"Fashion is a statement and an expression of your personal image and everything seems to start younger these days. I think moderation is the key."

"Fashion is a statement and an expression of your personal image and everything seems to start younger these days. I think moderation is the key."

Fibre2Fashion: As creative director of such a big brand, you have to offer the best. How much of your time do you devote to business?

Lana Marie Constantine:

Being a family business, I am devoted to not only respecting the heritage of the company but in expanding it. The whole team works hard and our days are filled with time-sensitive deadlines. Our days are long and action packed but I speak for the whole company when I say it is all worth it when we see the end result.

F2F: You are fond of singing and were signed by Matthew Knowles. What kept you attached to the fashion industry?

LMC:

F2F: Which fabrics and colours are your first choice for customers?

LMC:

F2F: Your label is only into making dresses and gowns. Did you ever think of designing other womenswear?

LMC:

F2F: What are the trending hemlines for this season?

LMC:

F2F: What are your thoughts about kids couture?

LMC:

F2F: How has the concept of eco-friendly and sustainable fashion changed the business for high street fashion brands?

LMC:

F2F: How does Ariella Couture look at the Asian markets for business?

LMC:

F2F: Is it true that the United Kingdom and the United States of America lead in the luxury wear market?

LMC: