Product Focus

SajKe

SajKe

What: Collection of ajrakh dresses and topwear for women

USP: The textile ajrakh is made from sixteen step process of heating, compressing, dyeing and block printing. The collection is amalgamation of archaic techniques of cloth making and modern aesthetics.

Price: Rs 1,500 onwards

Available: Online at sajke.in

About the company: SajKe is a story about a brand which promotes beauty with a purpose. It is a story about strutting in style to strive for change. Holding the quintessence of design, SajKe’s journey is helmed by women for women. What began with an idea of promoting sustainable fashion, SajKe has added another purpose; advocating for slow fashion on a global platform. Textile jewellery, handcrafted prints manifest SajKe’s distinctive aesthetics.

Adidas Originals | Clean Classics

Adidas Originals | Clean Classics

What: Collection of sneakers

USP: Crafted with conscious, the Clean Classics pack features some of the most legendary franchises from the Trefoil family - Stan Smith, Superstar, Supercourt and Continental 80 - that received a complete eco-conscious makeover, empowering its wearers to make more sustainable choices. The composite nature of the sole creates a bricolage effect of colour flecks throughout. Leaving the clean white upper’s mostly unadorned, pops of colour can be found on the laces and stylistic text.

Price: Rs 8,999 per pair

Availability: At selected Adidas originals stores and online at shop.adidas.co.in

About the company: Adidas Originals is a line of casual sports clothing, the heritage line of German sportswear brand Adidas specialising in shoes, shirts, coats, bags, sunglasses and other accessories.

Bindani

Bindani

What: Autumn-winter 2020 collection of wedding dresses for women

USP: The wedding couture collection of pastels is adorned with exclusive Indian craftsmanship, subtle shades, intricate designs, and overwhelming embroideries.

Price: Rs 80,000 - 1,75,000 (Alizeh); Rs 1,30,000- 4,00,000 (Shringara)

Availability: At multi-designer stores online and offline

About the company: Bindani endeavours to provide a collection that is designed for every occasion and which complements a womans personality. Its range of ethnic fashion is synonym of durability, fashion and elegance at the same time.

Gucci | The Jackie 1961

Gucci | The Jackie 1961

What: Collection of bags

USP: Designed by creative director Alessandro Michele, The Jackie 1961 bag is fusion of his fascination with archival codes and contemporary vision. Clean lines brings the focus to the unique piston closure and the rich leather itself. All styles of the Jackie 1961 are available in black and red leather as well as GG Supreme canvas with web stripe. The small and mini versions feature an extended palette that includes neutral-coloured python as well as candy pastel hues of lilac, butter, light blue and soft pink. A longer, removable shoulder strap enhances the new Jackie’s flexible personality and versatile practicality.

Price: On request

Availability: At Gucci stores

About the company: Gucci is part of the Kering Group. A global luxury group, Kering manages the development of a series of renowned houses in fashion, leather goods, jewellery and watches. Eclectic, contemporary, romantic, Gucci products represent the pinnacle of Italian craftsmanship and are unsurpassed for their quality and attention to detail.

Wrangler | Monochrome

Wrangler | Monochrome

What: Collection of denims and top wear

USP: Taking a futuristic design approach, the collection blends greys, whites and blacks to create an uber-modern look. It features a fresh outlook on tees and shirts with asymmetrical designs, HD prints, reflective prints and accentuated blurred print styles. The men’s denim range stars reflective elements and pocket detailing.

Price: Rs. 2,995 onwards (Jeans); Rs 995 onwards (Top wear)

Availability: At all Wrangler stores

About the company: Wrangler is an icon in an authentic American style, standing the test of time around the world for more than 70 years. With a rich legacy rooted in the American West, Wrangler commits to offering unmatched quality and timeless design. Its collections for men and women look and feel great, inspiring those who wear them to be strong and ready for life, every day.

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