Product Focus

Surbhi Pansari | Petals Of Life

Surbhi Pansari | Petals Of Life

What: Spring summer collection for men

USP: Just like the petals of a blooming flower which is the promise of new beginnings - the world is starting to get back to normal. The collection celebrates these through exquisite designs and intricate embroidery with colours of joy. The palette depicts the freshness of the spring summer season.

Price: Rs 15,495 onwards

Availability: Online on surbhipansari.com

About the company: Surbhi Pansari, though a science major was attracted to colours, cuts and silhouettes at an early age during her college days in Chandigarh. After acquiring her degree in fashion designing, she soon launched her label and specialises in menswear.

Seema Gujral | Lumière

Seema Gujral | Lumière

What: Summer 2021 collection for women

USP: Summer ready Lumiere features soft water colours and pastel shades setting the perfect mood for a bright and colourful time to come. The colour palette for this collection is built on a foundation of nature and its motley of colours and bountiful flora. The garments stand out with fine craftsmanship and intricate detailing including bead tassels on the blouses, pearl and sequin embroidery strewn across an array of silhouettes. The collections USP lies in fine hand done mirror appliqué work and bold florals to compliment the season.

Price: Rs 98,000 - 1,76,000

Availability: At Seema Gujral’s Noida studio, as well as Aza, Ogaan, Pernia’s Pop Up Shop, Origins Hyderabad, and online on seemagujral.com

About the company: With sheer determination, love for design, and no prior experience in the fashion industry, Seema Gujral, with a team of three opened her production house, Iris, in 1994. On a quest to revolutionise Indian couture, Gujrals designs revolve around creating ingenious ensembles that reflect the beauty of Indias traditional crafts while amalgamating it with a modern perspective.

Perfectly Average

Perfectly Average

What: Collection for men and women

USP: The brand embodies the idea that every individual should feel comfortable in their skin and express themselves confidently. The feminine, yet modern and innovative designs are realised through rich fabrications, embellishments and bespoke prints.

Price: Rs 1,950 - 5,350

Availability: Online on perfectlyaverage.in

About the company: Perfectly Average is an online fashion retailer brand for trendsetters. The founder Tarushi Chhabra is a bona fide fashion enthusiast. After pursuing a degree in business administration from Boston University, Chhabra set out on a journey to use her business expertise and combine it with her passion for fashion.

Crocs | Classic

Crocs | Classic

What: Collection of footwear for men and women

USP: The comfortable and super stylish Classic collection can be personalised to go with your mood and creativity, providing that extra pop of colour to your Holi outfit. The Jibbitz charms are fun little images, letters, sayings, characters, and bits of pop culture mounted on a post to pop into the holes of your Crocs Classics.

Price: Rs 2,495 onwards (Classic Clogs); Rs 199 onwards (Jibbitz); and Rs 2,495 onwards (tie dye slides)

Availability: At Jibbitz charms stores and online on shopcrocs.in

About the company: Crocs is a world leader in innovative casual footwear for women, men and children, combining comfort and style with a value that consumers know and love. Crocs has quickly evolved to cross-cultural boundaries and now leads a global consumer movement of over 100 million pairs of shoes sold to date.

Arjun Kilachand | STAY

Arjun Kilachand | STAY

What: Collection of sustainable, organically grown fabrics

USP: Stay is a sophisticated, minimal menswear collection featuring sustainable, organically grown fabrics. It has an array of luxurious lounge sets perfect for working from home or while on the move.

Price: Rs 10,000-20,000

Availability: Online on Aza, Curato, Indias Pop Up, Agashe, Carma and arjunkilachand.com

About the company: Arjun Kilachand is a luxury men’s label offering Indian ethnic wear and western formals for men. With its seamless integration of rich Indian heritage with modern sensibilities, the brand promises to redefine men’s ethnic fashion with quality, aesthetics and style.

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