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Product Focus

Liberty | Coolers

What: Collection of footwear for men

USP: The footwear are extremely lightweight consisting of a comfortable insole for the feet. They have a long-lasting functionality and premium strength providing an extensive amount of flexibility and durability.

Price: Rs 599 - 3,000

Availability: At all exclusive showrooms of Liberty

About the company: Established in 1954, Liberty Shoes presently produces 50,000 pairs of footwear a day through its six manufacturing units, sold through 6,000 multi-brand outlets and 350 exclusive showrooms, and has a presence in 25 countries, with 50 showrooms outside India.

VIP Clothing

What: Collection of face masks for adults and children

USP: Designed with high quality 100 per cent soft cotton, breathable, and absorbent fabric, the masks are soft and rest effortlessly on the face. The three-ply masks, developed with a triple protection layer to filter out air droplets and particles during daily use. The flat-fold design and soft fabric ensure that the masks can be quickly folded for easy storage.

Price: Rs 30 onwards

Availability: At all VIP retail stores across India and online at vipclothing.in, Amazon, Snapdeal, Flipkart and Big Basket

About the company: VIP Clothing Ltd is leading Indian company engaged in manufacturing and marketing of innerwear. Company markets well-known brands like VIP Innerwear, Frenchie, Frenchie X, and VIP Feelings and all of their sub brands.

IS.U

What: Collection of face masks for women

USP: The masks can be machine-washed and come with a detachable melt-blown filter to add an extra layer of safety. Even with multiple layers, the fabric allows breathing without restrictions and is soft against the skin.

Price: Rs 200 - 550

Availability: Online at isufashion.com

About the company: Founded by Rashi Menda, IS.U (pronounced as "Is You") is a fashion apparel label. The brand’s spirit is centred around girl bosses who are always on the go and want to look effortlessly stylish.

Crocs

What: Collection of clogs and jibbitz for men and women

USP: Clogs in the collection are incredibly light and comfortable to wear. Water-friendly, buoyant, they weigh only ounces. The ventilation ports in the clogs adds breathability and helps shed water and debris, thus makes it easy to clean and quick to dry. The pivoting heel straps provide more secure fit which is customisable with Jibbitz.

Price: Rs 2,495-4,995 (Classic Clogs); Rs 199 (Jibbitz Charms)

Availability: Online at shopcrocs.in

About the company: Crocs is a world leader in innovative casual footwear for women, men and children, combining comfort and style with a value that consumers know and love. Every pair of shoes within Crocs’ collection contains Croslite material, a proprietary, moulded footwear technology, delivering extraordinary comfort with each step.

Mochi | Easy Clean

What: Collection of footwear for women

USP: The footwear in this collection are vibrant and stylish that are perfect picks for the monsoon and are also easy to sanitise.

Price: Rs 990 (Red Sandals); Rs 1,290 (Beige Ballerinas, Blue Sandals, Black Sneakers)

Availability: Mochi stores and online at mochishoes.com

About the company: Started in the year 2000, Mochi is a stylish vibrant youthful footwear and accessories brand. Mochi brings together the awesomeness of youth and style of a trendsetter. With vivid colours, trendy styles, this brand provides footwear that helps stay awesome in perfect daywear, party wear, work wear, evening wear, special occasions or bridal wear. Inspiring colours, patterns, elegant and beautiful designs, this brand provides trends to men, women and kids.

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