Mehra | City of Colors

Sunil Mehra | City of Colors

What: Collection of apparel for men

USP: Reflecting the fluid, dynamic state of era that we are currently heading towards, the range comprises trace of colours inspired from nature and the city. The assortment is dominant by red, green, blue, black and pink colour that aims to add life to winter season in addition to keeping its patrons warm.

Price: On request

Available: Sunil Mehra stores in New Delhi and Gurgaon

About Sunil Mehra: After starting his career in 1990, designer Sunil Mehra has gained unprecedented reputation for creating men’s garments. He is the only Indian menswear fashion designer who introduced a unique luxury clothing range inspired by the touch of spiritualism. His designer sensibilities vary between styles inspired by Krishna and donning functionality.

Adarsh Gill

Adarsh Gill

What: Fall-winter 2018 collection of party wear for women

USP: The range includes black and royal blue coloured outfits that boasts of best-in-class fabric, hues, cut, stitch, embellishments and the attention to detail, perfect for the partywear.

Price: Rs 40,000 onwards

Available: Adarsh Gill stores in New Delhi and Mumbai and on Adarshgill.com

About Adarsh Gill: Representing the free spirit of an artist, Adarsh Gill is known for her perfect cuts and breathing fabrics. With an ideology and aesthetic that cannot be confined by norms of society, her creations are adorned by personalities from all over the world.

Max Fashion

Max Fashion

What: SS’18 collection of apparel for women

USP: The assortment ranges from floral print dress to plaid shirts or tees. The assemblage also comprises graphic tees, jumpers, chinos with printed jackets and accessories to dress up for the music festival.

Price: Rs 1,349 – 5,999

Available: All Max Fashion outlets and on Indianterrain.com

About Max Fashion: The brand belonging to the Landmark Group has pioneered the concept of ‘Latest fashion at great prices’, thereby offering the discerning shopper a vast choice with international fashion and quality. It offers apparel, footwear and accessories that are of the latest fashion trends.

Biba

Biba

What: Basant Panchami collection of apparel for women

USP: The assortment comprises SKD (Salwar Kameez Dupatta), ethnic mix n match kurtas, palazzos, leggings, skirts, shararas, unstitched pieces and Biba Girls kids collection. Keeping with the festive spirit, the assemblage includes subdued embroidery, chikankari and gota pati work along with traditional weaves.

Price: Rs 1,499 onwards

Available: All Biba outlets across India

About Biba: Biba, a synonym for pretty women in Punjabi, was started by Meena Bindra in Bombay in 1988. Popular demand led the company to introduce Biba Girls, a dedicated range for kids between 2 to 12 years. With an aim to tap the burgeoning premium indutva or ethnic and bridal wear segments, Biba joined hands with designers Manish Arora, Anju Modi and Rohit Bal. Biba products are available through 234 stores in 103 cities, apart from presence in retail chains like Shoppers Stop, Lifestyle, Pantaloons and Central.

AKS

AKS

What: Wedding wear collection for women

USP: The assortment offers theme-based attires for all events and customs of modern Indian weddings; from pre-wedding cocktail parties to functions like Haldi and Sangeet. The range includes yellow dress in the combination of cotton and mulmul fabrics with gotta work, Indo-western crop-top and lehenga with block printed dupatta for the Mehendi night. The assemblage also includes flowy block printed lehenga and dupatta for the sangeet party and a Benaresi lehenga with a nice collared shirt for the post-wedding party.

Price: Price on request

Availability: Online on Myntra, Jabong

About AKS: AKS is the leading name in the world of thematic women’s couture. Its range of wedding collection is conceived and created by designer Nidhi Yadav, a disciple of a well-known fashionistas in Italy.

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