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Mochi | Easy Clean
What: Collection of footwear for women
USP: The footwear in this collection are vibrant and stylish that are perfect picks for the monsoon and are also easy to sanitise.
Price: Rs 990 (Red Sandals); Rs 1,290 (Beige Ballerinas, Blue Sandals, Black Sneakers)
Availability: Mochi stores and online at mochishoes.com
About the company: Started in the year 2000, Mochi is a stylish vibrant youthful footwear and accessories brand. Mochi brings together the awesomeness of youth and style of a trendsetter. With vivid colours, trendy styles, this brand provides footwear that helps stay awesome in perfect daywear, party wear, work wear, evening wear, special occasions or bridal wear. Inspiring colours, patterns, elegant and beautiful designs, this brand provides trends to men, women and kids.
What: Khadi face masks in cotton and silk
USP: The khadi cotton face masks are made of double-twisted 100% cotton fabric. These masks are double-layered with three pleats and available in three sizes - Small, Medium and Large. These masks are available in two patterns – white mask with black piping and white mask with tri-colour piping.
The silk masks, on the other hand, are triple-layered with two inner layers of 100% khadi cotton and the top layer of khadi silk fabric. The silk masks are available in a wide range of colour options in printed as well as non-printed patterns. Khadi silk masks are available in a standard size with adjustable ear loops with attractive beads.
Price: Rs 30 (cotton mask) and Rs 100 (silk mask)
Availability: At Khadi India outlets and online on kviconline.gov.in/khadimask
About the company: The Khadi and Village Industries Commission (KVIC) is a statutory body established by an act of Parliament. It is charged with the planning, promotion, organisation and implementation of programs for the development of Khadi and other village industries in the rural areas in coordination with other agencies engaged in rural development wherever necessary.
What: Collection of Indian wear for women and men
USP: All the raw materials and surface ornamentation used to embellish the impeccable outfits are sourced from across India. Ethnicity has attires inspired by cultures from each state in India, ranging from the Kota Mahal collection inspired by the artistry and the usage of Mughal bhuttas and jaal prints of Rajasthan, to the vibrant karigari in the Kathiawad collection which comprises of lively fusion dresses as a tribute to the rich history of Kathiawad, inspired by the kutchi culture. The Kutchi Bharat motifs on breathable cottons and rayons, define the true essence of the collection, giving it an air of uniqueness.
Price: Rs 999 onwards
Availability: Online at ethnicity.in
About the company: As a home-grown fashion brand, Ethnicity continues to maintain that fine balance between staying true to Indian culture and yet branching out with modern trends. The collections are a celebration of colours, textures and craftsmanship, with India woven through its every fibre. Ethnicity caters to everyone from the young to the young at heart, through their seamless combinations of vintage and new-age products.
Metro | Saniteasy
USP: The footwear in the collection is easy to sanitise and high on the fashion quotient. While working from home one can wear the flip-flops that are lightweight yet stylish. Ballerinas are little more practical, comfortable, and breathable.
Price: Rs 999 (flip flops); Rs 690 (pink sandals); Rs 1,290 (navy blue ballerinas); Rs 1,490 (purple pumps); Rs 2,290 (grey sneakers); and Rs 3,290 (yellow sneakers)
Availability: Online at metroshoes.net
About the company: Established in 1947, Metro Shoes is a contemporary Indian fashion footwear and accessories brand that provides a re-freshed range for all occasions with great quality and comfort. Be it casuals, trendy footwear, work wear or bling and embellished footwear for party, festive or wedding, Metro provides a wide range of footwear for the entire family. In addition to men’s, women’s and kids footwear, it also has a wide range of handbags, belts, wallets and more.
The Story Brand
What: Collection of face-masks for children and adults
USP: The face masks are eco-friendly, washable, reusable and made of 3-ply cotton. The masks are available in fun, colourful prints and designs, including robotics, neon flowers, pug, butterfly, spudnik and daisy.
Price: Rs 290 (for pack of 2); Rs 590 (for pack of 5)
Availability: Online at thestorybrand.in
About the company: The Story Brand was created out of Founder Mayana Sobti Rajani’s strong desire to help women from low-income homes find gainful employment. Since the brand was launched in 2019, it has offered high-quality Western wear, Indian wear and accessories made in 100 per cent cotton, for both boys and girls, newborn till 16 years of age. The company strives to be zero-waste, with all surplus fabric put to productive use for making necklaces, hairbands and hair ties.
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