Anjali Bhaskar
Founder
Samatvam
Traditional wear with a touch of modern essence
Samatvam, a womenswear brand that blends age-old craftsmanship with modern sensibilities was conceptualised by Anjali Bhaskar during the pandemic induced lockdowns in 2020. Bhaskar shares details on her brand.
Fibre2Fashion: What is the story behind founding of the brand?
Anjali Bhaskar:
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F2F: What categories is the brand into?
AB:
F2F: Who are your target audience?
AB:
F2F: Which category sells the most? What is the price point of the clothes?
AB:
F2F: What is the retail and web presence of your brand like?
AB:
F2F: What is the USP of your products?
AB:
F2F: Which are your major markets?
AB:
F2F: What kind of brand building strategies do you implement?
AB:
F2F: Which other product categories do you plan to move into future?
AB:
F2F: What has been your growth story in the last three years (excluding 2020)?
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F2F: What has been the impact of Covid in terms of sales, staff cutdown, rentals etc?
AB:
F2F: Where are your manufacturing facilities based at? If working with vendors, where are the vendors based at?
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F2F: What is the annual production capacity?
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F2F: Sustainability and circularity are the buzz words today. How do you incorporate them into your product lines?
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F2F: What are your long-term sustainability goals?
AB:
This interview was first published in the Feb 2021 edition of the print magazine
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