There are many brands that are taking initiatives to address the serious underlying issue of unsustainability in their business model in various ways. By understanding the implication of business...

The term Ultraviolet Protection Factor (UPF) refers to the amount of ultraviolet (UV) rays, including UVB and UVA, that may permeate a certain fabric and harm your skin. A UPF 50-rated piece of...

The batik tradition has been handed down in Indonesia from one generation to another, evolving from the traditional hand-drawn to a more modern fashion symbol. With the world leaders and other...

Cotton and linen are most suitable for summers and can provide greater comfort to the wearers. Even though linen is expensive and creases heavily, it is widely used to make apparel due to its comfort ...

Fitting is one of the crucial criteria for women consumers in their apparel buying decision. It is because consumers make their purchase decisions not just based on the garment being fashionable, but ...

In 2021, the size of the global apparel market was just shy of the GDP of Brazil. Looking ahead to 2023, it’s no secret that the global retail sector faces serious challenges as consumer confidence...

Most Indian brands follow inclusive sizing; but when it comes to pricing strategy for plus size clothing, they charge extra ‘fat tax’ for the additional piece of cloth they use. So, is inclusive...

The key drivers of today’s denim market are rise in the spending capacity of people and per capita consumption of denim jeans, consciousness regarding the clothes suitable for the body types, and...

So, unlike mainstream fashion, people from the LGBTQ+ community take great care of their styles and collections. It is crucial for them that the clothes they choose help them to express their...

The COVID-19 pandemic has disrupted brick-and-mortar retail while improving dynamism in e-commerce across countries and has expanded its scope. With the advent of m-commerce, social commerce and...