Product Focus

Giovani

Giovani

What: Valentine’s Day collection of apparel for men

USP: The assortment comprises fresh collection of crisp shirts in classic whites, neutrals and other appealing tones for the occasion of V-day. Smartly tailored, with Italian style cuts, the shirts demonstrate exemplary workmanship and fit various body types.

Price: Rs 2,499

Available: Giovani outlets across the country, Central and Brand Factory stores

About Giovani: Launched in the year 2000, the brand was acquired by Future Lifestyle Fashions in 2014. Giovani is a quintessential suits & jackets brand that refuses to be ‘Jacketed’. Giovani also offers a niche and unique collection for the woman with elegant sense of style.

Forever 21 | Monochrome

Forever 21 | Monochrome

What: Monochrome collection of apparel for women

USP: The range explores a multi-faceted approach to sports-influenced clothing for the woman who partakes in low, medium and high-performance activities ranging from yoga to cycling and running. The assemblage offers on-trend details from mesh inserts, metallic, pastels and modernised prints in an assortment of sports bras, yoga pants, running shorts and layering pieces including tops, jackets and much more.

Price:Rs 699 – Rs 3,499

Available: All stores of Forever 21 and on Forever21.com

About Forever 21: Forever 21 is a California-based fast fashion brand, that entered the Indian market in 2010. It has considerably grown since then, with 14 stores in major cities in the country. In July 2016, Aditya Birla Fashion and Retail Limited(ABFRL) acquired the exclusive online and offline rights to Forever 21’s India network. Forever 21 in India offers clothes and accessories for men, women and girls. With growing demand for its trendy street wear and subtle contemporary pieces, the brand launched its exclusive website for the Indian market in June 2014, and now reaches out to its customers in over 300 towns and cities of the country.

Valentine’s Day capsule collection of apparel for men

Valentine’s Day capsule collection of apparel for men

What: Valentine’s Day capsule collection of apparel for men

USP: A range of in-vogue pieces that hold good for all year-round revelries, the assortment includes plum dotted jacket and the wine floral embroidered jacket for romantic candlelit dinners. For those who are planning to keep the evening relatively casual, the range offers tailored shirts; Red Scott, Wine Sanford, Wine Prowell, Pink Houston, Pink Maccuare, and more.

Price: Rs 3,295 onwards

Available: Tailorman stores in Bangalore, Kolkata, Chennai and Hyderabad

About Tailorman: The combination of craftsmanship with the use of the finest fabrics, European style, unbeatable in-store service, 3D online shopping experience and an attainable price bracket has resulted in creation of an entirely new market in men’s fashion for Tailorman.

Aurelia

Aurelia

What: Republic Day collection of apparel for women

USP: The assortment comprises kurtas in shades of orange and white, combined with green pants, trousers and jeggings for an ethnic look.

Price: Rs 999 onwards

Available: Across +150 EBOs, over 1,200 MBOs and e-commerce portals like Myntra, Jabong, Flipkart, Amazon, etc

About Aurelia: Since 2008, the Indian brand has successfully expanded its retail footprint in the country. It caters to Indian women who seek a branded experience in the indutvas or ethnicwear segment.

W

W

What: Republic Day collection of apparel for women

USP: Released on the occasion of Republic Day, the collection, in a mix of patriotic hues, comprises a range of kurtas in cotton and modal flax fabric with Bohemian tribal and Indian motifs. The range also features kurta-culotte sets in rayon and georgette fabric.

Price: 1,699 onwards

Available: At + 250 EBOs, over 1,100 MBOs across India and on wforwoman.com

About W: The brand owned by TCNS Clothing Co Pvt Ltd meets the demands of the new age Indian woman who is rooted at home and can take on the world with panache, playing a myriad roles.

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