Product Focus

Dandelion x Param Sahib | Hurrah Hindustan

Dandelion x Param Sahib | Hurrah Hindustan

What: Collection of loungewear

USP: Hurray Hindustan is a confluence of comfort and dress up – it celebrates our Indian roots by merging it with contemporary styling and design. The collection is a representation of prints depicting India’s royalty, wildlife through the lens of a stamp collection, and love for celebration with bold beaded tassels in playful silhouettes of crossover co-ord sets, kimono style tops with ruffled shorts, tiered & maxi dresses and an asymmetrical jumpsuit in addition to classic sleepwear styles.

Price: Rs 450 onwards

Availability: Online at dandeliondreams.co

About the company: Samyukta Nair is the founder of Dandelion, a bespoke sleepwear label. Designer Param Sahib is known for expressing his creativity through his vibrant colours and bold prints.

Affordly | Amaara

Affordly | Amaara

What: Collection of dress materials for women

USP: The collection offers a wide range of dress materials that can be worn in office or any casual occasion. The floral pure cotton dress materials come in a variety of colours like black, pink, navy etc and can be customised and stitched according to one’s preference.

Price: Rs 1,299

Availability: Online at affordly.co.in

About the company: Founded by 3 Comp Labs India Private Limited, Affordly India is a one-stop shop for all things affordable. It offers Indias largest product collections in all ranges.

Asra

Asra

What: Womenswear collection

USP: Asra’s new season collection is classy and comfortable and suits the sensibilities of a modern woman. The offering incorporates a fine balance between Indian aesthetics and western touch.

Price: On request

Availability: Online at instagram.com/worldofasra

About the company: Asra Syed, leading fashion designer, is the founder of Label Asra. Since its opening in 2018, Label Asra specialises in exclusive and premium womens couture clothing.

Nylangan | Aranya

Nylangan | Aranya

What: Collection for women

USP: Aranya is inspired from the ethereal beauty of nature and its warm colour palette. It is inspired by the forest leaves and earth tones creating a collection of timeless essentials with a touch of modern inspiration.

Price: Rs 1,699 onwards

Availability: Online at nylangan.com

About the company: Founded on the belief that fashion needs to be personal, Nylangan offers artisanal clothing that is timeless, effortless and beyond seasons. All its collections are created to tell stories of the craft, of the artist and of the individual who wears Nylangan.

Reebok | Yellow Toe

Reebok | Yellow Toe

What: Basketball shoe

USP: Question Mid “Yellow Toe” is the third and final installment of Reebok’s ‘Alternates’ heritage basketball pack introduced in November 2020. The ‘Alternates’ pack features three special ranges including Kamikaze II in black/green/red and Question Mid in black/gold.

Price: $140

Availability: At Shoe Palace, Foot Locker and Champs Sports stores & online at shop4reebok.com (beginning 12AM EST on December 31)

About the company: Reebok International Ltd is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment.

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