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Product Focus

Vero Moda | Ease

What: Collection of loungewear & sleepwear for women

USP: Recognising the importance of rest, recovery and comfort in today’s hustle and bustle, along with demand for work from home on rise, Vero Moda’s ‘Ease’ range aims to provide seamless transition from home to outside wear, without compromising on style or comfort.

Price: Rs 699 – 2,799

Availability: Online on veromoda.in, Captive, Myntra, Nykaa and Ajio

About the company: Vero Moda was launched in 1987 to accomplish a need for good quality, on-trend clothing at affordable prices and today it is one of Europe’s largest clothing brands for young women. The brainchild of Troels Holch Povlsen, Vero Moda was one of the first brands to launch within the Bestseller family.

Anita Dongre | Bridal Couture 2021

What: Bridal collection of blouses, dupattas, saris and lehengas

USP: Anita Dongre presents bridal collection for modern Indian women who are self-made, intelligent and live life with joy, abandon, courage and kindness. The costumes are light as air, have pockets and can be worn again and again.

Price: On request

Availability: At Anita Dongre flagship stores and online on anitadongre.com

About the company: One of India’s leading fashion designers, Anita Dongre is well known for indigenous craft tradition, coupled with a modern aesthetics. An ethical vegan, environmentalist and revivalist of local craft, Dongre advocates compassionate living, which is why her designs do not use any fur or leather.

Antaran | Gamosa

What: Collection of traditional designed stoles

USP: Gamosa, a combination of two Assamese words ‘Ga’ means body and ‘Mosa’ means to wipe which is analogous to a towel, this collection celebrates the essence of Assam. The designs are fluid and allegorical of the different tribes and ethnic groups. The arresting and exciting red-white combination represents purity and prosperity.

Price: Rs 600 (tiyani gamosa) and Rs 1,200 (phulam gamosa)

Availability: Online on antaranartisanconnect.in

About the company: Antaran is a key intervention of the Tata Trusts’ craft-based livelihood programme, initiated to bring seminal changes in the development of the crafts sector. This comprehensive programme aims to rejuvenate ailing handloom clusters through an end-to-end programme.

Hackett London

What: Autumn/Winter 2021 collection for men

USP: The crisp tailoring in this collection offers made-to-measure shirts, bespoke pieces, and timeless classics in a contemporary British design.

Price: Rs 9,450 - 47,100

Availability: Online at thecollective.in

About the company: Founded in 1983, Hackett stands today as a quintessentially British brand, constantly seeking to define what it means to be a modern-day gentleman. Headquartered in London, the brand has built a global reputation for product design, store interiors and inherently British style.

Pankaj & Nidhi | Afterglow

What: Couture collection for women

USP: The collection is inspired by the afterglow of a sunset, lingering on the horizon symbolising a new dawn with a longing for a bright future and with stellar craftsmanship, to create pieces that are timeless and radiating an effervescent beauty. The Afterglow range has exceptional techniques such as origami folding, handcrafted appliques and latticework in new age materials with iridescent sheen. Adopting a path toward sustainability, many of the embroidery materials are themselves fashioned in-house out of excess generated in the process of creation.

Price: On request

Availability: At Pankaj & Nidhi stores and online on pankajandnidhi.com

About the company: Pankaj & Nidhi are a designer duo who launched their label in 2006. Celebrated for their "fresh & crisp sensibility", this powerhouse couple pushes the envelope when it comes to creativity and innovation.

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