The main strategy of Fornari Spa has always been focused on painstaking attention for change and on the thought that a fashion company should always be a forerunner. It is for this reason that since the beginning, Fornari Spa has tried to put itself directly at the service of its consumers, trying to listen to them, understand their needs and foresee them in the evolution of their stylistic codes.

The key word to their business strategy is to reduce the distance among the product, the communication and the consumer to a minimum, by means of their stores, but also to enhance the distribution by selecting the best multi-brand stores worldwide, currently more than 3000, and to develop a balanced territorial presence, following the guidelines of a careful geo-marketing policy.

Another important strength is the ground breaking management of the retail network: from Fornarina, boasting 35 mono-brand stores and 40 corners in international department stores, to the new projects “I Love My Jeans” and Barleycorn.

The company’s philosophy towards customers is to consider them as a main focus, increasing the level of service offered also through painstaking planning of the spaces that convey a strong message, a way to be and to feel.

These spaces create the conditions for an “experience”; they guarantee a real, intense and original brand experience, aiming to create a strengthened, shorter, more compact and efficient trade network.