1947:
In 1947 Gianfranco Fornari gave life to the brand Fornarina, thus starting a company with an attitude for innovation, experiment and research of new markets.

1950’s:
As early as at the beginning of the ’50, Fornarina consolidated its presence in the teen-ager market and later interpreted the taste of the ’60 in a colour explosion. The collection’s best seller in 1947-75 was the Fornarina clog.

1986:
A forerunner in the discovery of the Asian market, Fornari Spa hit China and Hong Kong already in 1986. Today Fornari is present in the provinces of the “Asian Dragon” with two companies, namely, Fornari Asian Pacific Ltd. and Fornari International Ltd., and has enormous development prospects thanks to its 91 Fornari stores, 53 Fornarina stores including the Hong Kong, Shanghai and Beijing flagships.

1990:
In 1990, the company portfolio grew with the addition of Nose, a unisex footwear and accessories streetwear brand which gained immediate success, while the year after, the brand saw Barleycorn come to life: urban-chic footwear inspired by forms, colours and spaces of the natural world, with influences taken from the ‘50s.

1993:
In 1993, Lino Fornari took the lead of the group and immediately invested in the creation of an in-house communication department. In the meantime Giuseppe Fornari, Lino’s brother, founded Combo and ComboBella, two innovative streetwear brands for men and women which gained immediate success among young Italian and European fashion addicts.

1996:
In 1996, a real revolution shook the very concept of sneakers. As of that moment sneakers turned feminine: UP! Became the best seller in the Italian women’s shoes market. Fornarina Girl came to life as a brand dedicated to younger girls.

1998:
The company was internationally known and dedicated to focus on product diversification by creating the first Fornarina Apparel Collection in 1998.

2003:
As of 2003, Fornarina gained widespread notoriety and resonance in worldwide markets and opened new flagships all over the world, the Las Vegas and Rome-Via dei Condotti stores, were developed by the internationally famed architect Georgio Borruso.

2005:
In January 2005, Giorgio Burruso and Fornarina, were awarded two important design awards: The International Store Design Award 2004 and the International Word Competition 2005 for the Las Vegas flagship Store. “I Love My Jeans” the new retail and franchising plan came to life as the “temple” of multi-brand denim.

2006:
HVANA is the offspring of the collaboration with the Dj Howie B.: music, art and fashion are the three values to the brand. The collection, both for man and woman, comprises of exclusive items made of pure cashmere and Kurabo denim. In the first months of 2006, a new Giorgio Borruso-design Fornarina Store opened in Carnaby Street, one of London’s most famous streets.

In the same years, Fornarina’s taste for experimentation led to the birth of the Fornarina Art Lab, the artistic laboratory founded with the purpose of exploring new ways and places for communication and establishing important connections between fashion and art. The Fornarina Urban Beauty Show is Fornarina’s Art Lab’s latest challenge: a travelling, multi-sensorial and visually impressive event, where the explosive fusion of art, fashion, music and dance brings out the tangible side of Fornarina’s kaleidoscopic world.

The event set off in Barcelona on July 2006, and since then the Fornarina Urban Beauty Show has met with outstanding success in Milan and Rome and finally landed in Paris for its sixth edition.

2007:
With a great entrepreneurial intuition Lino Fornari was rewarded in 2007 as the Young Entrepreneur of the Year, created a brand capable of conquering the youth from more than 40 countries thanks to its creativity and innovation. An eventful and emotionally driven history, yet to be completed, with new projects that will always bring Fornari Spa in the front line of the market dynamics.

2008:
The memorable event contributed to strengthen the appeal of the brand worldwide and its success was confirmed by very important awards won by the event during the Best Event Awards held in Turin in November 2008.

The same creative team of the Fornarina Urban Beauty Show, led by Caterina Aimone and Marco Bragaglia, developed Eva - the First Fornarina Doll - a glam toy which expresses the brand’s glamour taste. A pop toy of outstanding quality, measuring 31 centimetres, which has fascinated the most demanding collectors, a blend of glamour and feminity created to fascinate and seduce.

2009:
Glam, Pink, Heart….Fornarina! – first TV commercial released which sees the actress Lindsay Lohan, as the main protagonist.

The dutch artist Angelique Houtkamp has created, exclusively for Fornarina’s 2009 Spring/Summer collection, a number of works of art.

The artworks of Junko Mizuno, one of the most promising young pop surrealist artist, depict a fantastic blend of glamour and grotesque, contaminate the new Fornarina FW 08/09 Collection blending deliciously pop culture, glamour and noir.

2010:
The new challenge is the innovative 2010 FORNARINA FABULOUS LEGS ADV CAMPAIGN Interaction rules on web! The Fornarina Fabulous Ambassadress competion is launched.

Couture and Design take place in a boudoir set of Fornarina Store in Milan.

New faces embodies the brand lifestyles. Martina Stella, wonderful italian actress is the face of Fornarina Sportglam SS 11 adv campaign and commercial.

Lindsay Lohan portraited the new Fornarina FW 11-12 collection with a Rocking style editorial shooting.

2011:
Inevitably fashion, Fornarina embodies a feminine and contemporary image, in line with the overwhelming pace of the time and with a multi-ethnic attitude

Launches - FORNARINA NEW MOBILE APPLICATION

2012:
Opened a second mono-brand store in the Czech Republic

2013:
Fornarina collaborates with Kahori Markis Flowers for Fornarina’s SS 2013