It is important to keep your approach sustainable, nature-friendly and clean
Aditi Somani specialises in luxury fusion wear with international cuts and Indian embellishments. In conversation with Fibre2Fashion, she talks about her journey as a fashion designer.
Fibre2Fashion: How has the market for luxury fusion wear evolved?
Fibre2Fashion: Which markets give you the best response?
Fibre2Fashion: What roadblocks did you face when you launched your label? How did you overcome them?
Fibre2Fashion: How do you tackle issues of skilled labour like pattern masters and tailors?
Fibre2Fashion: Which motifs, silhouettes, colours and fabrics are trending this season?
Fibre2Fashion: What thoughts go into designing your outfits?
Fibre2Fashion: Which are your favourite fabrics and embroideries?
Fibre2Fashion: What is the USP of your label?
Fibre2Fashion: Please share your retail presence, exports and manufacturing capacity.
Fibre2Fashion: Sustainability is much talked about. As a young designer, what steps do you take to reduce your carbon footprint from sourcing to final product?
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