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Product Focus

The Parisian Boudoir | Bonjour

What: SS-17 collection of apparel for women

USP: Inspired by the passion and strength of avant-garde women, the assemblage aims to bring an ultimate experience of a Parisian wardrobe to fashion connoisseurs in India. An assortment of shift dresses, floral tops and jumpsuits, the range balances traditional tailoring techniques with the functionality. Clean-cut cotton garments are mixed with fine linen pieces and crepe layers to create a contemporary clash of textures. Intricate detailing and a dash of bright hues like pink, orange and yellow lend a fresh feel to the silhouette.

Price: On request

Available: Online on Parisianboudoir.com

About The Parisian Boudoir: The Parisian Boudoir, founded by Vandana Anurag, is a fashion journey through the parisian labels, their charm and effortless ease. Since its inception in 2016, The Parisian Boudoir, brings the ultimate experience of parisian dressing to it’s women-friends in India, a touch of Paris to their daily lives, in the form of silhouettes, fabric, and french savoir-faire.

Red Sister Blue

What: Summer collection of apparel for women

USP: The assortment works with the khadi in modern silhouette and design for the women of today. Inspired by modern day sensibilities, the range has created a fresh high-street style of clothing from khadi, understanding both the old and the new with an eclectic fusion of style and culture to celebrate summer.

Price: Rs 1,000-3,500

Available: Red Sister Blue’s store in New Delhi and online on redsisterblue.com

About Red Sister Blue: Red Sister Blue is a women’s apparel brand by Nanda Yadav and Michael Grobe where modern and western designs meet traditional khadi weaves and hand crafted fabric.

Solzo

What: Summer 2017 collection of apparel and accessories for men, women and kids

USP: The assortment comprises jeans wear and shirt club for sophisticated or causal motive. The accessories line consists of high end fashion bags and clutches for women along with wallets, finely crafted leather and webbing belts for men to add a unique touch to the attire.

Price: Rs 999 onwards (jeans), Rs 649 onwards (men’s leather belts and webbing belts), Rs 299 onwards (women’s sling bag), Rs 649 (women’s clutches)

Available: All leading e-commerce portals

About Solzo: Solzo Apparels, a venture of The Solzo Group, is a premium lifestyle brand that coalesces utter casualness with warm grace. The company’s key idiom is cutting edge technologies and relentless quality checks by a quality assurance team to achieve immaculate synergy.

Clark | Print Story

What: Spring-summer 17 collection of printed sandals for women

USP: With understated elegance and hand-drawn prints, the assortment guarantees style and comfort with mix of colour and material combinations to match the season. From delicate wheat sheaves to classic leopard prints and feminine florals, the bespoke prints on the assortment have been delicately hand-drawn by the in-house artists using Japanese black ink before being digitally applied to create a textured look.

Price: Rs 3,499-7,499

Available: All Clark’s stores across India

About Clark: C&J Clark Limited, owners of the Clarks brand, the privately held footwear business, was founded in Street, Somerset in the UK by the Clark family in 1825. Still based in Street, the Clarks Group designs, develops and sells a wide range of footwear and accessories for men, women and children. The Clarks brand is renowned worldwide for quality and style with comfort. The Clarks Group has built on its success as the leading shoe company in the UK to become a £1.5 billion global business operating retail, wholesale, franchise and online channels in over 100 markets worldwide.

Lee | Body Optix denim

What: Collection of denims for Indian women

USP: The traditional denim designs of the assortment are combined with ground-breaking vision science that promises to create holistic body shaping specifically for the Indian female body, with an unprecedented 360° total body shaping and fully flattering fit. After extensive scientific tests and consumer research, premium lycra beauty fabrics and authentic design details have been incorporated in this range with exquisite craftsmanship.

Fits: Mid waist and Mid-High waist

Price: Rs 3,599

Available: Pan India

About Lee: Lee is an American brand of denim jeans, first produced in 1889 in Salina, Kansas. The company is owned by VF Corporation, the largest apparel company in the world. The company is an international retailer and manufacturer of casual wear and work wear with more than 400 employees in the US. In Australasia, the brand is owned by Pacific Brands since 2007, after it was acquired from Yakka.

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