What: Collection of lingerie for women

USP: The ‘nude’ collection includes 3 shades to suit Indian skin tones. The assortment is inspired to help women get the right flesh tone, instead of just beige.

Price: Rs 499-1,299 (bra), Rs 299-399 (panty)

Available: All PrettySecrets stores across India and on prettysecrets.com

About PrettySecrets: Founded by Karan Behal in 2011, PrettySecrets is one of the fastest growing lingerie brands in India. The brand’s portfolio consists of 1,200+ products including lingerie, nightwear, activewear and swimwear. The brand’s target is women in 18-35 years age group.

What: Collection of apparel for women

USP: The range comprises new summer collection titled, “No Plan B” with anti-fit silhouettes that challenges the concept of sizes. Also, in tandem with the ideas of environment-friendly ensembles, fabrics like organza, organic cotton, khadis and mulmul are used.

Price: Rs 1,680-4,480

Available: All outlets of Resha, online on Resha.in and leading e-commerce portals like Jabong, Gaatha, Carmaonline, The loom, Parisera

About Resha: Resha by Medhavini, is a Jaipur based luxury artisanal label creating pret and Indian couture garments from authentic handwoven indigenous fabrics. Resha was established in 2013 with a vision of exploring and enjoying rich tradition of handloom weaving of the country.

What: Collection of footwear for women

USP: On the occasion of Mother’s Day, the assortment features a plethora of casual, comfortable yet stylish footwear, a perfect gift for mothers. The range offers variety of styles in summer hues of blush pink, whites, blue.

Price: Rs 2,999-8,999

Available: Clarks stores across India

About Clarks: The brand is a privately held footwear business which was set up in the UK by the Clark family in 1825. It develops and sells a wide range of footwear and accessories for men, women and children. The Clarks brand is renowned worldwide for quality and style with comfort.

What: Collection of apparel for women

USP: The new range on the occasion of Mother’s Day comprises a collection of bandhani sarees in light organza combined with contrast blouses in bandhani and chikankari. The colours are soft pinks, red, yellows and greens and rust in ombre tones that are perfect for summers.

Price: Rs 18,500

Availability: Naina Jain stores in Delhi and Kolkata

About Naina Jain: A designer brand for traditional couture, its focus is to retain the ethnicity and provide a beautiful fusion with modern day silhouettes, sustaining the exquisite craft forms of India. The brand speaks of traditional Indian clothes that draws heavily on the textiles and embroidery heritage of India.

What: Summer-spring 2018 collection of apparel for men, women and kids

USP: The new designs offer an exclusive blend of futuristic designs, chic fabrics and attitude amalgamated in one perfect collection. The high-quality fabric designed in urban silhouettes exudes a sporty style which is cricketer Yuvraj Singh’s signature style statement.

The women’s range includes versatile clothes that can be contextualised to activewear. Men’s assortment has been designed keeping in mind the upcoming fashion trends for the year 2018 ranging from basic athleisure to very subtle semi formals. The kids range comprises light and breathable fabric in burst of colours.

Price: Rs 1,299 onwards

Available: All CENTRAL outlets, YWC retail stores and online on Myntra, Jabong and ywcfashion.com

About YWC: YWC Fashion, a home-grown lifestyle fashion brand, is the brainchild of cricketer Yuvraj Singh. YWC intends to set new standards of fashion with its core DNA being in the larger social cause to nurture philanthropic endeavours of YouWeCan, an NGO meant to fight cancer by spreading awareness about the fatal disease.