What: Lingerie for women

USP: Already receiving acclaim as Triumph’s greatest innovation, the incredible Magic Wire bra is set to be the most sought-after favourites amongst lingerie fashionistas. Super soft, lightweight with a contemporary smooth finish and an attractive sensual look that reels with fresh feminine fun; this is the bra that works with you all day, bringing you the confidence you need to shine.

The range includes two key styles – an all-over smooth option for total invisibility under extremely close-fit tops and dresses and a more decorative 3D lace style, which is totally irresistible with a cute front bow motif and vibrant, edgy style. All styles and colours can be teamed with matching briefs to create all-over magical allure.

Price: Rs 1,649 (smooth all over), Rs 1,699 (3D lace), and Rs 499 (brief)

Available: At Triumph’s exclusive store in Mumbai, at major large format stores such as Shoppers Stop, Lifestyle, Pantaloons, Central, Westside and Globus, and leading online portals like Zivame, Amazon, Myntra, Jabong, Snapdeal, Paytm and many more.

What: Sunglasses for an active lifestyle

USP: Created in collaboration with skateboard icons Eric Koston, Sean Malto, and Curren Caples, along with renowned photographer Atiba Jefferson, this new sunglass style features a patented latch mechanism built into the frames, enabling wearers to securely fasten the sunglasses onto their shirt collar or open pocket.

The eclectic pairing of young pros (Caples and Malto) with iconic legends (Koston and Jefferson) delved deep into the Oakley archives for inspiration. The group also drew on outside sources ranging from classic video games to movies to old-school fashion in order to create a design that combines timeless style with modern functionality.

Price: Rs 6,990

Available: At O-Stores, SGH and on oakley.com

What: Designer Kiran Uttam Ghosh’s plus size line for women

USP: This first of its kind collection by Kiran Uttam Ghosh features a range of dresses, kurtas, jackets, kaftans, and sarees for women who are sized between 12-18. Including a bespoke section for unusual sizes, the collection aims to correct a mindset among the patrons that make them buy ‘safe’, putting size before everything. Every piece that is a part of this line exudes the same elegance and bravado that fashion aficionados look forward to from Kiran Uttam Ghosh.

Price: Rs 17,000 onwards

Available: On exclusively.com

What: Innerwear for women

USP: Lace and lingerie are the ultimate combination! Discover your inner romantic diva in modern heritage lace that is sensually feminine and adorable, to enhance the most beautiful you.

This highly sophisticated lace series is artistically crafted with contrast colour two-tone flower embroidered lace emphasizing trendiness that offers the perfect balance of sensual and feminine, to let you discover your inner romantic diva.

The collection features under-wired bras with double layer fabric to reduce transparency and comes with side panels in lace fabric. A small satin bow at centre of the neck adds to the glam quotient.

Price: Rs 1,499 (bras) and Rs 499 (briefs)

Available: At Triumph’s exclusive store in Mumbai, at major large format stores such as Shoppers Stop, Lifestyle, Pantaloons, Central, Westside and Globus, and leading online portals like Zivame, Amazon, Myntra, Jabong, Snapdeal, Paytm and many more.

What: Cocktail shirts collection for men

USP: This exceptional collection boasts of trend-setting range that is designed keeping in mind the latest trends. Adding modernity to sartorial traditions, the collection focuses on presenting impeccable tailoring with clever and smart detailing and pattern style.

Available in striking and earthy colours, this simple yet eye catching collection epitomises aplomb, sophistication and innovative styles that accentuate the fashion statement and promises to leave every woman flattered.

Price: Rs 10,000 onwards

Available: At DLF Emporio, New Delhi, and Exclusive Motors, Hyderabad.