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An Insight into e-mail Marketing

Search Engine Marketing (SEM) and E-mail Marketing (EMM) is becoming the latest sort out marketing tool for companies because of the increasing cost of print and broadcast marketing. E-Mail Marketing ...

Dressing By Your Sun Sign

ARIES They are the trendsetters. Believe in trying new fashion trends as long as they appeal to their sense of fun and adventure. They are self styled leaders who love flashy, glamorous and sexy...

Spring Summer Hits

The main stream trend for men’s spring summer was the preppy trend. The item that best represents this trend is the polo; ranking as the best selling item 2 years in a row. For casual items, belts...

Polo Shirts

Polo shirts originate from France as tennis wear and later adopted by the English as a wear for the sport polo hence the name polo shirt. The influence of the Cool Biz is just uplifting the sales....

ZARA: The Driving Force in Fashion

The Inditex’s group net profit in 2004 rose to Euros 628 million, a 41 percent increase compared to 2003 with an annual return of 11 percent. The group expanded its shops sales resulting in 54...

RFID chips

Radio frequency identification (RFID), the technology of the future, has long established itself in our everyday lives. It is already de ployed in various areas ranging from efficient inventory...

Seam Engineering

One of the forgotten elements in sewing manufacturing is seam engineering. For example, a typical pair of branded five pocket jeans retailing for $30 to $75 is sewn with approximately 250 yards (200 ...

Hong Kong Clothing Industry

Textile quotas were eliminated among WTO members at the first day of 2005 in accordance with the Agreement on Textiles and Clothing (ATC). However, resistance to quota removal spread in the US and...

Chitosan Coated Cotton Yarn And Its Effect On Antimicrobial Activity

A new cotton yarn with a chitosan coating was prepared by the oxidation of a cotton thread with sodium periodate at 60ºC in water and subsequent treatment with a solution of chitosan in aqueous...

Plasma Treatment of Textile Fibers

Abstract: Low-temperature plasma technology—both glow discharge under reduced pressure as well as barrier discharge under normal pressure—are well established in different industrial applications....

Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta
Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash
A recent PricewaterhouseCoopers (PwC) survey concluded that a majority of US companies are having...
Posted by
Bill D’Arienzo
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra
The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta