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The Milano Moda Donna, the current name for Milan Women’s Fashion Week, is a major international event held in some of the landmark locations of Milan. The shows can be seen live or admired through live streaming on the cameramoda.it website. Cristiana Bonzi was there.

The Milano Moda Donna from February 20 to 26 presented prêt-à-porter womenswear collections for the Fall/Winter 2018/19 season. In all, there were 156 collections, divided into 64 fashion shows and 92 presentations—all of them put on stage in a positive context for the Italian fashion system.

The vibrant fashion week included Versace’s 40th anniversary celebrations with a twin show—Etro’s 50th anniversary and Mila Schön’s 60th. It was also an occasion for big comebacks: by Emilio Pucci, on the catwalk again, to Romeo Gigli and Antonio Berardi with their off-calendar events.

It was as much a time to show the need to change terms and timings for collection presentations and distribution—from Tommy Hilfiger’s “see now, buy now” formula to the multicapsule revolution of Moncler, followed by Gruppo Tod’s with their Factory project (who will present more releases through the year in partnership with different designers).

And while Prada for the first time hosted its show at the new Torre della Fondazione, Giorgio Armani presented Una Giacca, a short film created for the first edition of Armani/ Laboratorio, the result of an intensive workshop dedicated to film students. Nine exceptional mentors selected the students and guided them throughout the process—from theoretical and practical lessons to the shooting and final editing of the film. The Camera Nazionale della Moda Italiana inaugurated ‘Italiana. Italy through the lens of fashion 1971-2001’, promoted and produced with the Comune di Milano-Cultura and Palazzo Reale.

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