Product Focus

Satva Living

Satva Living

What: Chic comfort wear for women

USP: The collection showcases vibrant fall colours, trendy patterns with cosy and sustainable fabric. It introduces vivid graphic prints, with shades of blue, burgundy and mustard creating fall stories this season. Satva’s signature styled bralettes to tanks, cosy jackets to free-form tees, and close-fitting Capri’s to leggings are a part of this assemblage as well. Bringing the warm yet feminine colours this season, it does not only limit to visiting a fitness/yoga studio, but is ideal for extended choices to leisure activities.

Price: Rs 999-3,699

Availability: SportsXS stores in Mumbai, Bangalore, Pune, and Chennai, and online on Jabong, Myntra, Nykaa, Organic Shop as well as in.satvalining.com

About Satva Living: Started in 2012 by Puja Barar in New York to promote a holistic lifestyle and a harmonious balance between people, planet and production, Satva Living represents the lifestyle that lets women embrace the truth of their inner selves. Founded on a belief that ‘organic means quality’, it is one of the few comfort wear brands that focus on crafting trends out of natural fibres for vibrant women who take-up life’s adventures.

Fabindia | Rajwada

Fabindia | Rajwada

What: Festive collection of Indian and fusion wear for men, women and kids

USP: The collection marks the shift from the summer feel of indigo and chikankari to the season of festivals. It weaves rich colours, luxurious silks, and embellished fabrics together, to create the festive fervour, royal grandeur and celebratory mood.

Ornate and elaborate craft techniques such as benarasi, zardozi and intricate weaving techniques become the basis of the assortment which infuses hints of gold to create a luxuriant festive look.The styles are made with details of ingota patti, zari, brocade, sequin and mirror work, gold khari block prints and embroidery on vibrant colours.

Offering choices for everyone in the family, the collection has distinctive styles on offer for men and kids. For men, a range of kurtas and jackets with brocade weaves delicate placket details while for kids lehenga choli sets, jackets, kurtas in bright colours are available.

Price: Rs 1490 onwards

Availability: Fabindia stores across India and on fabindia.com

About Fabindia: With 253 stores across 96 cities in India and 11 international stores, Fabindia Overseas Private Limited is India’s largest retail platform produced by artisans living largely in rural areas. Their endeavour is to blend indigenous craft techniques with contemporary designs in order to present artistic and affordable handcrafted products to the consumers using natural materials and fibres.

Good Earth | Sustain

Good Earth | Sustain

What: Festive collection of ethnic and formal wear for women

USP: Celebrating indigenous fabrics in elegant silhouettes, this collection aims at reviving and sustaining India’s timeless craft traditions and legacy of luxury design. The range flaunts versatility and effortlessly translating looks across times of the day and occasions. Chintz floral from the Coromandel Coast, Karen, Aidah, Aafiya, Mithali, Shazia, Kaavi and Laila showcase diverse facets of the collection. The collection features intricate zardozi, cutdana, and dori embroidery on different silhouettes. Crafted in hues ranging from charcoal black to a reflective sea blue in rich fabrics like satin, Chanderi, Mashru, velvet and mulberry silk, the range evokes the regal style of Mughal Empress Nur Jahan, also known as Mehr-un-Nissa.

Price: Rs 12,000 onward

Availability: Good Earth shops and on goodearth.in

About Good Earth: Established in 1996 with its first boutique at Kemps Corner, Mumbai, Good Earth celebrates the heritage of the Indian subcontinent and of surrounding areas across Asia. As India’s leading design house, Good Earth tells a story through surface design and sustains the craft traditions of Indian culture based on nature, craft, culture, romance and wanderlust. The brand is a bridge from past to present, east to west and essence to form.

Numero Uno | N1 Active

Numero Uno | N1 Active

What: Athleisure collection of apparel for men and women

USP: The range is prepared with specialised performance fabric like thermolite, breathable and dry fit knits with no or low lustre sheen, insulated fleece fabrics with high stretch and good recovery. The functional details such as reflector prints as safety alerts, thumb inserts to keep the hands warm and hoodies to keep head and neck snug are the highlights of the assemblage. The assortment also comprises inclusions such as ear plug concealing eyelets, utility trims for flexibility and adjustment along with raglan sleeves for free movement.

Price: Rs 849 onwards (for t-shirts), Rs 1,899 onwards (for sweatshirts and jackets), Rs 1,799 onwards (for jeggings)

Availability: All Numero Uno stores

About Numero Uno: One of India’s first indigenously manufactured denim labels, Numero Uno, was incorporated in 1987 by Hi Fashion Clothing Co., the flagship brand of Numero Uno Clothing Ltd. Over the years, Numero Uno jeanswear has transformed into a dynamic and perceptive label for the youth. Today, it has the privilege of being one of the few power brands that fuses international trends, innovative fabrics, washes, treatments and accessible pricing.

Not So Serious by Pallavi Mohan

Not So Serious by Pallavi Mohan

What: Festive Couture’17 collection of apparel for women

USP: The range comprises subtle tone with soft pastel shades, flattering silhouettes with billowing skirts. The merging of modern artistry in traditional couture brings out excellent craftsmanship throughout the collection, with plush fabric of the outfits that include velvets, jacquard from Korea, silk, and handloom. Yards of shimmer handwoven into natural fabrics commemorate the amalgamation of the modern with the quaint.

Price: Rs 15,000 onwards

Availability: Not So Serious by Pallavi Mohan store in New Delhi

About Not So Serious by Pallavi Mohan: Designer Pallavi Mohan launched Not So Serious in 2007 that endeavours to amalgamate Western sensibilities with Indian ethos. The brands retail footprints in India are leading boutiques such as Carma, Ensemble, Aza, Ogaan, Fuel, Mogra & Kimaya. The label is also stocked by boutiques abroad in France, Greece, Italy, Spain, Japan, Singapore, UK and the Middle Eastern Countries.

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