Product Focus

Pooja Singhal | Parwaaz

Pooja Singhal | Parwaaz

What: Spring/summer collection for women

USP: “Parwaaz”, which means the first flight of a bird, is inspired by the strength and endurance of a woman. The collection embodies attributes as power, freedom, beauty, and confidence. Each ensemble represents a delicate interpretation of the kantha embroidery from West Bengal with sequined embroidery inspired by nature.

Price: Rs 17,000 onwards

Availability: At Amoha store and online on amohaonline.com

About the company: Founded in 2017, Amoha is the brainchild of Pooja Singhal that showcases the exquisite culture-rich and contemporary designer labels from across the country under one roof.

Little Luxury | Jaipur Royalty

Little Luxury | Jaipur Royalty

What: Spring summer collection for kids

USP: The collection is a blend of traditional festive silhouettes curated in soothing gemstone pastels, embroidered with lively, childlike motifs.

Price: Rs 9,000 onwards

Availability: Online on thelittleluxurystore.in

About the company: Little Luxury believes in empowering children of the upcoming generation and giving them the comfort and elegance to emanate confidence. Behind the brand is the ingenious creative team of its founder, Ruchi Marodia who is a NIFT graduate and a mother of twins.

Kaaisha | Mehfil

Kaaisha | Mehfil

What: Spring/summer 2021 collection of lehengas, ready to wear and occasion wear for women

USP: The Mehfil collection is inspired from the intimate celebration and precious moments that one shares with their nearest and dearest. Originating from intimate gatherings for poetry recitations, the word ‘Mehfil’ is about closeness, warmth and like-mindedness.

Price: Rs 1,50,000-3,50,000 (lehengas) and Rs 20,000 onwards (ready to wear)

Availability: Online on Instagram page kaaishabyshalini

About the company: Kaaisha is a handcrafted womens occasionwear brand that was conceptualised by Shalini Gupta in 2012. Kaaisha specialises in exquisite pieces like bridal lehengas, ready to wear and occasionwear trousseau, saris, shararas and anarkalis.

Adidas Originals | Stan Smith

Adidas Originals | Stan Smith

What: Collection of sneakers

USP: The collection features exclusive and sustainable takes on Stan Smith silhouette inspired by a number of Disney, Pixar, Star Wars, and Marvel’s iconic characters including: Hulk, Rex and Toy Story, Yoda, Tinker Bell, Wall-E, Kermit the Frog and Mike. Each pair features unique details and references to the characters, such as graphic outsoles, embossed details, bold graphics, playful prints, and additional lace options. All pairs are composed of Primegreen uppers and sat atop recycled rubber outsoles.

Price: Rs 8,999

Availability: At selected Adidas originals stores and online at shop.adidas.co.in

About the company: Adidas Originals is a line of casual sports clothing, the heritage line of German sportswear brand Adidas specialising in shoes, shirts, coats, bags, sunglasses and other accessories.

 Koovs x Blue Saint Partners | One/Zero by Koovs

Koovs x Blue Saint Partners | One/Zero by Koovs

What: Collection of performance wear for men and women

USP: Each piece in the collection is ideal for both training and everyday dressing. The bright colour palette coupled with a mix of interesting camo, floral and abstract prints add an element of style. The women’s range includes a mix of stylish performance wear pieces like monochromatic and oversized crew-neck t-shirts, stretch and cropped leggings, to vests, fitted zipper jackets, while men’s range offers fashionable and training-ready pieces like windproof tracksuits, reflective logo tees and vests, and essential sports shorts.

Price: Rs 899 – Rs 2,599

Available: Online on koovs.com

About Koovs: Koovs is the one-stop online fashion destination for all fashion needs. Inspired by the international runways and the global street scene the Indian e-tailer offers wearable fashion at pocket-friendly prices, right to your doorstep.

About Blue Saint Partners: Blue Saint and its associates are leaders in sustainable fashion for men and women including athleisure and are successful suppliers to many leading western fashion brands including Asos, Topshop and Urban Outfitters, and also in the Middle East with leading brands such as Noon and Namashi.

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