Product Focus

Samshék

Samshék

What: Casual wear for women

USP: Samshék is one of the first to introduce the 3D body scanning technology in India and runs the campaign #sizenobar which creates clothing for any size and any body type. They have a digital option to input one’s personalised measurements at their store and online as well.

Price: Price on request

Availability: samshek.com

About the company: Samshék - Indias first tech fashion brand that specialises in affordable luxury clothing for women. A fashion-forward tech brand that combines digital experience with inspirational fashion to empower women to feel confident in their own skin. Their mantra is to offer fashion and quality combined with innovation and sustainability. The brand also offers customized clothing best suited to ones body shape and personal style.

Anuradha Ramam

Anuradha Ramam

What: New saree collection for women

USP: Each saree in this collection is handcrafted and unique. It can be worn for parties, functions or occasions, to become the centre of attraction.

Price: Rs 10,000

Availability: Anuradha Ramam Store, New Delhi and online at anuradharamam.com

About the company: Anuradha Ramam’s contemporary yet traditional designs cater to the taste and requirement of the modern woman - a true textile revivalist. Her designs sport the confluence of fusion clothing that has a distinctive flavour, deep sense of aesthetics, attention to detail, unparalleled craftsmanship and an undeniable vibrancy.

Red Chief | RC-30013

Red Chief | RC-30013

What: Footwear collection for men

USP: RC-30013 shoes are made of 100 per cent genuine leather using the latest innovations to provide breathability and durability. They have rubberised PU sole for better grip and PU insole for extreme comfort.

Price: Rs 2,795

Available: Red Chief multi-brand outlets, stores and all e-commerce platforms

About the company: The footwear range of Leayan Global Private Limited was launched under the brand name Red Chief in 1997 to meet the growing demand for high quality leather footwear. The company is a complete leather and footwear manufacturer with their own tannery as well as three manufacturing units.

Churchill & Company | Chelsea

Churchill & Company | Chelsea

What: Winter collection of footwear for men

USP: The assortment comprises sturdy, tough and long-lasting footwear suitable for colder months. Comfortable, versatile and durable, the Suede Brown Chelsea Boot has been handcrafted with the premium European snuff suede leather, while Black & Tan Chelsea Boot is handcrafted with the highest quality European full grain leather featuring a light-weight 7mm leather sole with rubber forepart.

Price: Rs 6,999

Available: www.churchillshoes.com

About the company: Churchill & Company is a premium quality shoe brand inspired by Indian ‘Gentlemen’ who walk a different beat and are looking for deconstructed styles with softer finishes. Churchill shoes comes from the finest design studio in Northamptonshire, England and are crafted with a fine balance and precision of man and machine with the finest imported leather.

Mufti | Preppy Sport

Mufti | Preppy Sport

What: Autumn-winter collection 2019

USP: The new preppy sportwear, perfectly encapsulates a look that’s part varsity and part athleisure chic. The patterns in houndstooth, colour block and overarm tape detail with easy material like scuba fabrics will make sure your style quotient is at an all-time high.

Price: Rs 4,499 (white); Rs 3,799 (red); Rs 2,799 (navy blue); Rs 3,799 (navy)

Available: muftijeans.in

About the company: Founded in 1998 as a menswear brand, Mufti focused on providing progressive fashion to its customers. Since its inception, Mufti has evolved as a brand that offered casualwear strongest in the shirt and denim categories; to one that now offers a range of t-shirts, shorts, joggers, outerwear, blazers and some accessories also.

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