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Lana Marie Constantine
Ariella Fashions Ltd.
"Fashion is a statement and an expression of your personal image and everything seems to start younger these days. I think moderation is the key."
Fibre2Fashion : As creative director of such a big brand, you have to offer the best. How much of your time do you devote to business?
Lana Marie Constantine:
Being a family business, I am devoted to not only respecting the heritage of the company but in expanding it. The whole team works hard and our days are filled with time-sensitive deadlines. Our days are long and action packed but I speak for the whole company when I say it is all worth it when we see the end result.
Fibre2Fashion : You are fond of singing and were signed by Matthew Knowles. What kept you attached to the fashion industry?
Fibre2Fashion : Which fabrics and colours are your first choice for customers?
Fibre2Fashion : Your label is only into making dresses and gowns. Did you ever think of designing other womenswear?
Fibre2Fashion : What are the trending hemlines for this season?
Fibre2Fashion : What are your thoughts about kids couture?
Fibre2Fashion : How has the concept of eco-friendly and sustainable fashion changed the business for high street fashion brands?
Fibre2Fashion : How does Ariella Couture look at the Asian markets for business?
Fibre2Fashion : Is it true that the United Kingdom and the United States of America lead in the luxury wear market?
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