Fashion Talk
Silvia Venturini Fendi

Silvia Venturini Fendi

Creative Director - Accessories and Menswear
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be every other persons too."

Fibre2fashion : We would like to know you better as a creative director at Fendi?

Silvia Venturini Fendi:

I represent the third generation of the family. I studied in Italy and London and then started my professional training in Los Angeles. I joined the business in 1987 and in 1994, I created the Selleria Line, made of unique items in Roman leather, retrieving the tradition of Roman master saddlers.

Fibre2fashion : You have the confidence to dress in the dark. Confidence and attitude are your strength. How important are they in the world of fashion?

Silvia Venturini Fendi:

Yes, my confidence and positive attitude are my strengths and they should be every other person’s too. I believe in tradition with vision. My grandmother’s vision was that nothing is impossible and that is what her daughters and I have been trying to keep alive all these years. It is the confidence and attitude that help you evolve in the world of fashion.

Fibre2fashion : Many call Karl Lagerfeld the sixth child of Fendi, because of his contribution to the Fendi house. How do you rate his encyclopedic knowledge on fashion? Can you elaborate his contributions and achievements for the Fendi House?

Silvia Venturini Fendi:

Karl Lagerfeld started working with my mother and sisters in the 1960s. He became a trustworthy, extraordinary person to share experiences and ideas with. I have the greatest respect for Karls work and ideas.

Fibre2fashion : How important is it to have a family name in the world of fashion? Did it make any difference for you?

Silvia Venturini Fendi:

It has been fantastic for me to be the third generation of the Fendi family and to work with the Fendi brand. It is also a great honour for me to continue to try and keep this vision alive in a global scenario where large groups have taken over family firms and a few family members are still working in them. Sacrifice and hard work let me challenge myself regularly.

Fibre2fashion : Would you prefer handmade apparel and accessories over those manufactured through automation?

Silvia Venturini Fendi:

We believe in tradition, innovation and experimentation together for a whispered luxury.

expert speak VIEW ALL

The ‘apparel’, ‘clothing’, ‘garment’, ‘fashion’ and ‘lifestyle’ industries have undergone two...
Posted by
Dr. Darlie Koshy | Aug 20,2015
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta | Dec 23,2016
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash | Apr 25,2016
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta | Sep 11,2015
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn | Feb 04,2016
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh | Jan 21,2016
It was in 1987 that Asif Merchant got into the business of wholesaling of footwear. He bought from...
Posted by
Asif Merchant | Sep 02,2015
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra | Sep 02,2015
The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel | Jun 24,2016
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta | Jan 23,2016