Product Focus

Max Fashion

Max Fashion

What: Summer holiday collection of apparel for men, women and kids

USP: With summer around, the range comprises folksy, floral embroideries; off-shoulder tops with cascading sleeves; resort prints and beachside motifs. The assemblage is crafted in a summer-friendly palette of coral, butter yellow, pepper green and poppy red with accents of fuchsia and blush.

Womens collection brings summer-friendly, ruffled silhouettes in bold colours and bright tropical prints; or the Latino-influenced Safari range that combines rough and rugged surfaces with the satin. The mix of layering and fabric play brings an uber-chic look to the collection with garden-inspired botanicals interpreted through a modern take on the silhouettes. Menswear is available in fresh pastels and bright accents with camo in foliage patterns. The assortment comprises resort prints taking cue from tropical getaways and nautical style.

In the kidswear section, the assortment for girls is is inspired by tropical jungles, summer blooms and oriental elements with bold colours like red and navy, along with a softer palette of baby pinks, mints and greys with blush accents. Luxe fabrics, iridescent sequins, colourful embroidery, quirky badges, pompoms and tassel trims embellish the assemblage. While the palette for boys comprises of soothing blues and neutrals with animal prints, along with camo, neon highlights and army badges.

Price: Rs 349-2,499

Available: All Max stores across India and on maxfashion.in

About Max Fashion: The brand belonging to the Landmark Group has pioneered the concept of Latest fashion at great prices, thereby offering the discerning shopper a vast choice with international fashion and quality.

PrettySecrets

PrettySecrets

What: Collection of swimwear for women

USP: The range comprises new swimwear and beachwear styles including one-piece swimsuits, bikinis, tankinis, two-piece swim suits, monokinis, sarongs and coverups taking into consideration modern day climate. Each swim style has definitive textures, graphic prints like fresh bloom, geometric, abstract, classic solid colours and summer hues to match spring with a potent colour philosophy. The assortment comes with deep v-necks and bikini tops with underwire for support paired with metal accessories. Inspired by the Hawaiian style, the range is full of colourways, mix-and-match separates with attention to details and techniques in silhouettes for women of all shapes and sizes.

Price: Rs 1,299-1,599

Available: All PrettySecrets stores and on prettysecrets.com

About PrettySecrets: Founded by Karan Behal in 2011, PrettySecrets is one of the fastest growing lingerie brands in India. The brand’s portfolio consists of 1,200+ products including lingerie, nightwear, activewear and swimwear. The brand’s target is women in 18-35 years age group.

Aurelia

Aurelia

What: Spring-summer’18 collection of apparel for women

USP: The range comprises spring’s floral opulence, Indian motifs and paisley prints with geometric designs, modern colours in soft palettes and fluid silhouettes. The assemblage also includes Aurelia’s newly introduced products—denim jackets, kurtas, colourful stoles and fashion bottoms. The range has some new additions like cold shoulders, layering, sharara bottoms, tiered skirts and flared dress-kurtas.

Price: Rs 799-4,999

Available: All stores of Aurelia and on shopforaurelia.com

About Aurelia: Since 2008, the Indian brand has successfully expanded its retail footprint in the country. It caters to Indian women who seek a branded experience in the indutvas or ethnicwear segment.

Blackberrys

Blackberrys

What: Spring-summer ’18 collection of apparel for men

USP: The formalwear range comes with wrinkle resistance and moisture absorption technique. The assortment also comprises blazers combined with slim-fit shirts and the new techno-waist flexi hook trousers.

Inspired by the season’s trends around the world, Urban assemblage includes blend of cotton and linen fabrics. The range features floral and boldest shirts and t-shirts with pastel trousers that compliments every outfit.

The Casuale collection includes the range of khakis for on-the-go lifestyle as well as sleeveless linen and lightweight jackets with meticulously designed linen trousers.

Price: Rs 2,000-5,000

Available: All Blackberrys stores across India and on blackberrys.com

About Blackberrys: Blackberrys is India’s leading premium menswear fashion brand that took root in 1991. From classic suits, formal shirts and trousers to jackets and khakis and denim, Blackberrys provides the Indian man with the best and latest style solutions.

Crocs | Botanicals

Crocs | Botanicals

What: Spring-summer 2018 collection of footwear for men, women and children

USP: Inspired by nature, the limited-edition collection plays with metallic embellishments and electro-graphics. It elevates everyday styles into a fashion statement for spring-summer. Central to the design is the tropical hibiscus flower and high-shine metallic butterflies.

A new iridescent finish and three-dimensional hibiscus flower charms come together in neon-botanical inspired classic electro-floral clogs and sloane electro-floral slides. These clogs are available in deep blue and bronze colors, while the slides are available in deep blue and oyster.

A night-black background finish, white graphics and three-dimensional butterfly charms come together in biodiversity-inspired classic electro-butterfly clogs. The silhouettes set off the metal and plastic butterfly embellishments for a dramatic, dream-like effect.

Price: Rs 3,299-3,599

Available: Select Crocs stores and on shopcrocs.in

About Crocs: Crocs, Inc is a world leader in innovative casual footwear for women, men and children, combining comfort and style. Every pair of shoes within Crocs’ collection contains Croslite material, a proprietary, moulded footwear technology, delivering extraordinary comfort with each step.

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