Pakistani fashion puts its best foot forward DOWNLOAD PDF

In the past, Pakistan may have been overlooked as a major source of trendy and contemporary fashion, but this is changing fast. Pakistani designers are coming into their own and through international exposure and the power of new media, are becoming a force to be reckoned with on an international level, writes Shahram Haq

In Pakistan, a few platforms have become the go-to source for all trends relating to fashionable pret-a-porter. One such is Pakistan Fashion Design Council’s Sunsilk Fashion Week (PSFW). It is a four-day-long extravaganza that endeavours to define and present trends for the upcoming season, focusing specifically on fashion for the regions' long, hot, summer months.

The 8th PFDC Sunsilk Fashion Week was held from 18 to 21 April 2015 in Lahore. It featured fashion designers, textile houses and high street brands in three distinct segments, with separate and dedicated showcases by Luxury/Prêt designers on Day 1, early evening high street brand shows followed by late evening Luxury/Prêt shows on Days 2 and 4 with Day 3 dedicated to shows for textile houses only. It is time to take a look at the latest innovations in Pakistani fashion design to identify the latest trends that leading fashion brands are forecasting for the upcoming spring/summer season.

The four-day event presented a feast of fashion and showed the industry’s best face to the local and international fashion fraternity. The presence of international buyers at the event ensured that the business of fashion truly was given precedent on occasion and coverage of the event by international media served to highlight Pakistan’s blossoming fashion talent to a diverse and far reaching audience.