Geo-fashion mapping blends data mining, AI, and geospatial tools to decode regional fashion trends with precision. It empowers brands to tailor collections, forecast locally, and honour cultural...

Patagonia revolutionised outdoor gear by combining performance with purpose. Founded by Yvon Chouinard, it promotes sustainability through recycled materials, fair labour, and activism. Its...

Fashion’s human rights landscape is transforming as new global regulations demand accountability across supply chains. Brands must move beyond voluntary CSR and adopt enforceable models ensuring...

SKIMS has revolutionised shapewear by redefining comfort, inclusivity, and confidence through functional yet stylish designs. Founded by Kim Kardashian, it offers a diverse range of sizes, tones,...

US fashion is entering a transformative era defined by sustainability, innovation, and inclusivity. Brands like Bloomingdale’s, Everlane, and J.Crew are merging technology with purpose-driven...

Athleisure has evolved from gym wear to a defining fashion statement for Indian women, blending comfort, confidence, and versatility. The trend promotes mindful consumption through sustainable,...

Six forward-thinking US brands are reshaping fashion through innovation, ethics, and sustainability. From seaweed-based fabrics to advanced textile recycling, they prove that fashion can be...

Athleisure in 2025 blends sustainability, technology, and comfort, redefining everyday fashion. Eco-friendly materials, smart fabrics, and inclusive designs dominate the trend. Brands like...

US outdoor sportswear blends performance, style, and legacy. Brands like Academy, Brooks, Columbia, GK Elite, Fanatics, New Balance, and Patagonia combine innovation, community focus, and...

Disruption has become a constant in fashion supply chains, but AI and data-driven strategies can turn uncertainty into an advantage. Clean, connected data enables predictive insights, helping brands ...