What: Spring-summer 2018 collection of apparel for men, women and children

USP: Inspired by the history of polo sports, the assortment epitomises the Classic American style—a go-to choice for many. The range comprises polo shirts, t-shirts and printed round neck tees that can be paired with printed shorts for summer getaway. The assemblage also includes navy slim shirts paired with chinos for formal, smart-casual attire.

Women’s collection includes cotton polo shirts, airy shirt dresses and shrugs with floral designs, stripes and boxy silhouettes.

Kidswear features polo shirts, pony printed tees and dainty dresses.

Price: Rs 699-7,499

Available: All U. S. Polo Assn. stores in India

About U.S. Polo Assn.: U.S. Polo Assn. is the authentic and official brand of the United States Polo Association, the governing body for the sport of polo in the United States since 1890. Today, the products are sold through the brand’s licensing program in over 135 countries at independent retail stores, department stores and U.S. Polo Assn. brand stores. The U.S. Polo Assn. brand captures the authenticity of the sport, while embracing the genuine spirit known throughout the world as Classic American Style.

What: Summer 2018 collection of apparel for men, women and children

USP: With a fashionable take on summer essentials, the range comprises floral printed fabrications in cotton and linen with tropical colours. The assortment includes trendy tops and dresses, two-way tops, statement tees, polo and the exuberant floral printed shirt.

Men’s range feature printed shirts and tees in many colours and patterns. Everyday officewear shirts from Excalibur are in checks and stripers. Floral trend with the palmpore and English florals, statement and bell sleeves, cold shoulders are done keeping Indian customer in mind with the three major collection lines: Karigari, Anahi and Bronz Fusionwear.

Inspired from the Parisian culture, women’s collection includes casual dresses, easy tops and shrugs in westernwear segment. Cherokee jeans is in numerous fits and wash variations that can be paired with a variety of checks shirts or casual tops and tees.

Price: Rs 149-3,499

Available: All outlets of Unlimited and on nnow.com

About Unlimited: The family fashion store from Arvind, Unlimited, is a front-runner in the value apparel retailing concept, known for affordable and quality fashion for the entire family. Unlimited has a network of over close to 99 power format stores spread across 45 cities/towns in India. Over the last two years, Unlimited has forged ahead and further strengthened its brand portfolio by offering both private and international apparel brands.

What: Spring-summer 2018 collection of apparel for women

USP: The summer inspired range assimilates same colours and tones, similar prints and self-styled coordinates for perfection. For re-defining mix-n-match look, W, has combined its core products into one; the bottom wear is constructed to complete the look of the top wear, in a way that they become two halves of a whole. These parts have been combined to make for a single infinite look that epitomises perfection—The Inseparables.

Price: Rs 1,299-5,999

Available: All outlets of W and on wforwoman.com

About W: W, the brand owned by TCNS Clothing Co Pvt Ltd meets the demands of the new age Indian woman who is rooted at home and can take on the world with panache, playing a myriad role. The brand sells its products through 418 EBOs, 1,305 large format store outlets and 1,361 multi-brand outlets located in India along with 6 EBOs in Nepal, Mauritius and Sri Lanka. The brand also sells its product through its website and online retailers.

What: Spring-summer ’18 collection of apparel for women

USP: The assortment features dresses, tops and bottoms in fabrics like light-weight cottons, poplins, summer polyesters and cotton denims that suits the weather. Sequins, embellishments and mesh are used in the assemblage.

Price: Rs 1,200 onwards

Available: On zapyle.com

About ISU: ISU is a private label of Zapyle, a Bengaluru-based e-commerce platform.

What: A stylish, contemporary new avatar of the classic Arrow white shirt from the 1990s

USP: Made from premium-quality Giza cotton yarn, the shirt bears all the hallmarks of Arrow’s attention to detail and functionality. It has an unstainable inner collar and cuffs, and is wrinkle-resistant—ideal for repeated use. The shirt is fully taped at the seams, which prevents the fabric from shrinking and puckering, even after several washes. Moreover, this white shirt ‘stays white’ with a whiteness index of 150 and it also has superfine stitching.

Price: Rs 2,999

Available: All exclusive stores of Arrow, shop-in-shops and online on arrow.nnnow.com

About Arrow: Born in 1851, Arrow is a blue blooded American brand. It has innovated every important style: introduced the detachable collar, launched the adjustable waist bands in trousers and brought the wrinkle-free, stain-free concepts to clothing since its inception.