Unconventional Palm Spring Summer 2013 Advertisement Campaign:

Sophisticated and unconventional, for its new Spring/Summer 2013 Advertisement campaign and related short movies Fornarina selected the architectural design of Californian desert modernism. It linear roofs, the broad glass walls surrounded by rocks, palm trees and the desert, Palm Springs is the perfect location for the suggestive landscape shots, while Kenaston House, an iconic example of “mid-century modern” residence was chosen for the collection look shooting.

The campaigns, made by photographers Francesco Musati e Valentina Aimone, bring out the feminine appeal of the items with a 60s-inspired bon ton styling. The Apparel & Shoes collections are inspired by the lush Palm Springs environment, and go perfectly well with the residence’s interior and swimming pool architectural concept. The ambience is sophisticated and surrounds the supermodel MARLOES HORST in a very luxurious setting.

The design of the Spring Summer 2013 FORNARINA PERFECT SHAPE ADV campaign is definitely minimal. Six models matched with six ultra-stretch denim versions form a group where colours are the main feature, and a dialogue takes place with the roof’s neutral shades. There, the clear-cut and accurate geometry of the walls and the skyline makes room for sinuous silhouettes.

The complete the SS 13 imagery, the same creative concept was applied to produce a number of short movies directed by Marco Bragaglia. The features portray two romantic protagonists, clad in a chic ambience, echoing with a new western appeal and a motion picture feel. The new Fornarina Venuses are clad in impalpable robes to present a vital and luxurious summer.

F/W 2012 – 2013 Advertisement Campaign – Metropolitan Campaign

Urban look and scenarios for the 2012-13 Fall/Winter Fornarina Advertisement campaign; the brand’s street couture style was staged by sophisticated and determined women. Shot by Francesco Musati and Valentina Aimone, the new Fornarina campaign was launched on international scale in a comprehensive media mix but also appeared in the Fornarina stores and in a dedicated website.

From a New York by night roof, with its glittering skyscrapers and a view on the bustling city on the move, a magnetic beauty, lit by the night glare, catches the eye. The 2013 Fall/Winter apparel, jeans and accessory collections are narrated by a single life style and concept. In the reverberating urban lights, in a chiaroscuro effect, the focus stops on the denim’s feminine charge, the precious details and the clear-cut image, then on to the light, ruche-ornate and delicately fancy items, to finally set the lens on the shoes, made with bright and determined material, such as metal gold and glitter, to fade in warm suede and bring out the winding shapes.