What: Anti-Viral Face Masks

USP: Wise Protec Anti-Viral Face Mask reduces 99.5 per cent of Sars-Cov-2 (the virus causing Covid-19) on contact with the mask. Tested according to ISO18184:2019 norm and by leading biosafety level 3 European Institute. Washable upto 50 washes. It’s 100 per cent vegan, non-toxic and skin safe. Medical grade water-repellant protection and moisture control. Comes in 4 types: Anti-Viral Basic Mask, Anti-Viral Breathe Better Mask, Anti-Viral Skin Care Mask and Anti-Viral Stress Relief Mask.

Price: Rs 1,500 to 2,400

Availability: F2FMART.com

About the company: Wise Protec was born out of pure necessity to contribute to a safer, comfortable world, accelerate textile technology, pushing performance and wellbeing and protect lives. Wise Protec has brought textile technology to whole new levels, searching for the pinnacle of technology and innovation to create a beautiful, high-end face mask with antiviral properties.

What: Collection of Sportiver bras for women

USP: Made using Egyptian cotton, the Sportiver bras are aimed at being super comfortable to allow women perform even better in their sports. These bras can also serve the purpose of physical fitness, gym and are easy breezy to wear. Available in various styles and colours, these sports bras also capable of shaping the body parts according to the changing conditions.

Price: Rs 499 onwards

Availability: Online at azzaria.co.in and amazon.in

About the company: Azzaria’s vision is to provide the best quality of lingerie for women as a symbol of empowerment and to allow women to utilise the best quality of undergarments for themselves, promoting a healthy image of self-care and self-awareness, which are important components of a woman’s life.

What: Collection of PJs and sleepwear for men and women

USP: The collection comes with signature S&S geometric detailing combined with contemporary prints that give character to the styles, with the smooth fabric. Each look is handcrafted in India and can be personalised with initials engraved on bespoke PJs. The line expands to printed pyjama sets, robes, shorts, and accessories that are fashioned from a variety of fabrics and weaves such as silk, cotton, viscose, velvet and satin. The colour palette consists of dreamy navy, teal, burgundy, beige and more.

Price: Rs 5,000 onwards

Availability: Online at sarahsandeep.com

About the company: Sarah & Sandeep is a luxury menswear label synonymous with the authentic bespoke experience in the Indian menswear fashion arena. Each garment at the store is a symphony of minimalistic sensibility, fluid tailoring and sophisticated detailing.

What: Collection of dresses for women

USP: The collection is influenced by random thoughts with a clean intention of catering minimalistic, sophistically stylish & classy but comfortable. The apparels are made to stand out with only a single or a couple of highlighted detailing.

Price: Rs 4,000 onwards

Availability: Online at thelabelbasket.com and vasaas.com

About the company: Label Shristi Chetani strives to curate a line for women who love to carry out trials on new silhouettes yet embrace simplicity. Being minimal in its panorama, the label evinces a sharp focus on creating separates that one will wear time and again, perhaps in a different style each time.

What: Collection of traditional wear for men

USP: The collection includes a range of outfits that feature interesting stripe, self- and printed patterns. The light fabric kurtas are with a contemporary silhouette, a perfect wear for the Rakhi festival.

Price: On request

Availability: At Gargee Desinger’s store in New Delhi and online on gargee-designers.business.site

About Gargee Designer’s: Craftsmanship of tailoring is the signature of Gargee Designer’s (GD). The tailoring process at GD combines traditional methods with a modern approach. Each outfit is customised with utmost attention to provide the wearer a perfectly crafted clothing. The GD store houses a grand collection of high end suiting & fine shirting for all weathers.