Product Focus

Nike | Zonal Strength Tights

Nike | Zonal Strength Tights

What: Tights for men and women

USP: The assortment has been designed in consideration of different athletic activities that affect different muscle groups. These tights feature compression zones built directly into the base fabric, targeting key muscle groups to reduce muscle vibration for an efficient workout, without restricting mobility.

The running tights target thighs and calves to reduce muscle vibration where runners need it most. Flyvent waistband provides breathability and four-way stretch fabric enhances mobility, especially in the hips and knees.

The training tights provide enhanced support and muscle awareness in the core, glutes, quads and hamstrings. A high-rise waistband provides additional core awareness, which is integral for all training activities, from low impact like yoga to high impact cross training. Flat seams allow for zero distractions.

Price: Rs 5,695 (running tights) and Rs 6,095 (training tights)

Available: At retail outlets and nike.com

Sunil Mehra

Sunil Mehra

What: Limited edition printed shirts for men

USP: Crafted in exquisite prints and solid colours, the range of fine cotton shirts are essential in men’s wardrobe to incorporate with any attire. Subtle prints are much trendier these days with men which exude poise. The elegant patterns are suitable for every ensemble to look dapper, besuited man or to rock the casual look. The assortment offers sartorial excellence to reconcile fashion with innovation and spirituality.

Price: On request

Available: Sunil Mehra stores in New Delhi and Gurgaon

SS Homme | Pantone 2017

SS Homme | Pantone 2017

What: Menswear and accessories

USP: The range comprises of the colour, which is a unique blend of yellow and green strongly symbolises the freshness of nature and the pursuit of vitality. The assortment offers an exclusive finely tailored attire with distinct fabrics in green hues. Sherwanis and bandhis crafted from this colour in worsted wool and wool silk blends add a refreshing opulence to traditional silhouettes. Suits take on the vivacious shade with dramatic flair. Keeping in tone with the pantone colour, men can accessorise the suits with dapper accessories like ties, bowties, cufflinks, pocket squares and lapel pins.

Price: Rs 16,000 onwards (menswear), Rs 2,000 onwards (accessories)

Available: SS Homme stores in Mumbai, Pune and on social networking sites

Shruti Sancheti

Shruti Sancheti

What: New Year Collection

USP: The range is deeply influenced by the traditional vibes of continental splendour, transforming old world look into contemporary, to wear pieces that would manifest the real you. The assortment proposes quintessential free spirited bohemian vibe with dash of organic vintage mood. A dainty and refined colour palette consisting of soft hues of marshmallow, wheat, apricot, ecru, sand, caramel, dusty orange, rose, ocean blue, muted indigo, chrome, chartreuse, bamboo, canary yellow, olive, pomegranate and poppy red have been used in a tasteful but trendy manner. Easy separates in the form of free flowing ankle length maxis, midi dresses, pleated skirts, off shoulder blouses and dresses, wide legged pants have been incorporated to impart a stylish look. The assemblage is totally global and cosmopolitan but has retained its Indian soul.

Price: Rs 8,000–37,000

Available: On carmaonlineshop.com and azafashions.com

Rupa Frontline

Rupa Frontline

What: Collection of designer socks

USP: The assortment consists of colourful patterns and classic designs loaded with comfort features. Developed through meticulous research and the use of high quality yarn, these socks are skin friendly, sweat absorbent and provide comfortable elastic grip without sticking out on the skin. Each sock is carefully reinforced at the heel and toe for longer and more comfortable wear. The strategically cushioned zones and sleek fit are the unique features. Ankle Length and Footlet Socks are the show-stoppers of the latest collection.

Price: Rs 50-150 per pair

Available: Rupa EBOs and retail outlets

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