What: Collection of saris for women

USP: Curated by Indian television fame Shraddha Arya, this collection of saris is a classic amalgamation of tradition and contemporary with meticulous detailing, which can be worn for any occasion or party. The range is highly affordable and has been comfortably priced taking into consideration varied customer base.

Price: Rs 1,845 - 3,795

Availability: Online on mirraw.com

About the company: Founded by Shailesh Jain and Anup Nair in 2011, Mirraw is focused on ethnic wear and wants to dominate this space in the coming few years.

What: Collection of streetwear for women

USP: Inspired by the 2-mile fashion trend, the capsule collection features a mix of contemporary and fuss-free street-wear-inspired styles, all with the iconic Mickey Mouse print. The pieces utilise bold logos and scribbled art against elevated activewear. The imagery showcases Mickey Mouse smiles across the garments spanning shorts, shirts, shirtdresses and t-shirts.

Price: Rs 1,699 onwards

Availability: At Only India stores and online on only.in

About the company: Only is an international fashion brand for young women and a leading denim brand in Europe.

What: Collection of loungewear and accessories for women

USP: Sukoon, which translates to ‘relaxation’ is precisely what the collection is about. Keeping in touch with the ongoing sentiment, this collecton is a unique synthesis of playful wardrobe staples that transition from day to night. With a conscious focus on soft fabrics, rendered in breezy silhouettes, the collection brings billowy kaftans, co-ord sets, relaxed pants, and short kurtas in easy-on the eye prints.

Price: Rs 3,999 onwards

Availability: Online on saundh.com

About the company: Saundh is a fibre-to-fashion, everyday luxury wear label for women. With its great aesthetic sense, the brand has always been about achieving a quintessential amalgamation of contemporary and modern trends and therefore, seeks to appeal to the modern Indian woman of today who has numerous roles to play.

What: Collection of formal and ready-to-wear Indian styles for women

USP: Inspired from the red-crowned cranes, a bird species that symbolises grace, beauty and inextinguishable life, this collection is an amalgamation of steadfastness, perseverance and resilience. Jajus collection of formal and ready to wear Indian designs channels this bird’s delicacy and indomitable strength through intricate embroidery and tranquil colour pallets.

Price: Rs 21,999 onwards

Availability: At Archana Jaju’s store in Hyderabad

About the company: Archana Jaju comes from one of the first families that wove handloom Chanderi sarees, and her love for fashion and craftsmanship is an inheritance passed down over generations. Archana Jaju brand is focused on bringing India’s fine craftsmanship into everyday.

What: Mid - Summer 21 collection for women

USP: Through this collection, Seema Gujral wants to depict the perception of the heavens and the nature of the night sky that surrounds us.Every outfit showcases intricate embroidered embellishments with a palette inspired by the celestial sky, ranging from pastel shades such as powder blue and peach to neutral colours like caramel, cream, and coffee, to deep hues like red, charcoal, and navy blue. The use of sequin and crystal embroidery, heavily tasselled blouses, embroidered belts and dramatic net dupattas, all in a riot of rich colours, reflect the sublime nature around us.

Price: Rs 96,000 – 1,88,000

Availability: At Seema Gujral’s Noida studio, as well as Aza, Ogaan, Pernia’s Pop Up Shop, Origins Hyderabad, and online on seemagujral.com

About the company: With sheer determination, love for design, and no prior experience in the fashion industry, Seema Gujral, with a team of three opened her production house, Iris, in 1994. On a quest to revolutionise Indian couture, Gujrals designs revolve around creating ingenious ensembles that reflect the beauty of Indias traditional crafts while amalgamating it with a modern perspective.