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2016-17 Color Trends DOWNLOAD PDF


Americhem, a global leader in the production of colour and additive solutions for polymeric products, has released its 2016–2017 Color Trends comprising six colour palettes including: Rush Hour, Office Diligence, Casual Friday, Night Life, Welcome Distraction and Sunday Brunch.

The colour families, developed by a committee of colour trend specialists, are forecasted to be popular in the coming years based on global influences, pop culture, design trends, technology and fashion-forward colour predictions. In conjunction with a fashion design house in Milan, Italy, the groups of colours, in addition to textures, finishes and effects, are translated into seasonal design concepts, moods and lifestyles, each with a unique story to convey the emotions and context of the colours.

This year’s colour families revolve around a common theme—a week in our everyday life, Rush Hour — a bold palette highlighting abrupt chaotic reds with deep dark browns representing the hustle and bustle of a city going to work; Office Diligence — neutral and dark, warm and traditional tones mixed with teals and bursts of colour to represent an office environment that is making its way into the world around us; Casual Friday — bright colours and achromatic hues remind us of the relaxed atmosphere that comes with the end of the work week; Night Life — the dark, romantic accents of a candlelight dinner are blended with brushes of the night sky to symbolise the excitement of the week’s end; Welcome Distraction — the freedom of the weekend is represented with bright colours that can be seen in street fairs, carnivals or a soothing afternoon in your garden; and Sunday Brunch — calming pastels represent the beginning of a relaxing day featuring softening “under the radar” colours that conclude the weekend.

“These colours will be at the forefront of product design and, therefore, at the leading edge of consumer preferences in the years to come,” stated Aubrey Barto, lead colour trends specialist for Americhem. “They are appropriate for any industry interested in accenting their products with innovative and modern colours.”


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