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Head Of Design
MANGO is an international brand dedicated to the design and commercialization of fashion, is aimed at urban women aged 18 to 40 and is one of Spain’s top two exporters in the textile sector. The firm began its international expansion in 1992 with the opening of two franchises in Portugal.
Fibre2Fashion : Under your mentorship, what all key collection lines does your exquisite fashion label works out for every forthcoming season, Please elaborate a little about the same ?
We definitely make a difference in the market through our strong design content and recognisable handwriting in each piece. I would like to highlight our outerwear and tailoring, the feminine and unique evening/cocktail pieces and the high quality in the knitwear pieces.
Fibre2Fashion : Does Mango as a brand works out its own trend stories for every season (like for color palate, fabric directions etc), what factors effect these trend lines the most and how ?
We create a collection from our theme, adding fabrics, color palette, silhouette, etc that accomplishes our unique ideas. Needless to say, that as a Fashion Company, we need to be very aware of the trends, making sure that we have all the seasonal elements coordinating with the themes is of prime importance to us.
Fibre2Fashion : Do you find the whole idea of globalization in fashion challenging, considering the fact that the design sensibilities of consumers vary drastically from one geographic location to the other, how does mango as a leading lifestyle brand maintains a harmony, keeping in mind the diversified markets the brand has entered ?
Due to globalization and also because information on fashion, is accessible today to all via various mediums, definitely makes it easier for the label to offer product with a strong brand identity. Hence, in this manner, we are able to offer something one will not find in other brands.
Fibre2Fashion : As a designer what do you think about the idea of green fashion and sustainability? How much does mango as a brand focuses on the same ?
This is something that has concerned MANGO for a long time, and the eco-design is something that our customers appreciate more and more. We do use recyclable, organic and eco-friendly fibers, especially in the knitwear and jersey.
Fibre2Fashion : We are sure that the studio must have been already geared up for the next season of the annual fashion calendar, What all inspirations would be influencing the next A/W-2010 collections at Mango, kindly elaborate ?
For next season, we have planned to introduce a strong late 70´s influence in the silhouette, mixing elements from the men’s wardrobe with English country basics; leather, suede, shearllng, fur, knitwear cables, tweeds and cheviots.
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