Consumer behaviour can be influenced by social, cultural, ethical, or environmental shifts, and recognising these shifts aids in planning for the future. Processes and products must adapt to evolving ...

Hemp is a versatile crop with numerous uses in several fields. However, due to its association with marijuana, it has been stigmatised and misunderstood for decades, leading to its illegality in many ...

The traditional marketing offered only features and benefits of the products but when customers enjoy the experience of engaging with the product in all three stages of pre-purchase, actual purchase...

In order to assuage customer concerns about cleanliness, thrift stores wash clothing and perform any required repairs to restore the product’s condition. Another reason to patronise thrift stores is...

Total quantity of raw silk production in India has increased from 26,480 mt in 2014 to 34,900 mt in 2022. Maximum raw silk production of 35,820 mt was registered in the year 2020. This is a good sign ...

The fashion industry’s impact on the environment can no longer be ignored. The need for sustainable solutions has become increasingly urgent. While there are challenges associated in adopting a...

It is expected that within the next decade, there will be various advanced technologies paving their way into the fashion industry. Fashion companies can leverage such tools to bring out more...

This article discusses how quality control tools can be used in the garment industry to improve the quality of production processes and products. It provides an overview of the different quality...

Green hushing generally withholds climate strategy sustainability information for fear of it being published. It is the polar opposite of greenwashing. Instead of deceiving their customers to appear...

Lotus fibre is a unique material that has been used for centuries in different parts of the world. Due to the labour-intensive nature of the process, it is considered a luxury material and is often...