Abhishek Bajaj & Samiksha Bajaj
Founders
Samshek
Womenswear brand for regular and non-regular sizes
Samshek is a fashion forward tech brand which combines digital experience with inspirational fashion. In an era of fast fashion where size matters, the brand offers customised clothing best suited for any body shape and personal style. Paulami Chatterjee spoke to the owners -- Samiksha Bajaj and Abhishek Bajaj -- to learn about its growth story and future plans.
Fibre2Fashion: What was the inspiration that led to the formation/founding of the brand?
Abhishek Bajaj & Samiksha Bajaj:
F2F: Which are the categories the brand is into? Who are your target audience?
AB&SB:
F2F: What is the USP of your products?
AB&SB:
F2F: Which category sells the most and what is the price point?
AB&SB:
F2F: What is your retail and web presence like?
AB&SB:
F2F: Which are your major markets in India and abroad?
AB&SB:
F2F: What is your market positioning like?
AB&SB:
F2F: What kind of brand building strategies do you implement?
AB&SB:
F2F: Which other product categories do you plan to move into future?
AB&SB:
F2F: What has been your growth story in the last three years (excluding 2020)?
AB&SB:
- Successfully tested and launched mass-customisation in the fashion industry.
- First pop-up pilot testing retail store in Delhi, GK market
- First-ever body-scanning technology introduced for non-regular sizes
- The first-ever brand to introduce extended size chart XXS-9XL
- Retail presence in Seasons Mall, Pune
- Introduced semi-automated operations with the zero-inventory module.
F2F: What has been the impact of Covid in terms of sales, staff cutdown, rentals, stocks etc?
AB&SB:
F2F: How is the supply chain expected to change with increasing digitisation, AI, VR etc? And how is this going to impact the business of sourcing?
AB&SB:
The supply chain is expected to become more digitalised in terms of production, operations will move towards complete automation, minimalising wastage, and increasing efficiency. AI will help in understanding the market demand, and mass customisation and personalised on-demand production will be the next revolution in the fashion supply chain making operations more sustainable and contributing to a circular supply chain.
F2F: Where are your manufacturing facilities based at? If working with vendors, where are the vendors based?
AB&SB:
F2F: What is the annual production capacity?
AB&SB:
F2F: Sustainability and circularity are the buzz words today. How do you incorporate them into your product lines?
AB&SB:
F2F: What are your long-term sustainability goals?
AB&SB:
This article was first published in the February 2021 edition of the print magazine.
This interview was first published in the Feb 2021 edition of the print magazine
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