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Product Focus

Blackberrys

What: Spring-summer collection comprising linen pants, cotton trousers, shirts, suits, jackets, vests, t-shirts, and polos

USP: Drawing inspiration from the picturesque landscape of French Riviera, this collection expresses the richly detailed sense of culture, love for well-crafted garments and elegance. The palette, silhouette and fabrics are all resonates from the Mediterranean coastline. The sea, the palm trees, sand, clear skies, food, flora and fauna, wines and colourfully painted villas dictate tones for the palette. Fabrics are airy; silhouettes are dressy but not stiff.

Key styles: Business, Leisure, Night Life and Urban.

Available: In stores across India

Pepe Jeans London | Cambridge Collection

What: College-style line of menswear for spring-summer 2015

USP: Inspired by the traditional sports practiced at the Cambridge University, the collection includes rugby-inspired polos, t-shirts and shirts bearing the Cambridge logo. Quality and sophistication are hallmark attributes of this line, which is exquisitely tailored using the highest quality fabrics.

Price: Rs 899 onwards

Available: At all leading Pepe Jeans outlets across India

Nike | Free Socfly

What: Men’s sportswear shoes for summer 2015

USP: Oozing simplicity, the Socfly is stripped of unnecessary elements to act as a natural extension of the foot. A velcro closure replaces laces for easy entry, while a seamless, breathable mesh upper is engineered for comfort and breathability.

Price: Rs 7,995

Available: Select Nike retail stores across India

Biba

What: Special range of salwar-kameez-dupatta for Mother’s Day

USP: Offering novel designs, the new collection of summer friendly designs is a blend of exotic outfits showcasing a perfect range for work casuals as well as party wears. The collection includes special lehenga style 3 pieces along with a new assortment of contemporary style bottoms to give a new look.

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Colours: Soft pastels to vibrant solids in different shades and hues.

Price: Rs 1,999 onwards

Available: Biba stores across India

Sahiba | Muse collection

What: Chic and elegant line of suits for women

USP: An aesthetic mix of contemporary and traditional elements, the collection has been designed keeping in mind the ongoing fashion trends. Straight fit kurtis and long pencil pants set the collection apart from the regular and traditional suits. Digital print makes the suits light in weight and perfect for summers.

Price: Rs 2,500 to 3,000

Available: esahiba.com

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