• Linkdin
Product Focus

Uniqlo

What: Lifewear collection for men and women

USP: Under an ‘Everyday Performance’ concept, Uniqlo’s lifewear collection is result of joint innovation efforts with Sweden’s top athletes to support health and better living, maximising comfort and performance in everything from working out to life on the go. Uniqlo employed Sweden’s blue and yellow, light grey, and other colours that remain cool for optimal style and comfort.

Price: Rs 2,490 - 4,990

Availability: At Uniqlo stores in New Delhi and online on uniqlo.com

About Uniqlo: Uniqlo is a brand of Fast Retailing Co Ltd, a leading Japanese retail holding company. Uniqlo is the largest of eight brands in the Fast Retailing Group, the others being GU, Theory, Helmut Lang, PLST (Plus T), Comptoir des Cotonniers, Princesse tam.tam and J Brand.

Antar-Agni

What: Collection of footwear for men and women

USP: The collection comprising pleats, wrinkled and criss-cross slip ons are designed by a holistic approach towards creating shoes with the surplus fabric of each garment that portrays a different version of the same element and creates a look of re-imposing the details of the garments in the shoes as well. The textures are intertwined in variations of fabrics which include cotton silk and handwoven cotton and are curated with minute details to elevate the design and make them one of kind.

Price: Rs 11,700

Availability: Online at antar-agni.com

About the company: Founder Ujjwal Dubey worked for 3.5 years at a prominent designer label before starting Antar-Agni under the Gen Next category at Lakme Fashion Week in March 2014. Antar-Agni is a perspective, one that focuses on two extremes, to break away and yet embrace the mundane.

Adidas | Adizero

What: Collection of shoes

USP: Adidas presents three latest variants of shoes in Adizero range namely - Adizero Prime X, Adizero Boston 10 and Adizero Adios Pro 2 based on technological innovations like - lightstrike pro and energy rods which make them perfect choice for elite runners. The Adizero Prime X is built outside limitations whereas Adizero Boston10 is for those who want to run every day like a race day. Adizero Adios Pro 2 is the fastest running shoe in the Adizero franchise.

Price: Rs 24,999 (Adizero Prime X); Rs 13,999 (Adizero Boston 10); and Rs 21,999 (Adizero Adios Pro 2)

Availability: Online at shop.adidas.co.in

About the company: Adidas was founded in 1924 by Adolf Dassler. The company specialises in the design and manufacturing of footwear, sportswear and sports equipment.

Needledust | Summer Wishes

What: Summer 21 collection of footwear for women

USP: The collection comprising 4 season ready designs, is a mix of soft pastel hues in calming colours as well as pop & quirky colours with detailing in the front and at the back.

Price: Rs 3,690 onwards

Availability: At Neeledust flagship stores in and online on needledust.com

About the company: Love for the handicraft and passion for revival of the jutti led Shirin Mann Sangha launch Needledust in May 2014, amalgamating the finesse of old royal moulds with innovative design and embroidery patterns. In 6 years Needledust has become a leading jutti brand internationally, enjoying support of a large clientele worldwide.

Envie Escaso

What: Collection of loafers for men

USP: To celebrate the occasion of international Father’s Day, the footwear brand presents range of shoes for everyday rides. Envie Escaso’s classic new line of loafer shoes available in six different colours are made from Italian milled and Nappa leather featuring prominent moccasin construction. Leather lining, latex foam and leather outsole add to overall comfort allowing complete freedom of movement.

Price: Rs 7,000-7,500

Availability: Online on envieescaso.com

About the company: Envie Escaso is India’s a premium footwear brand known for its comfort and sophistication. The brand is committed to bring the finest leather shoes at extremely competitive prices today and always.

Luxury is a lifestyle, and fashion is just a minuscule part of it. Businesswise-the most visible or ...
Posted by
Abhay Gupta
Indians are too enamoured of Hollywood. We can’t help it. We have been conditioned this way. The...
Posted by
Anurag Batra
A recent PricewaterhouseCoopers (PwC) survey concluded that a majority of US companies are having...
Posted by
Bill D’Arienzo
It was not very long ago that people who shopped online in India were considered 'ahead of time'....
Posted by
Arun Sirdeshmukh
Why do I ask if India can afford to miss the bus again? Because whether we like it or not, whether...
Posted by
Rahul Mehta
Imagine a cricketer, once an exciting player but now aged 45, having put on oodles of weight, too...
Posted by
Rahul Mehta
The focus in research and development (R&D) is now more and more set on new sustainable products...
Posted by
Fanny Vermandel
A few years later, the same process is now taking place in textile printing, and this has never...
Posted by
Gabi Seligsohn
Is your business ready for Textiles 4.0? Before you can say, 'Yes', 'No', 'May be' or 'I don't...
Posted by
Aseem Prakash
Effective quality management starts with a quality policy. Effectiveness is the extent to which...
Posted by
Pradip Mehta